Company type | Private |
---|---|
Industry | Musical instrument retail |
Founded | 1964 |
Founders |
|
Headquarters | , England |
Key people | Lee Anderton |
Website | www |
Andertons Music Co. (officially L. Anderton (UK) Ltd)[1] is a musical instrument retailer based in Guildford, Surrey, England. Its online store is one of the United Kingdom's top 150 e-commerce sites, with sales approaching $40 million per year.[2] It is widely known among guitarists for video demonstrations by owner Lee "The Captain" Anderton, Rob Chapman,[3] and Peter Honoré a.k.a. "Danish Pete".[4] It also partly owns Chapman Guitars[5] alongside Monkey Lord Ltd, which is in turn owned by Rob Chapman and his wife Natassja Chapman. Lee Anderton is also an investor in multiple musical equipment brands, including Victory Amplification, EastCoast Guitars, Burns Guitars London, Landlord FX, and Ordo.[6][7][8]
Andertons Music Co. is a family-owned business founded in 1964 by father and son, Harry and Peter Anderton.[9] Lee Anderton is the son of Peter Anderton.
Andertons opened its primary YouTube channel in 2007, originally with the goal of highlighting product sales and featuring product reviews. The channel currently has around 844,000 subscribers (July 2023).[10]
In addition to product reviews and demos, Andertons has featured interviews with many notable guitarists and guitar makers, including Mick Thomson, Joe Bonamassa, Russ Parrish, Paul Gilbert, Guthrie Govan, Albert Lee, John Petrucci, Paul Reed Smith, Mary Spender,[11] Nita Strauss, Walter Trout, Tommy Emmanuel and Steve Vai.[12]
Andertons has received numerous industry awards, including:
Peter Anderton was also the co-founder of the Academy of Contemporary Music.[24]