"Pop Club" was a hugely popular radio programme on the BBC World Service in the late 1960s. Presented by the radio broadcaster Tommy Vance dubbed "TV on the radio", each instalment of the programme started with a song from Cliff Richard. Listeners would apply to become members of Pop Cub and would receive a membership card, special badges and gifts. Every week Vance read listeners' letters and played requests with one being chosen as the "letter of the week".