Type | Beer |
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Manufacturer | Piedboeuf Brewery |
Country of origin | Belgium |
Region of origin | Jupille-sur-Meuse, Belgium |
Introduced | 1966 |
Alcohol by volume | 5.2 percent |
Style | Pilsner |
Ingredients | Malt, maize, water, hops and yeast |
Website | jupiler |
Jupiler (French: [ʒypilɛʁ]; Dutch: [ˈʒypilɛr] or [ʒypiˈleː]) is a Belgian beer introduced in 1966, now brewed by Anheuser–Busch InBev at Piedboeuf Brewery in the Jupille-sur-Meuse neighbourhood of Liège. Jupiler is the highest selling beer in Belgium, with around 40 percent share by volume.[1]
The origins of Jupiler lie in 1853. In that year, brewery Piedbœuf was established in Jupille, Belgium. The first Jupiler was launched in 1950, under the name 'Jupiler Urtyp'. In 1966, 'Jupiler 5' was launched: a refreshing lager with 5% alcohol. Later, the '5' disappeared from the name.[2]
Jupiler is the main sponsor of the Belgian Pro League[5], the highest Belgian football division, as well as the second division in the Netherlands, the Eerste Divisie. They also sponsor the Belgium national football team and have sold special beer cans featuring photographs of the players. Its slogan is "Men know why" (Dutch: "Mannen weten waarom"; French: "Les Hommes savent pourquoi").
On 20 February 2018, AB InBev announced that the brand name "Jupiler" will be replaced for a period of 5 months by "Belgium", in support of the Belgian team during the 2018 FIFA World Cup.[6]
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