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ISO/TC 289 Brand evaluation is Technical Committee n.289 of the International Organization for Standardization (ISO) formed in 2014 to develop standards in the area of Brand evaluation.[1]

History

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In January 2014 the Technical management Board of ISO (TMB) took the decision to create a new ISO Technical committee called ISO/TC 289. The first plenary meeting was held on 2014 September 25–26 in Beijing, hosted by Standardization Administration of China (SAC) and China Council for Brand Development (CCBD).[2] The first meeting of ISO/TC 289/WG1 was held by China Council for Brand Development in Shenzhen (China), from November 11 to 12, 2015.[3][4][5] [6]

The first meeting of ISO/TC 289/WG2 was held by UNI (Italian Standardization Body) in Rome (Italy), from January 21 to 23, 2019.

Scope

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The current scope of ISO/TC 289 primarily focuses on standardization in the field of brand evaluation. The main activity of ISO/TC 289 is to develop international standards supporting the international practice of brand evaluation and brand management .

Leadership and organization

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This section's factual accuracy may be compromised due to out-of-date information. Please help update this article to reflect recent events or newly available information. (August 2022)

ISO/TC 289 currently has the following organisation.

ISO/TC 289 has 12 Participating countries and 24 Observer countries.

Published standards

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published ISO standards under the direct responsibility of ISO/TC 289:

Brand evaluation

ISO standards under development with the direct responsibility of ISO/TC 289:

See also

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References

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  1. ^ a b "ISO/TC 289 – Brand evaluation". ISO. 10 March 2020.
  2. ^ "ISO/TC 289 1st Plenary Meeting". Archived from the original on 2017-04-27. Retrieved 2017-04-26.
  3. ^ "First Meeting of ISO/TC 289/WG 1 Brand Evaluation Process". Archived from the original on 2017-04-27. Retrieved 2017-04-26.
  4. ^ "Global Standards Organization Calls for Annual Brand Evaluations – Marketing Accountability Standards Board | MASB". 28 March 2019.
  5. ^ "New ISO Committee to Develop Standards Related to Brand Evaluation". www.ansi.org.
  6. ^ Stewart, David W. (May 4, 2019). Financial Dimensions of Marketing Decisions. Springer. ISBN 9783030155650 – via Google Books.
  7. ^ "ISO/CD 23353". ISO.
  8. ^ "ISO/AWI PAS 24051". ISO.
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