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Decathlon store in Amritsar, India.

A sporting goods retailer or sporting goods store is a retail business selling sporting and recreational goods, including sportswear, sporting equipment and related general merchandise.[1][2]

History

Decathlon, the world's largest sporting good retail chain,[3][4] opened its first store in Lille, France, in 1976.[5] It now has about 1700 stores in 60 countries and territories.[6]

The sector contracted globally in 2007 and 2008, due to the loss of disposable income during the Global Financial Crisis.[2]

The sector contacted again in 2020, outside China, due to restrictions on outdoor and team sports during the COVID-19 pandemic. Many brands, retailers, and manufacturers failed to return a profit, and many households reduced physical activity due to reduced disposable income. However, demand for sportwear and indoor fitness equipment remained high.[2] The sector experienced significant growth in the immediate aftermath of the pandemic.[7]

In 2021, McKinsey & Company identified a shift away from conventional bricks and mortar retail to online shops requiring more agile supply chains and experiential retail offering unique experiences.[2] In the United States, Dick's Sporting Goods began trialling concept stores with specialties, or in-store experiences like golf putting green, wellness experts, yoga classes, rock climbing, batting cages, and equipment repair services.[8][9]

In the same report, McKinsey & Company also identified a strong market for sportswear, which was becoming both more lucrative and more competitive. This was partly due to the blurring of lines between active wear and casual wear.[2]

Also in 2021, Mintel has identified three potential growth areas: women's sporting goods; men's sportswear; and the marketing of premium brands, particularly to parents.[7]

In 2022, research in the United States found consumers were planning to spend less at sporting goods retailers due to rising costs of living and other prices.[10]

By market

Australia

Prominent Sporting goods retailers in the Australia include 99 Bikes, Anaconda, Boating Camping and Fishing, Kathmandu, Macpac, Mountain Designs Rebel and Snowys Outdoors.

China

In China, the sector expanded at an average rate of 16.5% a year from 2015 to 2019. The sector continued to grow in the Chinese market during the COVID-19 pandemic, due to increased physical activity by the country's growing middle class.[2]

United States

In the United States, Walmart and Dick's Sporting Goods are the largest sporting goods retailers. Walmart recorded $9.8 billion in sporting goods revenue in 2015; Dick's recorded $6.9 billion in revenue.[11]

References

  1. ^ "Sporting Good Stores definition". lawinsider.com. Law Insider Inc.
  2. ^ a b c d e f "Sporting goods 2021: The next normal for an industry in flux". mckinsey.com. McKinsey & Company. 25 January 2021.
  3. ^ "Decathlon, known as 'the Aldi of activewear', will open first Aussie store in Sydney tomorrow". news.com.au. 4 December 2017.
  4. ^ "Largest Sporting Goods Retailer, Decathlon Boosts Ground-Level Distribution Visibility with LogiNext". Business Wire. 28 September 2017.
  5. ^ "Sporting Goods Retailer 'Decathlon' Launches Rapid Cross-Canada Superstore Expansion [Feature]". Retail Insider. 28 August 2019.
  6. ^ "Declaration of Extra Financial Performance". Decathlon Group. Retrieved 24 January 2022.
  7. ^ a b "US Sporting Goods Retail Market Report 2021". mintel.com. Mintel.
  8. ^ Salpini, Cara (19 July 2021). "Dick's is testing 5 store concepts. Here's why". Retail Dive. Industry Dive.
  9. ^ Evans, MIchelle (7 April 2022). "How IKEA, DICK'S Sporting Goods And Adidas Are Rethinking The Store". Forbes.
  10. ^ Danziger, Pamela N (13 April 2022). "Shoppers Are Reeling From Rising Prices. Retailers Must Prepare For A Reset". Forbes.
  11. ^ "Revenue of the largest sporting goods, footwear and apparel retailers in the U.S. in 2015 (in billion U.S. dollars)". statista.com. Statista.

See also

Category