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This article, Tapad, has recently been created via the Articles for creation process. Please check to see if the reviewer has accidentally left this template after accepting the draft and take appropriate action as necessary. Reviewer tools: Inform author
This article, Tapad, has recently been created via the Articles for creation process. Please check to see if the reviewer has accidentally left this template after accepting the draft and take appropriate action as necessary. Reviewer tools: Inform author
This article, Tapad, has recently been created via the Articles for creation process. Please check to see if the reviewer has accidentally left this template after accepting the draft and take appropriate action as necessary. Reviewer tools: Inform author
This article, Tapad, has recently been created via the Articles for creation process. Please check to see if the reviewer has accidentally left this template after accepting the draft and take appropriate action as necessary. Reviewer tools: Inform author
Tapad
Company typePrivate
IndustryDigital marketing and advertising
Founded2010
FounderAre Traasdahl (Founder & CEO) Dag Liodden (Co-Founder & CTO)
Headquarters
New York, NY
Websitewww.tapad.com

Tapad Inc., is a unified, cross-device marketing technology firm. The company's technology allows content, such as advertising, to be sent to in a unified way to consumers across their multiple devices including smartphones, tablets, home computers, gaming consoles and smart TVs. Tapad is backed by major venture firms and services Fortune 500 brands from multiple industries including, travel, insurance, finance and retail.[1] Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Miami and San Francisco.

History

Tapad was founded in 2010 by Are Traasdahl, an entrepreneur with more than 15 years of experience in mobile and digital content. He is a frequent contributor on mobile advertising technology for outlets such as CNBC and Bloomberg News, and he has been featured in Forbes, the Wall Street Journal, Ad Age and other news outlets.[2][3][4][5][6] Traasdahl also currently holds several board positions and heads Spring Capital, an investment holding company. Prior to Tapad, he founded Thumbplay, a mobile entertainment service. Thumbplay grew to more than $100 million in revenues in less than 3 years before he exited the company (the company, later acquired by Clear Channel, is now called iHeartRadio)..[7] Traasdahl was previously a senior executive with Telenor Group, an international provider of telecom, data and media communications services.

Today, Tapad works with 140 Fortune 500 brands and currently serves 2 billion ads each month across 18,000 online and mobile publishers. They saw $1.2 Million in sales in 2011, $8.2 Million in 2012 and are currently on track to profit $25 Million in 2013.[8] Sources close to the company have pegged the valuation at $140 Million.[9]

Technology

Tapad provides technology that serves ads to targeted consumers using an algorithm that crunches large amounts of data to deliver a high probability that devices are related, helping give advertisers a fuller understanding of their desired consumer.

Privacy

Tapad’s technology provides notice and a first-to-market opt-out, ensures data security, never targets children and does not access Personally Identifiable Information (PII).[10] [11] Tapad also partners with both Evidon and TRUSTe. Recent integrations now allow for an in-app opt-out on mobile devices.[12][13]

Investors

Tapad’s investors include:[14]

Awards and Recognition

In 2011, Tapad was named one of Advertising Age’s 10 Startups to Watch.[15] In 2013, Tapad was selected by AlwaysOn as an OnMedia Top 100 Winner.[16] Are Traasdahl was also recently named one of Business Insider's "Most Important People in Mobile Advertising: 2013."[17]

References

  1. ^ Schonfeld, Erick. "Tapad Brings Ad Retargeting To Mobile, And $1.8 Million From Powerhouse Investors". TechCrunch.
  2. ^ "The Disruptors:Reaching Customers Anywhere [VIDEO]". CNBC.
  3. ^ "Tracking Consumers Across Devices [VIDEO]". Bloomberg TV.
  4. ^ Ante, Spencer. "Online Ads Can Now Follow You Home".
  5. ^ Del Rey, Jason. "10 Startups to Watch: Tapad". AdAge.
  6. ^ Colao, J.J. "Ads That Follow You Home: Has Tapad Cracked The Code Of Cross-Device Advertising?". Forbes.
  7. ^ Ehrlich, Brenna. "Clear Channel Radio Acquires Thumbplay's Cloud-Based Music Business". Mashable. Retrieved June 6, 2013.
  8. ^ Colao, J.J. "Ads That Follow You Home: Has Tapad Cracked The Code Of Cross-Device Advertising?". Forbes. Retrieved 30 May 2013.
  9. ^ Kafka, Peter. "Mobile Ad Targeter Tapad Raises $6.5 Million, Valued at $140 Million". AllThingsD. Retrieved March 21, 2013.
  10. ^ "Privacy". Retrieved 30 May 2013.
  11. ^ "It's Time for the Mobile-Ad Industry to Start Taking Privacy Seriously". Ad Age.
  12. ^ "Evidon and Tapad Partner to Further Protect Consumer Privacy in Mobile Advertising Practices". BusinessWire. Retrieved June 6, 2013.
  13. ^ "Tapad and TRUSTe Forge Partnership". PRWeb. Retrieved 6 June 2013.
  14. ^ "Tapad - Investors". Retrieved 5 April 2013.
  15. ^ "10 Startups to Watch: Tapad". Retrieved 5 April 2013.
  16. ^ "Tapad Selected by AlwaysOn as an OnMedia Top 100 Winner". Retrieved 5 April 2013.
  17. ^ Edwards, Jim. "Meet The 29 Most Important People In Mobile Advertising". Business Insider.




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