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Farmers Insurance Group
Company typePrivate[1]
IndustryFinancial services
Founded1928; 96 years ago (1928)
Los Angeles,[2] California, U.S.
FoundersJohn C. Tyler
Thomas E. Leavey
Headquarters,
U.S.
Area served
United States
Key people
Raul Vargas (CEO)
ServicesInsurance, other financial services
RevenueDecrease US$ 11.65 billion (2019)
US$ -70.5 million (2019)
Total assetsUS$ 17.02 billion (2019)
Total equityUS$ 4.1 billion (2019)
Number of employees
12,740 (2019)
ParentZurich Insurance Group
DivisionsFarmers Insurance
Foremost Insurance
Bristol West Insurance
21st Century Insurance
Farmers Life
Websitewww.farmers.com

Farmers Insurance Group (informally Farmers) is an American insurer group of vehicles, homes and small businesses and also provides other insurance and financial services products. Farmers Insurance has more than 48,000 exclusive and independent agents and approximately 21,000 employees. Farmers is the trade name for three reciprocal exchanges, Farmers, Fire, and Truck, each a managed by Farmers Group, Inc. as attorney-in-fact on behalf of their respective policyholders.[3] Farmers Group, Inc. is a wholly owned subsidiary of Swiss-based Zurich Insurance Group.

History

1922 to 2000

1922

Farmers' future co-founders John C. Tyler and Thomas E. Leavey first met after Tyler moved to California.[4] Tyler and Leavey had both grown up with rural backgrounds and believed that farmers and ranchers, who had better driving records than urbanites, deserved lower insurance premiums.[4][5][6] During the 1920s, farmers across the United States were establishing their own mutual insurance firms and cooperatives in order to have less expensive policies. Tyler, the son of a South Dakotan insurance salesman, and Leavey, who had formerly worked for the Federal Farm Loan Bureau and the National Farm Loan Association, recognized that these farmers, ranchers, and other rural drivers were an overlooked market and wished to create their own auto insurance firm.[4][5]

1927

Tyler and Leavey received a loan from the founder of Bank of America, enabling them to start their company.[4]

1928

Tyler and Leavey opened the doors to their newly founded company, Farmers Automobile Inter-Insurance Exchange, in downtown Los Angeles, California.[4] Tyler served as president with Leavey as vice president. A sales manager and secretary completed the four-employee team.

On March 28, 1928, the first meeting of the board of governors was convened.[5] Two days later, Charles Brisco insured his 1925 Cadillac Phaeton and became the first Farmers customer.[7]

1935

Truck Insurance Exchange, a new reciprocal insurer, was launched to specialize in truck insurance.[5]

1936

Farmers Insurance Exchange was named the leading reciprocal in earned premiums for auto insurance by National Underwriter.[5]

1937

New headquarters building to house the Farmers Automobile Inter-Insurance Exchange and Truck Insurance Exchange, designed by Walker & Eisen in the Moderne style, opens on Wilshire Boulevard. Architects Claud Beelman & Herman Spackler add 4 floors and a seventh-floor garden terrace for staff in 1949.[8]

1942

Fire Insurance Exchange, the third reciprocal insurer, was launched, specializing in home insurance.[5]

1950

Mid-Century Insurance Company became a subsidiary of the Farmers Insurance Exchange. Aside from the insurance coverage provided by the original three exchanges, Mid-Century offered insurance coverage for Inland marine, robbery, burglary, personal lines, plate glass, selected bonds, and floaters.[5]

1953

Seattle-based New World Life Insurance Company was acquired by Farmers.[5]

1959

Farmers began annual participation in the Pasadena Rose Parade, launching its involvement in parades and community events nationwide.[5]

1973

John C. Tyler died at the age of 86.[5] Thomas E. Leavey, the remaining co-founder, took the CEO position.[5]

1978

Thomas E. Leavey retired.[5]

1988

After an eight-month takeover battle, BATUS Inc., the American subsidiary of British conglomerate B.A.T. Industries Plc, acquired Farmers Group, Inc. for $5.2 billion and became the sole stockholder of the company's 68 million shares of common stock.[4][9]

1989, 1991, and 1994

Multiple, large-scale disasters posed financial challenges to Farmers Insurance. The 1989 San Francisco earthquake, 1991 Oakland fire, and 1994 Northridge, California, earthquake were the three most significant disasters.[5] It was estimated that the losses from the Northridge earthquake alone were $1.3 billion.[5]

1998

In September 1998, the Zurich Financial Services Group was created from the merger with the financial services business of B.A.T. Industries for $18.6 Billion through a dual holding structure.[10]

2000 to present

2000

In March 2000, the Farmers Exchanges acquired Foremost Corporation of America (Foremost Insurance Group),[11] a leading writer of manufactured homes and a prominent insurer of recreational vehicles, boats and other specialty lines.

In August 2000, Farmers Financial Solutions registered with the U.S. Securities and Exchange Commission as a broker-dealer. Through it, Farmers began offering mutual fund and variable insurance products.[12]

In October 2000, the Zurich structure was simplified and unified under a single Swiss holding company. Allied Zurich and Zurich Allied shares were replaced by shares of the newly incorporated Zurich Financial Services with a primary listing on SWX Swiss Exchange (ticker symbol: ZURN) and a secondary listing in London. Zurich Financial Services American Depositary Receipts (ADRs) are traded on the American Stock Exchange.

2005

In 2005, after Hurricane Rita hit Beaumont, Texas, leaving it without power, Farmers Insurance brought in almost 300 insurance adjusters to assess exterior property damage in order to expedite the reconstruction effort, provided $100,000 for the emergency operations center, and two badly needed megawatt electric generators.[13]

2007

In July 2007, the Farmers Exchanges acquired Bristol West Holdings, Inc., the parent of a group of insurers specializing in non-standard auto insurance, which provides insurance coverage for drivers whose driving records or other problems make obtaining insurance difficult.[14]

During the October 2007 California wildfires, Farmers was one of only a few companies[15] to set up facilities to aid their customers. In addition to writing checks for evacuation costs, damage claims, lodging and meals, the company ran commercials urging their customers to take advantage of these facilities.[16] The company now also has 2 buses serving as Mobile Command Centers.[15][17] This mobile claim center arrived at the Qualcomm Stadium only two days after the fires started.[18]

2009

In April 2009, Farmers announced that it would acquire 21st Century Insurance from AIG for $1.9 billion. The acquisition made Farmers the joint third-largest personal lines insurer in the U.S.[19] The acquired assets included AIG Hawaii.[20]

2014

In response to the increasing number of deadly storms between 2010 and 2013, Farmers Insurance began "researching a model that municipalities across the United States could use to significantly reduce the time required for residential recovery." Teaming with SBP, a disaster relief organization based out of New Orleans, the result was the Disaster Recovery Playbook, an evolving online resource.[21][22] Since the guide's initial creation, AmeriCorps has been brought onto the team.[23]

2020

In December 2020, Farmers Exchanges and Farmers Group, Inc. (FGI) announced they will jointly acquire MetLife's property and casualty business (MetLife Auto & Home).[24]

Operations

A Farmers Agency in Northville, Michigan

Products and services

Farmers' products and services include:

Sponsorships

Farmers Field

In February 2011, Farmers announced that it had agreed to sponsor a football stadium in the city of Los Angeles. This stadium would have been located downtown, close to the Staples Center. The contract was signed for 30 years, and its estimated cost was $700 million. The deal would have started with $20 million for the first year, then eventual increases. The stadium was planned to be named "Farmers Field". The stadium project was cancelled after the Kroenke Sports & Entertainment announced their own stadium to be built to be the home of the Los Angeles Rams and Los Angeles Chargers.

The Farmers Insurance Open

Farmers became the title sponsor of the Farmers Insurance Open PGA tournament in Torrey Pines, CA in 2010. The event raises millions for local San Diego charities each year. www.farmersinsuranceopen.com

NASCAR

Farmers was the sponsor of the No. 5 Chevrolet SS driven by Kasey Kahne for Hendrick Motorsports in the Monster Energy NASCAR Cup Series from the 2012 season till the end of the 2017 season. The year prior, Farmers sponsored Mark Martin and a few years before that, Travis Kvapil. Farmers was the first to introduce a #hashtag on a race car. Kahne's first victory in the No. 5 was at the 2012 Coca-Cola 600 at Charlotte Motor Speedway. Farmers promotes its motor-sport relationship through the Farmers Racing website.[26] At the conclusion of the 2017 season, Farmers Insurance left Hendrick motor-sports and NASCAR. The combination produced 6 wins in 6 years together including a Brickyard 400.

Advertising

Farmers Insurance Group's television advertisements typically center around "Farmers University," a institution in which professor Nathaniel Burke (J. K. Simmons) educates Farmers employees about various unlikely insurance claims (often involving devious animals) the company covers.[27]

Criticism

Complaints to state insurance departments

In 2006, Farmers Insurance received the highest number of complaints to state insurance departments in Washington[28][29] and Oregon.[30]

Lawsuits

Financial ratings

Customer service record

See also

References

  1. ^ "Farmers Insurance Exchange | 2021 Fortune 500". Archived from the original on September 13, 2021. Retrieved September 13, 2021.
  2. ^ "About Farmers". Farmers Insurance Group. Archived from the original on November 4, 2008. Retrieved November 20, 2008.
  3. ^ a b California Department of Insurance (June 28, 2019). "REPORT OF EXAMINATION OF THE FIRE INSURANCE EXCHANGE AS OF DECEMBER 31, 2017" (PDF). California Department of Insurance. Retrieved August 29, 2023.
  4. ^ a b c d e f Bronstad, Amanda (August 22, 2005). "Farmers became industry giant with roots planted deep in L.A." Los Angeles Business Journal. Archived from the original on March 28, 2009. Retrieved November 21, 2008.
  5. ^ a b c d e f g h i j k l m n Whiteley, Laura (1999). International Directory of Company Histories, Volume 25. Chicago: St. James Press. ISBN 1-55862-367-1.
  6. ^ "Where Are We Going?". 2003. Archived from the original on January 1, 2008. Retrieved November 21, 2008.
  7. ^ Davies, Jerry (June 19, 2008). "Farmers Insurance Dedicates Heritage Center: 80 Years of History in Los Angeles". Reuters. Archived from the original on March 30, 2009. Retrieved November 21, 2008.
  8. ^ "Farmers Insurance Building | Los Angeles Conservancy". www.laconservancy.org. Archived from the original on April 3, 2017. Retrieved May 29, 2017.
  9. ^ Adelson, Andrea (August 25, 1988). "B.A.T. Bid Is Accepted By Farmers". The New York Times. Retrieved November 21, 2008.
  10. ^ "Zurich to Pay BAT $18.6 Billion for Finance Units". Los Angeles Times. October 17, 1997. Archived from the original on May 27, 2011. Retrieved February 28, 2009.
  11. ^ "Foremost Corporation of America Announces Completion of Merger". Business Wire. March 7, 2000. Archived from the original on March 28, 2009. Retrieved November 22, 2008.
  12. ^ "BrokerCheck Report". Financial Industry Regulatory Authority. Archived from the original on January 17, 2016. Retrieved November 24, 2008.
  13. ^ "Social Responsibility: The Right Thing to Do" (PDF). Leaders Magazine. Vol. 29, no. 3. July 2006. pp. 83–84. Archived (PDF) from the original on December 29, 2010. Retrieved November 24, 2008.
  14. ^ "Farmers Insurance Group Completes Acquisition of Bristol West Holdings, Inc". Business Wire. July 5, 2007. Archived from the original on March 28, 2009. Retrieved November 22, 2008.
  15. ^ a b Lifsher, Marc (October 24, 2007). "Insurers roll even before smoke clears". Los Angeles Times. Archived from the original on March 29, 2009. Retrieved November 1, 2007.
  16. ^ Howard, John W. (October 26, 2007). "The California Wildfires: A Dispatch from the Front". Archived from the original on March 29, 2009. Retrieved November 1, 2007.
  17. ^ "Inside Farmers Mobile Claims Center". Archived from the original on October 15, 2008. Retrieved March 25, 2008.
  18. ^ Allen, Mike (October 29, 2007). "Most Homeowner Policies Cover Cost to Rebuild, Not Property's Market Value". San Diego Business Journal. Archived from the original on March 30, 2009. Retrieved November 1, 2007.
  19. ^ "Topic Galleries". Chicago Tribune. Archived from the original on April 20, 2009. Retrieved April 17, 2009.
  20. ^ "AIG Hawaii part of $2B sale". Pacific Business News. April 16, 2009. Archived from the original on April 19, 2009. Retrieved May 19, 2012.
  21. ^ PR Newswire (May 20, 2014). "Farmers Insurance Along With St. Bernard Project, Launch The 'Disaster Recovery Playbook'" (Press release). Los Angeles, California. PR Newswire US.
  22. ^ "Disaster Recovery Playbook". www-cs-students.stanford.edu. Retrieved November 4, 2017.
  23. ^ "Disaster Recovery Playbook". www-cs-students.stanford.edu. Retrieved November 4, 2017.
  24. ^ "The Farmers Exchanges and Farmers Group, Inc. (FGI) Announce They Will Acquire MetLife Auto & Home". MediaRoom. Archived from the original on January 17, 2021. Retrieved January 23, 2021.
  25. ^ Kandyba, Slav (December 27, 2004). "Securities brokerage firms: ranked by number of registered, licensed securities brokers in greater San Fernando Valley". San Fernando Valley Business Journal. Retrieved December 4, 2008. [dead link]
  26. ^ "Redirection document". Archived from the original on July 11, 2017. Retrieved December 17, 2021.
  27. ^ "University of Farmers Insurance". The Inspiration Room. October 22, 2010. Archived from the original on July 24, 2017. Retrieved July 3, 2017.
  28. ^ a b McGann, Chris (October 12, 2007). "Big insurers dig deep to fight R-67". Seattle Post-Intelligencer. [permanent dead link]
  29. ^ a b "2006 Private Passenger Auto Insurance Company Complaints". Archived from the original on January 13, 2017. Retrieved October 22, 2007.
  30. ^ "Oregon Department of Consumer & Business Services: Oregon State Auto Complaint Report" (PDF). Archived from the original (PDF) on November 28, 2007. Retrieved October 22, 2007.
  31. ^ Westneat, Danny (October 14, 2005). "Crash victim's insurer should have a heart". The Seattle Times. Archived from the original on January 7, 2007.
  32. ^ Westneat, Danny (October 20, 2005). "State tells insurer to pay". The Seattle Times. Archived from the original on January 18, 2007.
  33. ^ Bruss, Robert (October 3, 2007). "Farmers Insurance learns hard lesson in homeowner lawsuit". Inman News. Archived from the original on January 17, 2016. Retrieved August 1, 2015.
  34. ^ Sebok, Anthony (March 11, 2008). "The Oregon Supreme Court's Recent Decision on Punitive Damages: Why It Took the Wrong Approach". Findlaw. Archived from the original on May 11, 2008. Retrieved March 22, 2008.
  35. ^ Goddard v. Farmers Insurance Archived March 31, 2009, at the Wayback Machine
  36. ^ "$48.5 Million Settlement Approved in Diminished Value Class Action Lawsuit Against Farmers Insurance Company of Washington". Lieff Cabraser. February 4, 2014. Archived from the original on July 9, 2014.
  37. ^ "Farmers Hit With Class Action Saying Wage Abuses Continue". Law360. Archived from the original on December 8, 2015. Retrieved December 1, 2015.
  38. ^ Robin Abcarian (June 24, 2016). "Farmers Insurance will pay a high price for discriminating against its female attorneys". Los Angeles Times. Archived from the original on June 24, 2016. Retrieved June 24, 2016.
  39. ^ DeLeon, Frederick; Gary Davis (April 28, 2008). "A.M. Best Affirms Ratings of Farmers Insurance Group and Farmers Group Inc". Business Wire. Archived from the original on March 30, 2009. Retrieved December 3, 2008.
  40. ^ Berg, Jeffrey; Robert Riegel (December 1, 2008). "Moody's upgrades Farmers Insurance's insurance financial strength to A2". Moody's Investor Service. Retrieved December 3, 2008. [permanent dead link]
  41. ^ "Insurance – Credit Ratings List". Standard and Poor's. Archived from the original on March 28, 2009. Retrieved December 3, 2008.
  42. ^ "American Customer Satisfaction Index: Property & Casualty Insurance". Archived from the original on June 9, 2007. Retrieved October 22, 2007.
  43. ^ "Shop Smart: Ensuring you get the best auto insurance". Pittsburgh Post-Gazette. March 12, 2006. Archived from the original on August 23, 2006. Retrieved November 1, 2006.: Editors of Consumer Reports considered Farmers Insurance one of the "poorest performers".
  44. ^ "2007 Collision Repair Satisfaction Study". Archived from the original on May 22, 2007. Retrieved October 22, 2007.
  45. ^ "Farmers Insurance Recognized for Call Center Customer Satisfaction Excellence for a Second Consecutive Year" (Press release). J.D. Power and Associates. November 8, 2006. Archived from the original on March 28, 2009. Retrieved October 22, 2007.
  46. ^ "CIS Consumer Information". naic.org. Archived from the original on May 30, 2020. Retrieved May 23, 2020.
  47. ^ "Oregon Department of Consumer & Business Services: Oregon State Auto Complaint Report" (PDF). Archived from the original (PDF) on November 28, 2007. Retrieved October 22, 2007. – Farmers Insurance had the most number of auto complaints in 2006 (p.13)
  48. ^ "Oregon Publishes Annual Insurance Complaint Statistics". June 23, 2008. Archived from the original on August 21, 2008. Retrieved June 24, 2008. – Farmers Insurance had the most number of auto and homeowners complaints in 2007