The 1997 season saw the new addition of the Denver Broncos' newest wordmark and logo. Their new logo featured a newer, dynamic Bronco, which has been the teams logo since the 1997 season. The new default team colors unveiled prior to the 1997 season were navy blue jerseys with orange and white pants with orange. This would continue until 2012, when they assigned the all navy blue uniforms as the "Main alternate" slot, making the primary uniforms have orange tops, white bottoms and orange/white shoes.
They made the playoffs as a wildcard and advanced against the Jaguars and Chiefs and defeated the Steelers in the 1997 AFC Championship Game. They then won Super Bowl XXXII against the Packers 31–24, only the second team since the NFL/AFL merger in 1970 to ever win a Super Bowl as a wildcard, and the first AFC team to win the title since the Los Angeles Raiders in Super Bowl XVIII following the 1983 season. The win was a big morale boost to Denver and the Broncos, who had suffered through four previous Super Bowl losses, and especially Elway, who had led three of those defeats.
The 1997 Broncos were tenth in the league in total passing yards with 3704 and fourth in the league in total rushing yards with 2378. They finished with 6082 total yards, first in the NFL. They were fourth in total yards given up with 4969. They were also first in total points scored with 472. They were seventh in total points allowed with 287.
The team's 12–4 record is their fifth-best 16-game season in franchise history.
TV announcers (ABC): Al Michaels, Frank Gifford, and Dan Dierdorf
In the 1997 AFC Wildcard Playoff weekend, the Broncos were paired against the Jacksonville Jaguars. The Broncos viewed this game as a chance to avenge the previous season's Divisional Playoff loss of 30–27 to the Jaguars, an early exit in a year the Broncos were favored to win the Super Bowl. Ultimately, 21 unanswered 4th quarter points saw the Broncos seize the win and a playoff berth against the Division Champion Kansas City Chiefs.