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German National Tourist Board
Company typeEingetragener Verein
IndustryTourism
Founded1948
Headquarters
Frankfurt am Main
,
Germany
Key people
Petra Hedorfer
Chief Executive Officer
Reinhard Werner
Commercial Director
Number of employees
150 (2017)
Websitegermany.travel

The German National Tourist Board (abbreviation: GNTB, German: Deutsche Zentrale für Tourismus e.V., DZT) is a national marketing organisation which has worked with the Federal Government of Germany to promote tourism in and to Germany. It represents Germany throughout the world as a destination for holidays, business travel and visits to friends and family.

The GNTB is an eingetragener Verein which was founded in 1948. The head office is situated in Frankfurt am Main, Germany. The marketing organisation is mainly financed by the German National Ministry of Economy & Technology.

Since 1999, the German National Tourist Board has also been responsible for the marketing of domestic tourism from one region to another. Its strategic goal is the responsible marketing of inter-regional Vacation Themes in Germany.

The GNTB works in close cooperation and economic partnership with all levels of the tourism industry in Germany.

Offices / agencies

Marketing is split into six regional management areas:

each with its own foreign representative offices and sales and marketing agencies. Countries without their own representation are covered by the appropriate regional management team.

The GNTB is present around the world with 31 foreign representative offices and sales agencies. Apart from the GNTB's 12 own representative offices, the sales network abroad also encompasses marketing agencies with partners such as Deutsche Lufthansa AG and the Federation of German Chambers of Industry and Commerce (DIHK).

Marketing themes

Rigorous analysis and assessment of the markets form the basis of the GNTB's sales and marketing activities. In line with the international culture and health mega-trends, the GNTB developed its two major product lines: City Tours/Events and Hearth & Fitness Holidays, which it uses to derive key campaigns, long-term product segments and basic information and to devise themes for its international marketing activities.

Publicity

References

External links

.mw-parser-output .hidden-begin{box-sizing:border-box;width:100%;padding:5px;border:none;font-size:95%}.mw-parser-output .hidden-title{font-weight:bold;line-height:1.6;text-align:left}.mw-parser-output .hidden-content{text-align:left}@media all and (max-width:500px){.mw-parser-output .hidden-begin{width:auto!important;clear:none!important;float:none!important))You can help expand this article with text translated from the corresponding article in German. (February 2021) Click [show] for important translation instructions. View a machine-translated version of the German article. Machine translation, like DeepL or Google Translate, is a useful starting point for translations, but translators must revise errors as necessary and confirm that the translation is accurate, rather than simply copy-pasting machine-translated text into the English Wikipedia. Consider adding a topic to this template: there are already 1,898 articles in the main category, and specifying|topic= will aid in categorization. Do not translate text that appears unreliable or low-quality. If possible, verify the text with references provided in the foreign-language article. You must provide copyright attribution in the edit summary accompanying your translation by providing an interlanguage link to the source of your translation. A model attribution edit summary is Content in this edit is translated from the existing German Wikipedia article at [[:de:Deutsche Zentrale für Tourismus]]; see its history for attribution. You may also add the template ((Translated|de|Deutsche Zentrale für Tourismus)) to the talk page. For more guidance, see Wikipedia:Translation.
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