Lebedyansky (Russian: Лебедянский) is a Russian multi-national company that manufacturers fruit juice, baby food, vegetable juice, and soft drinks. The company is owned by PepsiCo, and is the largest fruit juice manufacturer in Eastern Europe and the sixth largest in the world.[1] Lebedyansky has two major production centers, both located in the Lipetsk Oblast.
History
In 1967, a cannery was established in Lebedyan, Lipetsk Oblast, around 350 kilometers south of Moscow. The company produced canned fruits and vegetables.
In 1992 the company was privatized and transformed into a joint stock company. In 1996, Lebedyansky launched its first branded product, "Tonus Juice" and in 1998, the company management decided to pursue a major expansion.
On 20 March 2008, PepsiCo announced their acquisition of 75.53% of Lebedyansky, for the sum of US$ 1.4 billion, making PepsiCo the largest shareholder, and parent company of Lebedyansky.[1] The purchase was completed on 28 August 2008.[2]
Affiliated brands
The Lebedyansky juices
In becoming the leading juice producer in Russia, Lebedyansky developed the following brands:
Fruktoviy Sad, a brand that received heavy advertising campaigns, by itself accounts for 16% of all juice sold in Russia
Apple Juice
Tomato Juice
10 different fruit nectars
Frustyle, a stylish brand that appeals to young people
Blood Orange
Kiwi
Mango-Papaya
Banana-Strawberry
Privet
Baby food
Lebedyanska
Frutonjanja (en: Fruitnurse)
Owners and management
In March 2005 Lebedyansky held an IPO in Russia, selling 19.9% of shares for 151 million dollars. Until the spring of 2008, the main owners of the company were State Duma deputy Nikolay Bortsov (30% of shares), his son Yuri Bortsov (25.13%), Olga Belyavtseva (18.4%), Dmitry Fadeev (2%); 23% of the company's shares were in free circulation. Capitalization at MICEX at the end of March 2008 was 40.6 billion rubles.
Having bought out the shares of the main owners and received the consent of the Federal Antimonopoly Service, PepsiCo began to buy back shares from minority shareholders. In the context of the financial crisis, PepsiCo's subsidiary Lebedyansky Holdings LLC offered attractive terms to minority shareholders and almost all of them agreed to the offer. In November 2009, Lebedyansky Holdings increased its stake to 100%, reducing the authorized capital by redeeming part of the outstanding ordinary shares.[3] As of December 31, 2010, Lebedyansky OJSC is wholly owned by Lebedyansky Holdings LLC. On February 2, 2012, the company was transformed from Lebedyansky OJSC into Lebedyansky LLC.
The founders of Lebedyansky Holdings LLC are Frito Lay Manufacturing and PepsiCo Holdings.
The General Director is Maxim Viktorovich Mikhailov. Members of the Board of Directors: Tavkazakov Magomet Bashirovich (Chairman), Epifaniy Andreas, Mikhailov Maxim Viktorovich, Podchepaev Sergey Alekseevich, Kostikov Alexander Mikhailovich, Olkhova Olga Alekseevna, Marinus Lek.
