1998 MTV Video Music Awards
DateThursday, September 10, 1998
LocationUniversal Amphitheatre
CountryUnited States
Hosted byBen Stiller
Most awardsMadonna (6)
Most nominationsMadonna (9)
Websitehttp://www.mtv.com/vma/1998/
Television/radio coverage
NetworkMTV

The 1998 MTV Video Music Awards aired live on September 10, 1998, honoring the best music videos from June 17, 1997, to June 12, 1998. The show was hosted by Ben Stiller at Gibson Amphitheatre in Los Angeles.

Madonna was the most successful winner and nominee of the night, winning six awards out of a total nine nominations: five (out of eight) for "Ray of Light", including Video of the Year and Best Female Video, and one for "Frozen" (its only nomination). Other than Madonna, only Will Smith and The Prodigy won multiple awards that night, winning two apiece.

With regard to nominations, the two biggest nominees aside from Madonna were alt-rock band Garbage and rapper Will Smith. Smith split his nominations between two videos: "Gettin' Jiggy wit It" (five) and "Just the Two of Us" (one), each of which earned a Moonman. In contrast, Garbage received all eight nominations for "Push It" but went home completely empty-handed at the end of the night.

The mesh dress that actress Rose McGowan wore to the award show was the subject of much media attention following the awards. The dress went on to become one of the most iconic and controversial outfits in the history of the VMA's.[1][2]

Promotion

In the weeks before the awards ceremony, MTV "hacked" its own website intentionally and graffitied the words "JF Was Here" across the page,[3] at the same time that the British hacker JF was under investigation by Scotland Yard for the milw0rm hacktivist attacks.[4] Hundreds of pages hosted on MTV.com sported the new JF logo, including one page that read, "JF was here, greets to milw0rm".[5] MTV later confirmed that the alleged JF "hack" was a publicity stunt to promote the appearance of a commentator named Johnny Fame at their upcoming awards show.[4] Many were puzzled by the apparent hack committed by JF since the hacker was "known for relatively high ethical standards."[4]

Nominations

Winners are in bold text.

Video of the Year

Madonna – "Ray of Light"

Best Male Video

Will Smith – "Just the Two of Us"

Best Female Video

Madonna – "Ray of Light"

Best Group Video

Backstreet Boys – "Everybody (Backstreet's Back)"

Best New Artist in a Video

Natalie Imbruglia – "Torn"

Best Rock Video

Aerosmith – "Pink"

Best R&B Video

Wyclef Jean – "Gone Till November"

Best Rap Video

Will Smith – "Gettin' Jiggy wit It"

Best Dance Video

The Prodigy – "Smack My Bitch Up"

Best Alternative Video

Green Day – "Good Riddance (Time of Your Life)"

Best Video from a Film

Aerosmith – "I Don't Want to Miss a Thing" (from Armageddon)

Breakthrough Video

The Prodigy – "Smack My Bitch Up"

Best Direction in a Video

Madonna – "Ray of Light" (Director: Jonas Åkerlund)

Best Choreography in a Video

Madonna – "Ray of Light" (Choreographers: Madonna and Jonas Åkerlund)

Best Special Effects in a Video

Madonna – "Frozen" (Special Effects: Steve Murgatroyd, Dan Williams, Steve Hiam, and Anthony Walsham)

Best Art Direction in a Video

Björk – "Bachelorette" (Art Director: Samantha Gore)

Best Editing in a Video

Madonna – "Ray of Light" (Editor: Jonas Åkerlund)

Best Cinematography in a Video

Fiona Apple – "Criminal" (Director of Photography: Harris Savides)

Viewer's Choice

Puff Daddy and the Family (featuring The LOX, Lil' Kim, The Notorious B.I.G. and Fuzzbubble – "It's All About the Benjamins (rock remix)"

International Viewer's Choice Awards

MTV Asia

Chrisye – "Kala Cinta Menggoda"

MTV Australia

Kylie Minogue – "Did It Again"[6]

MTV Brasil

Racionais MC's – "Diário de um Detento"

MTV India

Lata Mangeshkar and Udit Narayan – "Dil To Pagal Hai"

MTV Japan

hide with Spread Beaver – "Pink Spider"

MTV Latin America (North)

Molotov – "Gimme Tha Power"

MTV Latin America (South)

Molotov – "Gimme Tha Power"

MTV Mandarin

Coco Lee – "Di Da Di"

Michael Jackson Video Vanguard Award

Beastie Boys

Performances

Pre-show

Main show

Presenters

Pre-show

Main show

See also

References

  1. ^ Hills, Megan C. (June 27, 2019). "Rose McGowan explains why her 'naked dress' defied Harvey Weinstein". Evening Standard. Retrieved July 27, 2020.
  2. ^ Heron-Langton, Jessica (January 28, 2020). "10 times celebrities ripped up the red carpet rule book". Dazed. Retrieved July 27, 2020.
  3. ^ "MTV "hack" backfires". CNet. September 9, 1998.
  4. ^ a b c "MTV Cries 'Hacked!'". Wired. September 9, 1998. Archived from the original on July 22, 2009. Retrieved July 10, 2009.
  5. ^ "AntiOnline's Editorial Coverage Of The MTV Site "Hack" ?". AntiOnline. September 1998. Archived from the original on December 5, 1998.
  6. ^ MTV - Logo Competition
  7. ^ UOL - O melhor conteúdo Archived March 31, 2012, at the Wayback Machine
  8. ^ "Archived copy". Archived from the original on February 18, 2009. Retrieved July 25, 2007.CS1 maint: archived copy as title (link)