Introduced5 May 2016 (root zone)
September 2016 (official availability)
TLD typegeneric top-level domain
RegistryGMO Registry, Inc.
Intended usee-commerce
Registered domains1,553,180 (1 January 2023)[1]
Registration restrictionsNone
DocumentsRegistry Agreement; Anti-abuse policy, other policies
Registry websitehttp://get.shop

.shop is a generic top-level domain (gTLD) launched in September 2016. Nine companies including Google, Amazon and Famous Four Media filed applications for .shop in the 2012 ICANN new gTLD application round. GMO Registry became the registry operator after prevailing in an ICANN public auction in January 2016.


The idea of a .shop generic top-level domain was around since at least 1999, when an attempt to register it with IAHC was made.[2] Its proposed usage is similar to current endeavors: to provide a dedicated space for ecommerce on the Internet. In 2000, Commercial Connect, LLC requested to operate a .shop registry from ICANN.[3]

Commercial Connect's application from 2000 was well-received, but other domains were prioritized.[4][5] Japan's GMO Registry also expressed interest in the top level domain name space in late 2009,[6][7] though Commercial Connect was the most vested candidate that had taken prior steps towards attaining delegation.[4] In 2011, Commercial Connect was reported to have the support of ecommerce companies, with its completed application awaiting final approval as of June 2010.[4][8] To further this support, Richard E. Last of the National Retail Federation and shop.org joined the board in late 2011.[9][10]

When the next application process was opened in early 2012, Commercial Connect founder Jeffrey Smith described his .shop as a "hybrid between general public and specific use" designed to make a "more secure, stable, and intuitive" Internet.[5] He sees the domain as a way to easily indicate sites that use online sales, with the application supported by a community defined by entities that use credit card transactions to sell products.[11]

In May 2012, nine applicants including Google, Amazon and Famous Four Media applied to ICANN to operate the .shop registry. Commercial Connect was the only applicant who also applied for the .shop string in ICANN's year 2000 new-TLD round.[3][12] Applications were also received for the extensions .shopping, .store, .buy, and names with similar meanings in non-Latin languages, and ICANN indicated that they would not create extensions that will confuse users.[11] This so-called "string similarity" is an unresolved issue in the new gTLD process,[13] and is to complement dispute resolution.[14][15]

In January 2016, GMO Registry of Japan prevailed with a winning bid of US$41.5 million.[citation needed]


  1. ^ nTLD stats. greenSec GmbH.
  2. ^ "(historical) gTLD MoU". Archived from the original on June 13, 2008. Retrieved 15 October 2014.
  3. ^ a b "TLD Application for .mall, .shop, and .svc". Archive.icann.org. Retrieved 2013-08-20.
  4. ^ a b c Yankeelov, Dawn (2011-03-10). "New gTLDs expected by year end, including .shop". TechRepublic. Retrieved 2013-08-20.
  5. ^ a b Yankeelov, Dawn (2012-01-23). "What will a new gTLD do for retail IT?". TechRepublic. Retrieved 2013-08-20.
  6. ^ FairWinds Partners (2011-12-12). "Stacking the .SHOP Deck | gTLD Strategy | A FairWinds blog". gTLD Strategy. Retrieved 2013-08-20.[permanent dead link]
  7. ^ "Tech entrepreneur hopes to own rights to '.shop' Internet domain - Louisville - Business First". Bizjournals.com. 2011-03-11. Retrieved 2013-08-20.
  8. ^ "After Nearly a Decade of Waiting, ICANN Looks to Award .shop Top Level Domain- Commercial Connect LLC Anticipates Delegation in June". Prweb.com. Retrieved 2013-08-20.
  9. ^ "Technology Newsmakers - A Shop.org and J.C. Penney vet joins the .Shop domain team". Internet Retailer. Retrieved 2013-08-20.
  10. ^ "Shop.org Chairman Emeritus Champions ".shop" | News | Apparel Magazine(AM)". Apparel.edgl.com. Retrieved 2013-08-20.
  11. ^ a b "Interview: .SHOP, the new e-commerce extension". Keepalert.com. Retrieved 2013-08-20.
  12. ^ ".shop". ICANNWiki. Retrieved 2013-08-20.
  13. ^ Berkens, Michael (2013-01-30). "Shop Applicant Tells ICANN On String Similarity There are Only 56 Unique Generic Strings". TheDomains.com. Retrieved 2013-08-20.
  14. ^ "gTLD Applicant Guidebook Version 2012-06-04" (PDF). ICANN. Retrieved 2013-08-20.
  15. ^ Tiffany (2013-02-12). "String Similarity and the New gTLDs – Does ICANN Have Too Many Similar Extensions in the Running? | Name.com Blog: domain names, the internet, and other beer fueled shenanigans". Name.com. Retrieved 2013-08-20.