The American singer-songwriter Taylor Swift has wielded a significant political influence. It has been examined in an extensive body of reporting and analysis in the United States, with political journalists distinguishing her from other music artists as an influential personality and topic of debate in American politics. Elsewhere, Swift has inspired and been acknowledged by politicians from Australia, Brazil, Canada, Taiwan, the United Kingdom and the European Union amongst other jurisdictions.
After stoking the fires of white supremacy and racism your entire presidency, you have the nerve to feign moral superiority before threatening violence? 'When the looting starts the shooting starts'??? We will vote you out in November. @realdonaldtrump
Swift was apolitical as a country artist, avoiding discussing political topics in her early career—noted by critics in retrospect as her time under Big Machine. When asked by Time in 2012 regarding the 2012 U.S. presidential election, Swift said, "I try to keep myself as educated and informed as possible. But I don't talk about politics because it might influence other people. And I don't think that I know enough yet in life to be telling people who to vote for."[20] Journalists criticized Swift's lack of political activism despite her status as a celebrated figure, claiming her philanthropy is inadequate.[21][22] Motivated by Swift's apoliticism, Trump called her a "terrific" role model; conservative lawmakers invited her to visit the U.S. Capitol.[23]
She remained apolitical for the 2016 U.S. presidential election, neither supporting Democrat Hillary Clinton nor speaking against Trump, as some had expected.[21] Critics questioned who Swift had voted for in the election as she posted a picture of her in a polling station queue.[14] After she shared a photo of herself wearing an outfit similar to what Clinton once wore, a USA Today headline said, "Who did Taylor Swift vote for? Here's why her sweater suggests Hillary".[24]Entertainment Weekly analyzed Instagram's "most popular Election Day content", reporting that some of the most-liked posts were those from Rihanna, Lovato, Kourtney Kardashian, and Grande, all of whom had explicitly endorsed Clinton, but it was Swift's "innocuous" non-partisan post that earned the most likes (2.1 million).[25] This showed Swift was a pop culture anomaly, according to The Ringer critic Alyssa Bereznak.[14] BBC journalist Nick Levine found her political silence "increasingly conspicuous".[21]
Sociopolitical scrutiny and race
According to Bereznak, apoliticism might have been "an advantageous business strategy" for pop stars before, but for cultural figures like Swift, their "actions, communication, and work" are analyzed by the media in a political lens. In 2017, Swift supported the 2017 Women's March via Instagram,[14] which was met with criticism from both fans and critics, who felt it was pointless as Swift refused to channel her feminist activism into politics.[14]The Cut suggested, even though Clinton had the open support of Perry, Beyoncé, Jay-Z, and Springsteen, Swift's public endorsement "could have" helped her become president.[26] Medford opined Swift cannot subsist in a political vacuum as it becomes "deafeningly noticeable". Criticizing her use of social media only for music announcements and not politics, Medford wrote: "To have such a large, wide-reaching platform and use it only for the advancement of your own ambition reflects poorly, regardless of how progressive your politics may be."[27]
Some critics attributed Swift's political silence to a significant portion of her fandom in 2014 being conservative country fans.[28] The most intense sociopolitical criticisms alleged that Swift is a crypto-fascist.[29][30] Exploiting her persisting political silence in 2016 and 2017, some white supremacists in the U.S. considered Swift one of them—a neo-Nazi. Some alt-right websites such as The Daily Stormer and Breitbart News praised her,[31] with The Daily Stormer proclaiming her as their "Aryan Goddess",[32][2][33] waiting for Trump's win to announce her "Aryan Agenda" to the world.[34] Liberal media outlets demanded Swift to clarify her political stance.[28] When a blog post by PopFront, a left-wing website, alleged that "Look What You Made Me Do" was a "subtle" alt-right nod, Swift's team called the post defamatory and demanded that PopFront "issue a retraction, remove the story from all media sources, and cease and desist," or face legal consequences.[35] The American Civil Liberties Union (ACLU) criticized Swift for attempting to "suppress constitutionally protected speech".[36]
However, NPR journalist Leah Donella asserted that there is no reason to think Swift is a white supremacist, stating "she has no affiliation with any white supremacist groups. She has never publicly made any white supremacist remarks, nor has she ever been accused of making them in private". Donella noted claims that Swift is a white supremacist rest solely on the fact that she is white, "looks white, and hangs out with mostly white people", justifying the latter with 2014 studies demonstrating that a white person has only one person of color as a friend for every 91 white friends: "This isn't a Taylor Swift thing. It's a housing segregation/workplace diversity/general American history thing."[33]
Swift voiced her political view for the first time in the 2018 midterm elections, "breaking her political silence" according to the media.[37][17] She endorsed Democrats Phil Bredesen and Jim Cooper via social media posts on October 18, 2018; it was a subject of widespread media coverage and sparked much praise from fans, journalists, celebrities, and Democrats. For instance, This Is Spinal Tap director Rob Reiner tweeted, "A big shout out to Taylor Swift for speaking out. You can single-handedly change this country. Impress your fans with how critical and powerful their voices are. If you get them to the polls on Nov 6, everything you care about will be protected."[16][38] Swift also censured Republican candidate Blackburn for her "appalling" policies:[38]
"In the past I've been reluctant to publicly voice my political opinions. I feel very differently about that now. I always have and always will cast my vote based on which candidate will protect and fight for the human rights I believe we all deserve in [the United States]. I believe in the fight for LGBTQ rights, and that any form of discrimination based on sexual orientation or gender is WRONG. I believe that the systemic racism we still see in this country towards people of color is terrifying, sickening, and prevalent."
Swift received "fierce backlash" from Republicans, Trumpists, and right-wing supporters who felt "betrayed" by Swift and criticized, slut-shamed, and berated her online; they claimed she "ended" her career with decision and should have "shut up" and "stick to music". The National Republican Senatorial Committee opined, "If you haven't heard, multimillionaire pop star Taylor Swift came down from her ivory tower to tell hardworking Tennesseans to vote for Phil Bredesen." Charlie Kirk, president of conservative group Turning Point USA, tweeted: "You just endorsed a Democrat in the Tennessee Senate race with a ridiculous statement saying Marsha Blackburn, a woman, is against women. You have absolutely no idea what you are talking about." Trump told reporters: "I'm sure Taylor Swift doesn't know anything about her. Let's say that I like Taylor's music about 25% less now, OK?".[38][17]
In 2019, Swift stated that when she began her country music career, Big Machine and other label executives advised her to not discuss politics, making an example of the Dixie Chicks controversy.[16] She described Trump's presidency as an autocracy and regretted not endorsing Clinton in 2016, but said her negative press at the time made her feel "useless" and "like a hindrance".[39] Swift added that Clinton was being called a "manipulative" liar by Trumpists on the internet—the same type of harsh comments Swift had received in 2016, following her West–Kardashian feud—and wondered whether she would be a liability to Clinton: "Look, snakes of a feather flock together. Look, the two lying women. The two nasty women". As "millions of people were telling me to disappear", Swift decided to step away from spotlight.[40]Emily Strayer, member of the Chicks, opined in 2020 that Swift had much more power to change things than they ever did.[41]
In the 2020 election, Swift endorsed Biden and Harris and lent her protest song "Only the Young" (2020) to their campaign.[17] Harris expressed gratitude to Swift, and tweeted that the singer is showing the young voters "what's at stake" in the election.[42][43]Forbes staff Seth Cohen found Swift's increased political engagement in the past year "notable for its high-profile approach and big hit commentary."[6] Trump eventually lost his re-election; Biden was elected as the next U.S. president.[44] Swift was found to be the second most influential celebrity in Biden's win, after LeBron James.[45]
In 2024, The New York Times reported that Biden's reelection campaign viewed Swift as their "biggest and most influential endorsement target" in the 2024 presidential elections, aiming to adopt a "Taylor Swift strategy" to boost his "faltering" popular support.[46][47] Trump supporters alleged that Swift is involved in a conspiracy with the Democrats, the National Football League (NFL) and American football player Travis Kelce, Swift's boyfriend since 2023, to manipulate the voters in favor of Biden. They also claimed that the Super Bowl LVIII, where Kelce's Kansas City Chiefs competed, was rigged for the same reason.[48][49][50] They alleged Swift is a "Pentagonpsy-op" asset of the Biden-led U.S. government in order to control public opinion.[3][51][52][53] Republican politician Vivek Ramaswamy, who was a contender in the 2024 presidential race, tweeted, "I wonder who's going to win the Super Bowl next month. And I wonder if there's a major presidential endorsement coming from an artificially culturally propped-up couple this fall."[54] Meanwhile, fellow Republican presidential contestant Nikki Haley criticized the theory, calling it "bizarre"; she said, "Nobody knows who she's gonna endorse, but I can't believe that's overtaken our national politics.... The last thing I really think we need to be worried about is who Taylor Swift is dating and what conspiracy theory is gonna have her endorsing a person for president."[55]
On February 11, 2024, Trump claimed on Truth Social that "there's no way" Swift could be "disloyal" to him by endorsing Biden, arguing he "made her so much money" by signing the Music Modernization Act into law.[56]Dina LaPolt, an entertainment attorney instrumental behind the Music Modernization Act, told Variety "Trump did nothing on [the] legislation except sign it, and doesn't even know what the Music Modernization Act does."[57] After the Chiefs won Super Bowl LVIII, Biden posted a meme on social media poking fun at the conspiracy theory using his "Dark Brandon" persona.[58]
Songwriting
Swift has used her songwriting, videos, and other works to convey her political beliefs. Even when she was apolitical, The New York Times noted the positive impact Swift had on the LGBT community as a country artist by releasing the 2011 music video for "Mean".[22]Time described "Welcome to New York" (2014), which featured the lyrics "You can want who you want / Boys and boys and girls and girls" as an "equality anthem".[59] Her 2019 single "You Need to Calm Down" led to a spike in donations to GLAAD, an LGBT non-governmental organization, as the lyrics namecheck the organization.[60] The song has been dubbed a gay anthem.[61]
Critics have also highlighted the political messages of "Miss Americana & the Heartbreak Prince", another 2019 song by Swift. Alexis Petridis from The Guardian lauding the track as being superior to other pop stars' "woke" attempts.[62] In an op-ed for Teen Vogue, Claire Dodson wrote that "Miss Americana & the Heartbreak Prince" successfully captures the disappointment at American politics.[63] Writing for Variety, Chris William felt that "Miss Americana & the Heartbreak Prince" effectively conveys Swift's deep sorrow and disappointment towards American politics."[64] "Only the Young", which was used in advertising campaigns for Biden and Harris, has been described as a "political anthem" with lyrics aimed at the American youth, with lyrics on school shootings.[65]Stereogum's James Rettig opined that the song finds Swift "reckoning with the current political climate and her place in it".[66]Taste of Country's Jacklyn Krol and Cosmopolitan's Starr Bowenbank called it Swift's most politically charged song yet.[67][68]Paper's Jael Goldfine opined the song depicts a "newly radicalized political identity" for Swift.[69] U.S. House representative Eric Swalwell revealed that Swift authorized the usage of the song for the campaign free-of-cost, marking the first time she has allowed her music to be used in a political advertisement.[43]
In Miss Americana, her 2020 autobiographical documentary titled after the song, Swift narrated her political disillusionment and the events that led to make her 2018 Instagram post about her endorsement, and criticized Blackburn for her policies, saying "[Blackburn's] voting record in Congress appalls and terrifies me. She voted against equal pay for women. She voted against the reauthorization of the Violence Against Women Act, which attempts to protect women from domestic violence, stalking, and date rape. She believes businesses have a right to refuse service to gay couples. She also believes they should not have the right to marry. These are not MY Tennessee values." Swift further explained:[70][71]
It's really basic human rights, and it's right and wrong at this point, and I can't see another commercial and see [Marsha Blackburn] disguising these policies behind the words "Tennessee Christian values". Those aren't Tennessee Christian values. I live in Tennessee. I'm a Christian. That's not what we stand for. [...] She gets to be the first female senator in Tennessee, and she's Trump in a wig. She represents no female interests. She won by being a female applying to the kind of female males want us to be in a horrendous 1950s world.
— Swift criticizing Marsha Blackburn's policies on LGBT and women's rights in Miss Americana.[72]
Blackburn, after winning the senatorial election, responded in July 2021 in the American far-right website Breitbart News, claiming liberals want a Marxistsocialist society which prohibits women to perform, or create the type of music Swift does, denying private intellectual property rights,[73] and that Swift "is going to be the first ones who will be cut off because the state would have to approve your music."[71] Some political commentators suggested that Swift should run against Blackburn in the next elections.[74]
In June 2019, Swift became involved in a dispute with her former record label, Big Machine Records, its founder Scott Borchetta, and its new owner Scooter Braun, over the ownership of the masters of her first six studio albums. U.S. senator Elizabeth Warren, one of the Democratic candidates in the 2020 presidential election, opined that Swift is "one of many" whose creative works have been threatened by private equity firms, who keep "gobbling up more and more of our economy, costing jobs and crushing entire industries"; Warren's presidential campaign often targeted private equity firms.[75] U.S. House representative Alexandria Ocasio-Cortez said "private equity groups' predatory practices actively hurt millions of Americans. Their leveraged buyouts have destroyed the lives of retail workers across the country, scrapping 1+ million jobs. Now they're holding [Swift's] own music hostage. They need to be reined in."[76]
American businessman Glenn Youngkin, who was the former co-CEO of the Carlyle Group—one of the parties Swift criticized in the dispute, contested in the 2021 Virginia gubernatorial election as the Republican candidate. Ahead of the election, former governor and Democratic candidate Terry McAuliffe launched a series of advertisements on Facebook, Instagram, and Google Search, indicating Youngkin's ties with the dispute with slogans such as "#WeStandWithTaylor", a hashtag used by Swifties during the dispute; McAuliffe asked Swift's supporters to not vote for Youngkin.[77][78] On January 14, 2022, Jared Polis, the 43rd Governor of Colorado and the first openly gay man to be elected governor of a U.S. state,[79] supported Swift in his annual gubernatorial address to the state and sang the chorus of "22 (Taylor's Version)" in reference to the new year of 2022.[80][81]
Consumer welfare and industrial monopoly
"Ticketmaster's power in the primary ticket market insulates it from the competitive pressures that typically push companies to innovate and improve their services. That can result in the types of dramatic service failures we saw this week, where consumers are the ones that pay the price."
The White House Press Secretary, Karine Jean-Pierre, declined to comment on a potential investigation onto Ticketmaster–Live Nation, but stated that the U.S. President, Joe Biden, believes "capitalism without competition isn't capitalism, it's exploitation." Biden soon tweeted that "Millions of Americans will travel home for the holidays and will get hit with hidden 'junk' fees from airlines, hotels—maybe even tickets for a holiday show the family wants to see. It isn't right. My Administration is taking actions to reduce or eliminate these surprise fees."[94] Blumenthal and Blackburn wrote a letter to the Federal Trade Commission (FTC), enquiring about the agency's "plans to fight the use of bots in ticketing",[95] and urging to enforce the Better Online Tickets Sales Act, a 2016 federal law that grants the U.S. government the authority to take down software applications that are programmed to run automated tasks online.[96]
In December 2023, FTC chair Lina Khan stated that the controversial ticket-sale crash "ended up converting more Gen Zers into anti-monopolists overnight than anything I could have done."[97] In June 2023, following a meeting with Biden and the FTC, ticketing companies such as Ticketmaster and SeatGeek formed a consensus to abolish "junk fees". Biden and the National Economic Council director Lael Brainaird released a statement claiming that the prohibition of the deceptive surprise fees applies to resorts and rentals as well. American legal scholar William Kovacic called the move the "Taylor Swift policy adjustment."[98][99]
In January 2024, the Senate judiciary committee held a hearing titled "That's the Ticket: Promoting Competition and Protecting Consumers in Live Entertainment", to analyze the issue.[100][101] Media outlets reported that both the bipartisan senators censured Ticketmaster's monopolistic practices, policies, ticket costs, lack of transparency, lack of defense against bots, and insensitivity to music artists.[102]Billboard stated that politicians of both the major political parties of the U.S., who see criticizing Ticketmaster as a "winning political issue and an opportunity to reach constituents who have long complained about the ticketing giant", are more of a threat to Ticketmaster than Swift herself.[103]The Washington Post columnist Helaine Olen opined the Ticketmaster fiasco "was so bad it united the parties".[104]CNN journalist Allison Morrow wrote that Swift's fans have united the two parties in a way "the Founding Fathers failed to anticipate".[105] Media publications deemed the controversy a testament to Swift's political impact and beneficial to the music industry by driving conversations about economic inequality and antitrust laws in the US.[106][107]
Over 169,000 people registered to vote in the 2018 U.S. mid-term elections within two days of Swift's post, as per Vote.org, whereas only 59,000 people registered to vote in the 30 preceding days. Publications credited the Taylor Swift effect.[4][113][114] As per a statistical research by academics Gwendelyn Nisbett and Stephanie Dunn, Swift's narrative and message in the post influenced her followers, beyond the fans' parasocial attachment to her.[115]Behavioral scientist Simone Driessen wrote that some media consider Swift's political "coming-out" as a strategy to further her career, whereas others consider it mandatory for pop stars in a political climate "to express where they stand".[116]
After Swift posted on Instagram in September 2023 about Vote.org's National Voter Registration Day, more than 35,000 people registered to vote, a 23 percent increase in total registrations and 115 percent increase among 18-year-olds when compared to the 2022 National Voter Registration Day.[117] Andrea Hailey, chief executive of Vote.org, said the organization's partnership with Swift is helping all Americans "make their voices heard at the ballot box."[118]
Facebook data from 2014 revealed that Swift is one of the artists who formed the "happy median" of musical listening habits of its Democratic and Republican users.[119] According to a 2023 survey reported by The Times, 53 percent adult Americans consider themselves fans of Swift, ratings higher than those of Biden and Trump; journalist Ellie Austin explained that though Swift is left-aligned, some rightists still "covet" her, making her a "uniting" demographic fulcrum that can bridge America's political divide.[5] In another survey reported by The New York Sun, Swift was the third most popular choice for the U.S. president, after Trump and Biden.[120] She also had the highest favorability rating of all the public figures tested in the NBC News's nationwide poll, with 40 percent of registered voters saying they have "a positive view of Swift" and a 16 percent holding a negative view.[121]
Former White House Director of Strategic CommunicationsAlyssa Farah Griffin considered Swift the "only person" who could defeat Trump in an election.[122] Kevin Monnin of The Hill opined that, powered by her cultural significance and large following, Swift "could play a pivotal role for democracy by securing the re-election of President Biden and ending the political career of former President Donald Trump."[123]Nathan J. Robinson, writing for Newsweek, said "only Swift can unite the political divide" in the U.S.[124] A poll conducted for Newsweek reported 18 percent of all voters are "more likely" or "significantly more likely" to vote for a candidate endorsed by Swift.[125]Michael A. Cohen added that "Swift could affect the outcome of the 2024 election."[126] Swift's political sway was further evident in the bipartisan criticism of Ticketmaster; CNN journalist Allison Morrow wrote in an article titled "One Nation, Under Swift" that Swift's fans united the parties in a way "the Founding Fathers failed to anticipate".[105] Brooke Schultz of the Associated Press noticed how the issue turned into a political movement and considered Swift's fans an influential voter demographic.[127] As per Morning Consult, approximately 55% of Swift's U.S. fans are Democratic, 23% Republican, and 23% independent.[128]Politico remarked, "Swift's fans are arguably the most immersive and intense fandom in the U.S., and they are a political force that anyone really shouldn't mess with."[129]
On June 1, 2019, she created a Change.org petition urging senators to vote for the House-passed Equality Act.[17] As of April 2020, the petition had over 704,000 signatures, including those from Democratic senators like Warren, Amy Klobuchar, Ed Markey, Kirsten Gillibrand, Tim Kaine, and Cory Booker. Swift wrote a letter to Republican Tennessee senator Lamar Alexander, asking him his support:[147] "For American citizens to be denied jobs or housing based on who they love or how they identify is un-American and cruel".[148]
After "You Need to Calm Down" increased donations to GLAAD, Anthony Ramos, an executive of the organization, stated Swift "is one of the world's biggest pop stars; the fact that she continues to use her platform and music to support the LGBTQ community and the Equality Act is a true sign of being an ally."[148][150] CEO Sarah Kate said, Swift "continues to use her platform to speak out against discrimination and create a world where everyone can live the life they love. [...] In today's divisive political and cultural climate, we need more allies like Taylor."[150]
On August 26, 2019, at the 2019 MTV Video Music Awards, after winning Video of the Year for "You Need to Calm Down", Swift urged the audience in her speech to sign the petition and said the White House has not responded despite having "five times the amount of signatures that it would need to warrant a response".[151] The next day, then-White House deputy press secretary Judd Deere issued a statement criticizing the Equality Act.[152]
On May 29, 2020, Swift criticized Trump's "provocative" tweets regarding the George Floyd protests in Minneapolis–Saint Paul,[17] and after the wide George Floyd protests, she donated to the NAACP Legal Defense and Educational Fund and Black Lives Matter movement,[153] voiced for removing the Confederate monuments in Tennessee,[154] and called for Juneteenth to become a national holiday.[155] Swift's tweet criticizing Trump became her most-liked tweet, garnering over two million likes.[156] In the Forbes article "Taylor Swift And The Tweet That Could Help Take Down A President", Cohen said Swift's political voice "could have enormous political consequences" as surveys indicate white women and young first-time voters—Trump's weakest demographics—both forming significant portions of Swift's U.S. fanbase, and "will therefore be key to the outcome of the 2020 election."[19]
In March 2015, impelled by Swift's purchase of the Rhode Island estate High Watch, then-state governor Gina Raimondo proposed a luxury tax on second homes worth over $1 million in the state, referred to as the "Taylor Swift tax". It was withdrawn after wide criticism.[159][160]
On May 22, 2023, Texas governor Greg Abbott signed the "Save Our Swifties" bill into law, banning the use of bots to bulk-purchase tickets.[164][165] Similar bills were launched in New York and Washington.[163]
In June 2023, U.S. Congressmen Pascrell and Frank Pallone drafted the BOSS and SWIFT (Better Oversight of Stub Sales and Strengthening Well Informed and Fair Transactions for Audiences of Concert Ticketing) Act in the House of Representatives, mandating an overhaul of ticket sale and resale platforms.[162]
In February 2024, the EU drafted a bill criminalizing the sharing of "nude deepfakes" and revenge porn by mid-2027. Věra Jourová, a European Commission vice president, opined, "The latest disgusting way of humiliating women is by sharing intimate images generated by AI in a couple of minutes by anybody. Such pictures can do huge harm, not only to popstars but to every woman who would have to prove at work or at home that it was a deepfake."[169]
^Kennedy, Roseann; Côrtes, Gustavo (June 20, 2023). "Deputada propõe 'Lei Taylor Swift' em resposta à ação de cambistas" [Congresswoman proposes 'Taylor Swift Bill' in response to scalper action]. O Estado de S. Paulo (in Brazilian Portuguese). Archived from the original on June 21, 2023. Retrieved June 20, 2023.