Foxy Bingo

Industry	Gambling / Online Bingo
Headquarters	One New Change, London , UK
Areas served	UK
Parent	Entain PLC
Website	https://www.foxybingo.com

Foxy Bingo is an English online bingo site that launched in 2005. The brand is owned by Cashcade which is one of the gambling brands owned by GVC Holdings PLC (LSE: GVC), a constituent of the FTSE 250 index.

History

• Foxy Bingo was founded in 2005 with two bingo and chat rooms by UK-based online gambling company, Cashcade. In July 2009, Cashcade was bought by PartyGaming.^[1] In 2011 PartyGaming merged with bwin Interactive Entertainment AG to form bwin.party Digital Entertainment.
• In September 2015, bwin.party was bought by GVC Holdings. Foxy Bingo’s sister site, Foxy Casino, was also launched in 2015.^[1] In 2019 Foxy Casino was relaunched as Foxy Games.^[2]

Marketing

• Celebrities associated with the brand include British television personality Katie Price between 2006 and 2008, and stars of the reality TV show The Only Way is Essex, Joey Essex and Lauren Goodger (with her boyfriend Jake McLean), in 2015.^[3][4][5]
• The voice of the Foxy Bingo mascot is Adam Catterall.^[6]
• The site rebranded in March 2017 using the American actress Heather Graham^[7] as the new face of a £10 million Marketing Campaign.^{[8][9][10][11]}

Sponsorship & partnerships

Foxy Bingo has had many sponsorship deals such as:

• 2011 Foxy Bingo & Smooth Radio – on July 11, Foxy Bingo sponsored both Smooth Radio’s weekday afternoon show with David Jensen and Real Radio’s evening show with David Heane for 13 weeks^[12]
• Foxy Bingo sponsored The Jeremy Kyle Show, a British tabloid talk show presented by Jeremy Kyle for nine years from February 2008 until March 2017.^[13]

Charity & community contributions

• 2014 'Think Pink' charity campaign ^[14]
• 2014 Super League Grand Final ^[15]
• 2016 Sue Ryder Mascot World Cup ^[16]