Industry | Fashion |
---|---|
Founded | 2011 |
Founder | Filip Tysander |
Headquarters | , |
Owner | Filip Tysander |
Website | danielwellington.com |
Daniel Wellington is a Swedish brand founded in 2011 by Filip Tysander. Since its inception, Daniel Wellington has sold over 6 million watches; the company has gained this success through its digital strategy on social networks like Instagram. Headquartered in central Stockholm, the company's products are sold in over 25 countries.[1]
The watches are designed in Sweden, made in China[2] and use quartz movements made by Miyota, a Japanese company. The leather watches are made of Italian leather. Their "Classic" range of watches are named after British toponyms.[3]
In February 2017 Daniel Wellington was named the fastest growing private company in Europe.[4] The company made $230 million in revenue and $111.5 million in profit in 2016.[5]