|Turnout||43.6% (voting eligible)|
County and independent city results
Robb: 40-50% 50–60% 60–70% 70–80% 80–90%
North: 40–50% 50–60% 60–70%
|Elections in Virginia|
The 1994 United States Senate election in Virginia was held November 8, 1994. Incumbent Democratic U.S. Senator Chuck Robb won re-election to a second term.
|Democratic||Chuck Robb (incumbent)||543||49.86%|
|Democratic||Douglas Wilder (draft effort)||189||17.36%|
There was an attempt to draft Governor Doug Wilder to run against Robb, but he chose to run as an independent candidate.
|Democratic||Chuck Robb (incumbent)||154,561||57.90%|
North won a majority of the vote at the convention. He was not opposed in the primary.
Oliver North was a very controversial figure as he was involved in the Iran-Contra Affair, a scandal during Ronald Reagan's presidency. Marshall Coleman attempted to seize the middle ground between Robb and North. Republican Senator John Warner of Virginia endorsed Marshall Coleman. On the eve of the election, former first lady Nancy Reagan told a reporter that North had lied to her husband when discussing Iran-Contra with the former president, effectively eviscerating him. North's candidacy was documented in the 1996 film A Perfect Candidate.
In his failed bid to unseat Robb, North raised $20.3 million in a single year through nationwide direct mail solicitations, telemarketing, fundraising events, and contributions from major donors. About $16 million of that amount was from direct mail alone. This was the biggest accumulation of direct mail funds for a statewide campaign to that date, and it made North the top direct mail political fundraiser in the country in 1994.
Douglas Wilder, the first black governor of Virginia, who served from 1990 to 1994, originally entered the Senate race as an independent before dropping out.
|Mason-Dixon||November 1–2, 1994||37%||36%||17%|
|Richmond Times-Dispatch||October 31 – November 3, 1994||39%||31%||12%|
|Roanoke College||October 27–30, 1994||39%||35%||14%|
|Mason-Dixon||October 15–17, 1994||33%||37%||16%|
|Mason-Dixon||September 22–24, 1994||33%||35%||18%|
|Mason-Dixon||September 8–11, 1994||33%||28%||15%||12%|
|Virginia Commonwealth University||July 7–15, 1994||29%||29%||11%||16%|
|Democratic||Chuck Robb (Incumbent)||938,376||45.61%||-25.64%|
|Independent||J. Marshall Coleman||235,324||11.44%|
|Independent||L. Douglas Wilder (withdrew)||113||0.01%|