"Bitter is Better" is a song by British singer Kim Wilde, first recorded in 1981.

In 1982, it was used in support of a Japanese commercial^[1] for the B&L Bitter Lemon brand, and was subsequently released in that country as a single. It was also an extra track on the Japanese release of Wilde's second album, Select.

The song remained unreleased in any other country until 1984 when it was released as a single in France in support of The Very Best of Kim Wilde compilation (even though the track itself was not on that album). It later appeared on a French-issued compilation entitled Top 16 and for many years was considered a rarity. It finally gained Europe-wide release in 2006 as part of the compilation The Hits Collection. This also marked the first occasion the track appeared on the CD format.