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Participants of a hackathon interact with remote participants.

A hybrid event is a tradeshow, conference, unconference, seminar, workshop or other meeting that combines a "live" in-person event with a "virtual" online component.

With the growing popularity and cost-effectiveness of virtual events, hybrid events have become a popular way of increasing participation in traditional events at a relatively low cost. They also enable participation by people who might be unable to attend physically due to travel or time zone constraints, or through a wish to reduce the carbon footprint of the event. The open, participatory nature of unconferences (e.g., Barcamp) and their focus on sharing content, makes them hybrid events too.

Generally, the virtual component involves an online representation of the live event. For example, online participants might have access to:

Provision of internet access, usually via free Wi-Fi, is normal at hybrid events. As well as allowing a physical event to reach a wider audience, these online tools also provide a means for physical attendees to interact with each other, with the event organisers and with online participants, and for online participants to interact with each other. Some events have featured 'TwitterWalls' where Twitter comments about the event are shared with physical attendees.

Event content can also be recorded and made available online to foster further discussions after the event has ended, build out a knowledge portal for event participants, and help market the next year's event by sharing highlights from the current year.

Examples of hybrid events

References

  1. ^ Esa Saarinen and Mark C. Taylor, Imagologies: Media Philosophy. Routledge: London, 1994. ISBN 9780415103381.
  2. ^ Example of a corporate hybrid event. Web.ubivent.com. Retrieved on 2012-07-14.
  3. ^ "Archived copy". Archived from the original on 2011-02-08. Retrieved 2020-01-19.((cite web)): CS1 maint: archived copy as title (link)
  4. ^ Ex Award Winners Announced – Industry Wire Archived 2011-07-10 at the Wayback Machine. Event Marketer (2010-05-04). Retrieved on 2012-07-14.
  5. ^ 15 Most Innovative Meetings of 2012
  6. ^ "CDC Looks To Virtual Conferences Over Costlier Onsite Events". Archived from the original on 2012-05-19. Retrieved 2012-10-04.
  7. ^ "A Federal Case". Archived from the original on 2012-06-01. Retrieved 2012-10-04.