The 1978 Kansas Jayhawks football team represented the University of Kansas in the Big Eight Conference during the 1978 NCAA Division I-A football season. In their fourth and final season under head coach Bud Moore, the Jayhawks compiled a 1–10 record (0–7 against conference opponents), finished in last place in the conference, and were outscored by opponents by a combined total of 346 to 172.^[1] They played their home games at Memorial Stadium in Lawrence, Kansas.

Schedule

Date	Opponent	Site	Result	Attendance
September 9	No. 16 Texas A&M*	Memorial Stadium Lawrence, KS	L 10–37	30,698
September 16	at No. 18 Washington*	Husky Stadium Seattle, WA	L 2–31	49,450–49,624
September 23	No. 8 UCLA*	Memorial Stadium Lawrence, KS	W 28–24	35,362–43,120
September 30	Miami (FL)*	Memorial Stadium Lawrence, KS	L 6–38	36,372–47,420
October 7	at No. 13 Colorado	Folsom Field Boulder, CO	L 7–17	46,345–50,232
October 14	No. 1 Oklahoma	Memorial Stadium Lawrence, KS	L 16–17	40,450–44,450
October 21	at Oklahoma State	Lewis Field Stillwater, OK	L 7–21	35,336
October 28	Iowa State	Memorial Stadium Lawrence, KS	L 7–13	32,768
November 4	No. 4 Nebraska	Memorial Stadium Lawrence, KS (rivalry)	L 21–63	50,463
November 11	at Missouri	Faurot Field Columbia, MO (Border War)	L 0–48	64,453
November 18	at Kansas State	KSU Stadium Manhattan, KS (Sunflower Showdown)	L 20–36	42,814
*Non-conference game Homecoming Rankings from AP Poll released prior to the game

^[1]