Ross Honeywill is an Australian social scientist.[1] His books have been published in the US, China, Australia and New Zealand.[2]
An Adjunct Associate Professor in business and economics,[1] Honeywill is Chairman of the Social Intelligence Lab,[3] based in Melbourne Australia. He has a PhD from the University of Tasmania.[1]
He developed the NEO typology - a population classification revealing a measure of high-value consumption - for North America, Australia and Asia.[4]
He lives in Melbourne, Australia with conceptual artist and writer, Greer Honeywill.[4]
In 1997 professional services firm KPMG bought his Values Bank Research Centre and renamed it the Centre for Consumer Behaviour and appointed Honeywill director. Prior to KPMG Honeywill was a research director and management consultant.[5] Before that, he worked as a retail manager and in arts administration.
Honeywill is the author of and contributor to business and social science books, as well as author of a number of mainstream books, including NEO Power, Lamarck's Evolution and Wasted. Lamarck's Evolution was launched by Nobel Laureate Professor Peter Doherty and John Long at the 2008 Melbourne Writers Festival.[6] In 2011, Wasted was shortlisted in Australia for the Ned Kelly Award for true crime writing and is under development as a motion picture. The business/management book, One Hundred Thirteen Million Markets of One, is published in North America.
