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Company type | non-profit |
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Founded | 2009 |
Founders | Will Byrne, Max Harper, Marcus Ryan, John Lauer, Kristen Psaki, Tony Ficarotta |
Headquarters | Washington, D.C., United States |
Key people | Michelle Moore (CEO)[1] |
Website | groundswell |
Groundswell is a 501(c)3 nonprofit that promotes clean energy programs.[2]
According to the organization's annual report, since its founding in 2009, Groundswell's work has resulted in the procurement of more than 180 million kilowatt-hours of clean energy for nearly 4,000 families and small businesses and reduced greenhouse gas emissions equivalent to taking 27,500 cars off the road.[3]
Groundswell was founded in 2009 by a group of field organizers who had previously worked together on the 2008 Barack Obama Presidential Campaign. Groundswell co-founder Will Byrne was the organization's CEO through 2014. The organization operated under two previous names, The DC Project[4] and Weatherize DC, before becoming Groundswell.[5] Groundswell chose Washington, D.C. as its hub because it is one of a small but growing number of places where residents are able to choose their energy suppliers.[6]
Since then, Groundswell has grown to serve the Mid Atlantic region including Georgia,[7] Maryland,[8] North Carolina,[9] New York and Illinois. It is led by CEO Michelle Moore,[10] a social enterprise entrepreneur and former White House official who helped build the global sustainability movement.[11]
Groundswell develops community solar projects and programs that connect solar power with economic empowerment, enabling people and community-based businesses to work together to switch to solar energy.[12]
Groundswell works with other non-profit organizations to reach out to economically diverse local communities.[13]
Groundswell’s SharePower[14] subscription model was designed to help neighbors share power with neighbors.