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Supa Dupa Fly is the 1997 debut hip hop/R&B album by Missy Elliott. It is entirely produced by her associate Timbaland and features the hit singles, "The Rain (Supa Dupa Fly)", "Sock It 2 Me," "Hit Em Wit Da Hee," and "Beep Me 911." Other guest appearances on the album include Busta Rhymes, Ginuwine, Space Nine, Nicole, Lil' Kim, 702, Aaliyah, Timbaland & and Magoo. The album was given positive feedback from music critics.
Elliott's album debuted at number 3 on the Billboard 200. The album was only released in the U.S., and failed to enter any international chart. Nevertheless, it gained a Platinum certification by the RIAA with sales of 1.3 million. The album went on to sell 2 million in 1998.
The album received strong favorable reviews and heavy praise on revolutionizing the genre of Hip Hop/R&B.
In his book Fear of Music the critic Garry Mulholland wrote: " The 'Dirty' South was transforming black American music, by virtue of being able to avoid the whole east vs. west, playas vs. gangstas mess. Missy was everything the hip hop doctor ordered; a woman who could flip between aggression and romance, sex and nonsense, materialism and imagination, without batting one outrageously spidery eyelash. Tim 'Timbaland' Mosley, eschewing samples for a bump 'n' grind electronica, strongly influenced by the digital rhythms of dancehall reggae, but rounder, fuller, fatter...was the perfect foil..[in]..the warm folds of this sound..Missy sang and rapped equally well. The bling bling era was well under way and Supa Dupa Fly is a key prophecy of the dominant 21st century black pop..Timbaland raised the production bar, brought back creativity to urban hit making." [1]