Shift
TypeInternet streaming
Country
United States
OwnerNBCUniversal
MSNBC
Launch date
July 13, 2014 (2014-07-13)
Dissolved2015 (2015)
Former names
msnbc2
Official website
Official website

Shift (stylized as shift by msnbc, formerly msnbc2) was an online live-streaming video network run by MSNBC. It was launched in July 2014 to provide a platform for original video series which diverge from the MSNBC television network's political focus.

History

In July 2014, MSNBC.com launched msnbc2, a brand for several web-only series hosted by MSNBC personalities,[1] in December 2014, msnbc2 was renamed shift by msnbc, with a daily live stream and programming schedule which was less focused on politics and is more tailored to a younger audience.[2] The channel was later shut down.

Programming

Programs

See also

References

  1. ^ "Krystal Clear on Iraq & Clinton". MSNBC. Retrieved 6 July 2015.
  2. ^ Stephen Battaglio (December 16, 2014). "MSNBC targets young viewers with streaming video service Shift". Los Angeles Times.