Sizzlean was a cured meat product manufactured throughout the 1970s and 1980s and marketed as a healthier alternative to bacon. Swift & Co. originally produced the product and rolled it out to major United States markets in 1977.[1][2][3] In 1990, ConAgra Foods acquired Swift from Beatrice Foods and continued to market the product until about 2005.
Sizzlean was the subject of a series of commercials featuring the tagline: “Move over, bacon, there’s something leaner!” or “Move over, bacon, now there’s something meatier!”[4]
Although the product contained less fat than bacon, it was still 37% fat by weight, causing complaints that the "lean" name was not accurate.[5]