Melon is South Korea's largest music subscription service, with over 28 million users. Melon is the most popular music streaming service in South Korea. In fact, a survey of users of smartphones found that they were the most used applications by Koreans.[3] Melon users can stream and download music and music videos and create custom ringtones.[4] Melon is available on Android and iOS.[citation needed]
The name "Melon" is a portmanteau of the phrase "melody on".[5]
Melon was founded on November 16, 2004, in South Korea by SK Telecom, South Korea's largest wireless carrier. It attracted more than 10,000 subscribers per day on average, surpassing 310,000 on its first few months.[6] In October 2008, SK Telecom transferred the majority of Melon's stock to its shareholder Loen Entertainment for approximately 24.3 billion KRW.[7] In July 2013, SK Planet, a subsidiary of SK Telecom, sold 52.56% of its stake in Loen Entertainment to Star Invest Holdings Limited, a subsidiary of Affinity Equity Partners, a Hong Kong-based private equity firm.[8] Later in January 2016, Kakao acquired a 76.4% stake in the company for 1.87 trillion won (approximately $1.64 billion).[9][10] In 2018, Kakao M spun-off from Kakao, but Melon stayed.[citation needed]
In 2021, Melon merged with Kakao Entertainment and rebranded itself as "Melon M". This joint venue aimed to secure their leadership in the showbiz industry. Lee Jae-wook will lead the joint. At that time, the streaming platform boasted 33 million users and around 5 million paying users.[11]
In 2010, Melon was launched by SK Telecom in Indonesia, in partnership with Telkom Indonesia.[12] In 2016, Telkom Indonesia bought all the stake formerly owned by SK Telecom following the SK Telecom's divestment from all Melon businesses, thus making Melon Indonesia an Indonesian company.[13]
In 2009, LOEN Entertainment launched the Melon Music Awards (MMA), an award-giving body dedicated to calculating digital sales and online votes to judge the winners.[15]
^Yang, Hyung-wook (December 14, 2004). "SK·LG텔 MP3음악포털 '대박'조짐" [Signs of SK·LG Tel MP3 music portal 'big hit']. Financial News (in Korean). Retrieved March 19, 2023 – via Naver.
^Chae, Su-woong (October 24, 2008). "SK텔레콤, 음악사업 멜론 로엔으로 양도" [SK Telecom transfers music business to Melon Loen]. Digital Daily (in Korean). Retrieved March 19, 2023 – via Naver.
^Kim, Min-ki (July 18, 2013). "SK플래닛, 로엔 지분 52% '2659억'에 매각" [SK Planet sells 52% stake in Loen for '265.9 billion']. Newsis (in Korean). Retrieved March 19, 2023.
^Nam, An-woo (November 9, 2009). 멜론, 연말 음악 시상식 개최…"공정성 담보될 것". My Daily. Archived from the original on April 4, 2023. Retrieved April 4, 2023 – via Naver.
^ abcSeon, Mi-kyung (September 2, 2024). 에스파, 이젠 '차트 종결자' [Aespa, now 'Chart Terminator']. OSEN (in Korean). Archived from the original on September 2, 2024. Retrieved September 2, 2024.
^Lee, Su-hyeon (February 28, 2023). 또 한 번 붙은 최초-최다 수식어…뉴진스 '디토', 10주 연속 1위 [Another First-Most Adjective… New Jeans' 'Ditto', 1st Place for 10 Consecutive Weeks]. Top Star News (in Korean). Archived from the original on May 16, 2023. Retrieved July 15, 2024.
^Koh, Seung-hee (January 9, 2024). 또 한 번 붙은 최초-최다 수식어…뉴진스 '디토', 10주 연속 1위 [New Jeans, Ive, (G)I-dle… It was the golden age of girl groups]. Herald Economy (in Korean). Archived from the original on July 16, 2024. Retrieved July 16, 2024.
^멜론차트>주간>장르종합 [Melon Chart > Week > Genre Comprehensive] (in Korean). Retrieved September 9, 2024.
^ ab방탄소년단 [BTS]. Melon (in Korean). Retrieved September 9, 2024.
^ ab아이유 [IU]. Melon (in Korean). Retrieved September 9, 2024.
^악뮤 [AKMU]. Melon (in Korean). Retrieved September 9, 2024.
^폴킴 [Paul Kim]. Melon (in Korean). Retrieved September 9, 2024.
^잔나비 [Jannabi]. Melon (in Korean). Retrieved September 9, 2024.
^"Anne-Marie". Melon (in Korean). Retrieved September 9, 2024.
^ ab방탄소년단 [BTS]. Melon (in Korean). Retrieved September 9, 2024.
^임영웅 [Lim Young-woong]. Melon (in Korean). Retrieved September 9, 2024.
^"Exo". Melon (in Korean). Retrieved September 9, 2024.
^아이유 [IU]. Melon (in Korean). Retrieved September 9, 2024.
^세븐틴 [Seventeen]. Melon (in Korean). Retrieved September 9, 2024.
^김호중 [Kim Ho-joong]. Melon (in Korean). Retrieved September 9, 2024.
^볼빨간 사춘기 [Bolbbalgan4]. Melon (in Korean). Retrieved September 9, 2024.
^빅뱅 [BigBang]. Melon (in Korean). Retrieved September 9, 2024.
^다비치 [Davichi]. Melon (in Korean). Retrieved September 9, 2024.
^태연 [Taeyeon]. Melon (in Korean). Retrieved September 9, 2024.
^ abcLee, Jae-hoon (August 13, 2024). 방탄소년단 '봄날', 멜론 첫 10억 스트리밍↑ [BTS "Spring Day," Melon's first 1 billion streams ↑]. Newsis (in Korean). Archived from the original on August 13, 2024. Retrieved August 13, 2024.
^Eom, Dong-jin; Kim, Jin-seok (September 26, 2013). [창간특집] 가요계 파워랭킹 1위, 브랜드 SM·가수 GD [[Introductory Feature] No. 1 in the power ranking in the music industry, brand SM and singer GD]. Ilgan Sports (in Korean). Archived from the original on October 1, 2013. Retrieved January 26, 2023.