Industry | Financial technology |
---|---|
Founded | 2012 |
Founder | Louise Hill and Dean Brauer |
Headquarters | |
Key people | Alex Zivoder (CEO)[1] |
Revenue | 36,395,050 Euro (2021) |
Number of employees | 264 (2021) |
Website | gohenry |
GoHenry is a US and UK-based financial technology company, that provides a Visa debit card and financial education app for children aged 6 to 18.[2]
GoHenry was co-founded by Louise Hill and Dean Brauer, in 2012 in London, UK. [3]
The company is named after GoHenry's first customer, an 11-year-old boy named Henry.[4]
As of 2014, the monthly subscription cost £1.97 per child with no charge for closing an account.[5] As of 9 July 2022, the monthly fee was £2.99 per child. Go Henry Pricing Online
In 2016, the company broke an equity crowdfunding world record, by raising $5.6 million on Crowdcube.[6]
In 2020, the company raised $40 million in funding led by Edison Partners and with the participation of Revai (formerly Gaia Capital Partners), Citi Ventures, and Muse Capital.[7]
As of November 2021, the company reports 2 million members (parents and children),[8] up 500K users from December 2020.[9]
In 2021, it got Best Children’s Financial Provider from the British Bank Awards.[10] In June of 2022, GoHenry acquired PixPay, a French startup, for an undisclosed sum. [11]
In late 2021, Gohenry launched Money Missions, gamified financial lesson about money savings.[12] According to New York Times review, Gohenry is best for parents who want to track money spent by their children.[13] In another story, The New York Times highlighted that GoHenry is useful for parents who are "tired of having a drawer full of dollars" to give them to children.[14] Cards International magazine made a review about Gohenry in 2018 stated that "getting children into good financial habits for the current banking landscape will make a huge difference to them in later life".[15]
Mashable and Newsweek included Gohenry into its list of top family apps to manage pocket money and chores.[16][17]
According to Computer Weekly, GoHenry migrated to Google Cloud Platform in 2017.[18]