SourceFed
HeadquartersWoodland Hills, Los Angeles
Programming
Language(s)English
Ownership
OwnerDeFranco Creative and Business Inc.

SourceFed is a news website created by Philip DeFranco in January 2012 as part of YouTube's $100 million USD original channel initiative and is produced by James Haffner. SourceFed's channel includes numerous shows, the staple being their news coverage, originally named 20 Minutes or Less. The SourceFed team consists of hosts, editors, bloggers, and one producer.

History

Inception

Philip DeFranco, the creator of SourceFed

SourceFed was an idea Philip DeFranco had been considering as an evolution of his own YouTube channel. In an interview with Forbes, DeFranco stated that he originally wanted to turn his daily show into several daily segments. He added that there was confusion among his audience when this format was tested, convincing DeFranco that he would need to create a new series to not alienate his audience, but to grow it, as well.[1]

The SourceFed YouTube channel was created in April 2011,[2] and was originally based off a blog of the same name. The channel became defunct shortly afterwards. However, in late 2011, YouTube began its funding of original or premium content channels. DeFranco revealed that he acquired the funding to launch the channel by originally promising YouTube that the channel would be run as a "celebrity gossip channel", and that it would consist of a single show rather than multiple different shows. However, DeFranco negotiated for less funding, in return to have creative control over the channel's content.[3] The funding would be provided by YouTube, as the channel was part of YouTube's original content initiative.[4]

Due to DeFranco's position as a YouTube partner, the website offered him funding for an original channel.[4][5] The channel which he created, SourceFed was one of these channels.[6][7][8][9] The channel is produced by James Haffner.[10] The channel launched as an original channel on January 23, 2012.[11][12][13] DeFranco stated that he wants to create the next news network.[14][15]

Addition of content

Along with the staple show, SourceFed, five additional shows began airing within the first month of the channel's January 2012 launch: Curb Cash, One On One, DeFranco Inc.: Behind the Scenes, Comment Commentary and Bloopers. Curb Cash ended in March 2012. The New Movie Thing Show, a movie review series, and a movie club style series titled The SourceFed Movie Club, were launched in May 2012. Since then SourceFed has debuted new additions to the channel's lineup. As additional content was being introduced, the SourceFed crew expanded, which consists of seven hosts, several editors, and one producer.[16] The SourceFed channel has accumulated over 1.2 million subscribers and 488 million video views.[2]

On May 16, 2013, an addition branch of SourceFed, SourceFed Nerd, was announced.[17] The New Movie Thing Show, The SourceFed Movie Club, and #TableTalk were moved to the NERD channel. The spinoff channel hosted a live version of the #TableTalk series during the YouTube Comedy Week in 2013.[18] On September 19, 2013, the SourceFed Nerd channel reached 500,000 subscribers.[19]

Spinoff and acquisition by Revision3

On May 16, 2013, a spinoff show, SourceFed Nerd (stylized as SourceFedNERD!), was announced.[20] A teaser trailer was released, promising the debut of the channel on May 20.[21] The New Movie Thing Show, The SourceFed Movie Club, and #TableTalk were moved to the NERD channel. The spinoff channel hosted a live version of the #TableTalk series during the YouTube Comedy Week in 2013.[22] On September 19, 2013, the SourceFedNERD channel reached 500,000 subscribers.[23]

In June 2013 Philip DeFranco sold SourceFed along with the other channels under his DeFranco Creative portfolio to Revision3. DeFranco also became an exec of Revision3 and the Senior Vice President of Phil DeFranco Networks and Merchandise as a result of the move.[24] DeFranco's sxephil channel was already signed under the Revision3 network.[25]

Departure of Morgan and Turney

In April 2014, it was announced that Elliott Morgan and Meg Turney would both be leaving SourceFed by the end of the month.[26] DeFranco asked for the cooperation and support of SourceFed fans in relation to the announcements. DeFranco also gave information on the whereabouts of Ross Everett, stating he had been moved back as a writer, as he had not appeared in front of the camera as a host in an unusually long period.[27] Everett himself responded to Turney's and Morgan's departure announcements by comically tweeting "I'm leaving @SourceFred," a reference to a character on the series.[28] The announcements came after a month in which three new hosts, William Haynes, Reina Scully, and Matt Lieberman, were introduced. On April 11, 2014, Morgan appeared in his last video, the 115th episode of Comment Commentary.[29] On April 18, 2014, Turney appeared in her last video on the episode of Nerd Comment Commentary.[30] However, on April 13 and April 20, additional blooper footage featuring Morgan and Turney was uploaded.

Events

2012 Maxim Hot 100

On February 6 and April 3, 2012 SourceFed crashed the Maxim Hot 100 voting website.[31] The cause of the crashes were due to Bereta and Morgan telling their audience through 20 Minutes Or Less to vote for Lee Newton as a write-in candidate. Maxim later came out with an article noting that Newton has "list potential".[32] In May 2012, it was announced that Lee Newton placed 57th on the 2012 Maxim Hot 100 list.[33][34][35]

VidCon

Steve Zaragoza at VidCon 2012

In March 2012, Philip DeFranco announced that he would take the SourceFed crew to VidCon 2012.[36] The four hosts (Morgan, Newton, Bereta, and Zaragoza) of 20 Minutes or Less, along with DeFranco, had a Q&A panel and performed at VidCon 2012.[1][37]

In 2013, SourceFed was announced to be a sponsor of that year's VidCon as well as special guests of the event.[38][39] The couch featured on Comment Commentary was "eaten" by Sharkzilla, the mascot of Shark Week.[40] The previous year, DeFranco was the host of Shark Week.[41]

While at VidCon 2013, DeFranco gathered 554 people to play Ninja, a playground game, claiming the amount to be a world record.[42]

2012 Election Hub

SourceFed hosts Meg Turney and Elliott Morgan, along with Philip DeFranco, presented a series of videos as part of YouTube's "Election Hub" during the 2012 Democratic National Convention and the 2012 Republican National Convention. During the videos, Turney predicted that the DNC will not make a difference for young voters.[43] During the conventions, SourceFed uploaded videos explaining them.[44] #PDSLive 2012 Election Night Coverage, a live event hosted by SourceFed and DeFranco, was nominated for a Streamy Award for Best Live Event.[45]

Format and Production

SourceFed is a series where hosts Lee Newton, Elliott Morgan, and Joe Bereta, Steve Zaragoza, Trisha Hershberger, Meg Turney, Ross Everett, and William Haynes present news stories, covering a variety of topics. Episodes of the series are presented in a comedic daily newscast format.[46] Bereta is the head writer for SourceFed.[47] Morgan and Ross Everett are also writers for the series.[16][48] Due to only presenting five stories a day, stories covered on SourceFed "cross-pollinate", or are influenced by news stories on The Philip DeFranco Show.[49] George Watsky's music is commonly used throughout the series in the background.[50]

Hosts

Guest Hosts

SF News guest hosts/reporters:

Shows

In addition to daily news coverage, SourceFed produces several shows, these include:

Reception

From left to right: Morgan, Newton, Bereta

On May 26, 2012, the SourceFed YouTube channel reached the 100 million video view milestone.[60][61] From May to December 2012, Deadline Hollywood tracked the weekly views of all the original premium channels on YouTube. The channel was consistently one of the top original channels every week.[62][63] On August 1, 2012, SourceFed became the first of the YouTube original channels to reach 500,000 subscribers.[64] In celebration of the event, 20 Minutes or Less uploaded a special video onto SourceFed that featured clips of SourceFed's audience congratulating them and stating the reason that they subscribed to the channel.[10][65][66] SourceFed is one of the most popular YouTube original channels,[67] as the channel earns over 20 million monthly views and has a Slate Score of 736.[68] SourceFed was nominated for four awards at the 3rd Streamy Awards.[45] Due to its success, SourceFed was among the 30-40% of original channels to be renewed by YouTube in November 2012.[69] A spinoff channel hosted a live #TableTalk event during YouTube Comedy Week in 2013, which received over 41,000 streams.[70]

The Wall Street Journal noted that it was hard to figure out why the simplicity of the idea behind SourceFed has been able to receive mass appeal.[71] On July 14, 2013, the SourceFed channel reached one million subscribers.[16][72]

After winning the Streamy Audience Choice Award for Series of the Year, SourceFed was criticized. The Atlantic criticized an episode of The New Movie Thing Show, saying that "The audience pick for series of the year went to SourceFed, which consists of short clips of people explaining things in loud, fast voices," and "It's not even close to quality programming. Just something goofy to watch online."[58]

Awards and nominations

Awards and nominations for SourceFed
Year Award Show Category Result Recipient(s)
2013 3rd Streamy Awards Best News and Culture Series Nominated
Best Live Series Nominated (SourceFed: The Nation Decides 2012)
Best Live Event Nominated (SourceFed: #PDSLive 2012 Election Night Coverage)
Audience Choice for Series of the Year Won

Appearances in other media

SourceFed creator Philip DeFranco appeared alongside SF hosts Steve Zaragoza and Lee Newton in a Taco Bell advertisement. The ad unveiled the Cool Ranch® Doritos Locos Taco.[73]

References

  1. ^ a b Humphrey, Michael (July 27, 2012). "YouTube PrimeTime: Philip DeFranco's 'People First' Plan Has SourceFed Booming". Forbes. Retrieved August 1, 2012. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  2. ^ a b "SourceFed about". SourceFed. YouTube. Retrieved May 23, 2013.
  3. ^ "Table Talk: SourceFed UK, EVIL JOE, and Drugs!!". SourceFed. YouTube. May 22, 2013. Retrieved May 23, 2013.
  4. ^ a b O'Brien, Jon. "Produce like Philip DeFranco: 4 Tips for Developing a YouTube Channel". New Antics. Retrieved June 5, 2012. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  5. ^ "SOURCEFED: THE AWESOME NEW YOUTUBE CHANNEL". Wordpress. April 11, 2012. Retrieved June 5, 2012.
  6. ^ Dimick, Donald (August 31, 2012). "Other places for your TV fix". Trinitonian. Retrieved September 29, 2012.
  7. ^ Newton, Casey (February 6, 2012). "YouTube's Phil DeFranco building an empire". San Francisco Gate. Retrieved May 24, 2012.
  8. ^ "Philip DeFranco's latest YouTube venture is a hit". Daily Dot. January 30, 2012. Retrieved May 24, 2012.
  9. ^ Snow, Robert (March 8, 2012). "Is 'SourceFed' The Future of News?". Wordpress. Retrieved May 24, 2012. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  10. ^ a b Eördögh, Fruzsina (August 2, 2012). "YouTube Premium Channel SourceFed Racks Up 500,000 Subscribers". ReadWrite. Retrieved August 7, 2012. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  11. ^ Cohen, Joshua (January 26, 2012). "Is 'SourceFed' 'The Daily Show' for the YouTube Generation?". Tubefilter. Retrieved May 24, 2012.
  12. ^ Roettgers, Janko (May 25, 2012). "How Phil DeFranco plans to save YouTube". GigaOM. Retrieved June 5, 2012.
  13. ^ Walker, Rob (June 28, 2012). "On YouTube, Amateur Is the New Pro". New York Times. Retrieved July 25, 2012.
  14. ^ Oreskovic, Alexei (May 1, 2012). "YouTube covets TV gold with new channels". Reuters. Retrieved July 4, 2012.
  15. ^ Wei, William (May 24, 2012). "This YouTube Star Wants To Create The Next Big News Network". Business Insider. Retrieved May 24, 2012.
  16. ^ a b c "SourceFed Celebrates 1 Million Subscribers!". SourceFed. YouTube. July 14, 2013. Retrieved July 14, 2013. Cite error: The named reference "1million" was defined multiple times with different content (see the help page).
  17. ^ Cohen, Joshua (May 16, 2013). "SourceFed Launches Spinoff YouTube Channel, SourceFed Nerd". Tubefilter. Retrieved May 16, 2013. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  18. ^ Gutelle, Sam (May 22, 2013). "SourceFedNERD Will Do A Live #TableTalk Tonight From YouTube Space LA". Tubefilter. Retrieved May 24, 2013. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  19. ^ "SourceFedNERD Hits 500,000 Subscribers!". SourceFedNERD. YouTube. September 19, 2013. Retrieved September 28, 2013.
  20. ^ Joshua Cohen (May 16, 2013). "SourceFed Launches Spinoff YouTube Channel, SourceFed Nerd". Tubefilter. Retrieved May 16, 2013. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  21. ^ "NEW CHANNEL FROM SOURCEFED!!!!". SourceFedNERD. YouTube. May 16, 2013. Retrieved May 16, 2013.
  22. ^ Sam Gutelle (May 22, 2013). "SourceFedNERD Will Do A Live #TableTalk Tonight From YouTube Space LA". Tubefilter. Retrieved May 24, 2013. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  23. ^ "SourceFedNERD Hits 500,000 Subscribers!". SourceFedNERD. YouTube. September 19, 2013. Retrieved September 28, 2013.
  24. ^ Gutelle, Sam (May 30, 2013). "Revision3 Acquires Philip DeFranco's Assets, Adds DeFranco As Exec". Tubefilter. Retrieved June 11, 2013. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  25. ^ Wallenstein, Andrew (January 5, 2012). "Revision3 signs Philip DeFranco". Variety. Retrieved June 11, 2013. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  26. ^ Turney, Meg (April 3, 2014). Leaving SourceFed. Meg Turney. YouTube. Retrieved April 5, 2014.
  27. ^ a b c d Cohen, Joshua (April 3, 2014). "Elliott Morgan And Meg Turney Are Leaving SourceFed". Tubefilter. Retrieved April 5, 2014. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  28. ^ Everett, Ross (April 3, 2014). "I'm leaving @SourceFred Tweet". Twitter. Retrieved April 5, 2014. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  29. ^ Elliott Morgan's Last Video... It's Comment Commentary 115. SourceFed. YouTube. April 11, 2014. Retrieved April 12, 2014.
  30. ^ Say Good-bye to Meg on Nerd Comm Comm!. SourceFed. YouTube. April 18, 2014. Retrieved April 18, 2014.
  31. ^ "Sxephil DeFranco In The News Again". Bradshaw's Blog. February 7, 2012. Retrieved May 24, 2012.
  32. ^ a b "UPDATE: The Most Popular 'Hot 100' Write-Ins of 2012". Maxim. Retrieved May 24, 2012.
  33. ^ "2012 Maxim Hot 100". Maxim. Retrieved May 24, 2012. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  34. ^ "Maxim's 2012 Hot 100 in Under 100 Seconds". Maxim. Retrieved May 24, 2012. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  35. ^ Brazeau, Rodney (May 22, 2012). "Maxim Hot 100 Goes Geek". Geeks are Sexy. Retrieved January 9, 2014. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  36. ^ "It's been a dream of mine ever since SourceFed began to meet Lee Newton". PhillyD.tv. March 11, 2012. Retrieved September 29, 2012.
  37. ^ Miller, Liz Shannon (July 1, 2012). "VidCon 2012: love, respect and double rainbows". GigaOM. Retrieved July 25, 2012.
  38. ^ "VidCon 2013 Sponsors". VidCon. Retrieved July 18, 2013. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  39. ^ "VidCon 2013 Special Guests". VidCon. Retrieved July 18, 2013. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  40. ^ Cohen, Joshua (August 11, 2013). "An Interview With Sharkzilla AKA The Shark From Shark Week". Tubefilter. Retrieved September 2, 2013. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  41. ^ Shaprio, Evan (October 2, 2012). "We Have Watched 2,100 Years of 'Gangnam Style'". Huffington Post. Retrieved September 2, 2013. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  42. ^ "Largest Game Of Ninja". Record Setter. Retrieved January 11, 2014. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  43. ^ McManus, Doyle (September 4, 2012). "Can Obama energize youthful voters again?". Los Angeles Times. Retrieved September 29, 2012.
  44. ^ Eskridge, Sonya (September 4, 2012). "DNC starts in North Carolina". S2S Magazine. Retrieved September 29, 2012.
  45. ^ a b "3RD ANNUAL NOMINEES". Streamys. Retrieved January 20, 2013. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  46. ^ Barney, Chuck (April 17, 2013). "11 notable online programs". Mercury News. Retrieved April 21, 2013. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  47. ^ Peterson, Chris. "Bereta finding success in the City of Angels". Hungry Horse News. February 12, 2013. Retrieved March 4, 2013.
  48. ^ "Elliott Morgan Acting Resume" (PDF). Retrieved July 15, 2013.
  49. ^ a b "Joe Bereta (SourceFed) on YouTube News, DROPPING KNOWLEDGE". What's Trending?. YouTube. September 25, 2012. Retrieved May 24, 2013.
  50. ^ Medicinal Marijuana Officially Kosher!. SourceFed. YouTube. July 10, 2013. Retrieved July 11, 2013.
  51. ^ Lazar, Shira (September 25, 2012). "SourceFed's Joe Bereta on Engaging YouTube Journalism and Unbiased Reporting (VIDEO)". Huffington Post. Retrieved September 29, 2012.
  52. ^ a b Klima, Jeff (February 28, 2013). "SOURCEFED YOUTUBE PERSONALITIES". New Media Rockstars. Retrieved March 4, 2013. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  53. ^ Aune, Sean P. (January 10, 2014). "Interview With Trisha Hershberger at CES 2014". TechnoBuffalo. Retrieved January 11, 2014. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  54. ^ Hannah Hart Joins Comment Commentary 61!. SourceFed. YouTube. March 29, 2013. Retrieved April 7, 2014.
  55. ^ Robb Stark is a Gold Digger!. SourceFed. YouTube. January 20, 2014. Retrieved April 5, 2014.
  56. ^ Noah Star Douglas Booth on a Special #TableTalk!. SourceFed Nerd!. YouTube. March 31, 2014. Retrieved April 5, 2014.
  57. ^ Mourey, Jenna (March 12, 2012). "My Sexual Interview With Source Fed". JennaMarblesBlog. Retrieved August 1, 2012. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  58. ^ a b Greenfield, Rebecca (February 18, 2013). "The Least Webby Web TV Is Still Pretty Webby". The Atlantic Wire. The Atlantic. Retrieved March 4, 2013. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  59. ^ "The Final #TableTalk!". SourceFed. YouTube. May 16, 2012. Retrieved May 20, 2013.
  60. ^ "How Phil DeFranco plans to save YouTube". Tech Investor News. May 25, 2012. Retrieved May 28, 2012.
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  64. ^ Roettgers, Janko (August 2, 2012). "Next up for YouTube: Grooming new comedians". GigaOM. Retrieved August 18, 2012. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  65. ^ Manarino, Matthew (August 1, 2012). "YouTube's Philip DeFranco & SourceFed Cast Talk 500,000 Subscriber Milestone". NewMediaRockstars. Retrieved August 7, 2012.
  66. ^ Cohen, Joshua (August 1, 2012). "Phil DeFranco's 'SourceFed' Celebrates 500,000 YouTube Subscribers". Tubefilter. Retrieved August 7, 2012.
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  68. ^ "OpenSlate Releases Quantitative Ratings For More Than Ten Thousand Online Video Channels SlateScore™ Defines the Value of Video Content to Advertisers". Sacramento Bee. July 31, 2012. Retrieved August 1, 2012. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  69. ^ Roettgers, Janko (May 11, 2013). "Pay to play: Can YouTube succeed with its paid channel subscriptions?". GigaOM. Yahoo! Finance. Retrieved January 11, 2014. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  70. ^ Gutelle, Sam (May 23, 2013). "SourceFed Live Stream's Numbers And Engagement Were Very Good". Tubefilter. Retrieved May 24, 2013. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  71. ^ "From Cars to Cartoons: The Real Hits of YouTube". The Wall Street Journal. October 12, 2012. Retrieved October 26, 2012.
  72. ^ Klima, Jeff (July 15, 2013). "Long Live Awesomeness: SourceFed Reaches 1 Million Subscriber Mark". New Media Rockstars. Retrieved July 28, 2013. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)
  73. ^ Manarino, Mattew (March 7, 2013). "Philip DeFranco and Taco Bell Bring Us a New Era of Celebrity-Driven Advertising". New Media Rockstars. Retrieved March 10, 2013. ((cite web)): Italic or bold markup not allowed in: |publisher= (help)

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