The 2010 J. League Cup, more widely known as the 2010 Nabisco Cup, was the 35th edition of the most prestigious Japanese soccer league cup tournament and the 18th edition under the current J. League Cup format. It began on 31 March 2010 with the first matches of the group stage and ended on 3 November 2010 with the Final at National Olympic Stadium, Tokyo.
Teams from the J1 took part in the tournament. Kashima Antlers, Kawasaki Frontale, Sanfrecce Hiroshima and Gamba Osaka were given a bye to the quarter-final due to the qualification for the AFC Champions League group stage. The remaining 14 teams started from the group stage, where they were divided into two groups of seven. The group winners and the runners-up of each group qualified for the quarter-final along with the four teams which qualified for the AFC Champions League.
The competition was won by Júbilo Iwata, who defeated Sanfrecce Hiroshima 5–3 after extra time. They qualified for the 2011 Suruga Bank Championship.
All times are Japan Standard Time (UTC+9)
|Júbilo Iwata (a.e.t.)|
|Sanfrecce Hiroshima (a)||0||2||2|
|Shimizu S-Pulse (a)||1||0||1|
|Kashima Antlers||2 – 1||Kawasaki Frontale|
|Júbilo Iwata||2 – 1||Vegalta Sendai|
|Sanfrecce Hiroshima||0 – 1||Gamba Osaka|
|F.C. Tokyo||1 – 1||Shimizu S-Pulse|
|Morishige 79'||Okazaki 68'|
|Kawasaki Frontale||3 – 1||Kashima Antlers|
Vitor Junior 88'
Kawasaki Frontale won 4-3 on aggregate.
|Vegalta Sendai||0 – 0||Júbilo Iwata|
Júbilo Iwata won 2-1 on aggregate.
|Gamba Osaka||1 – 2||Sanfrecce Hiroshima|
|Dodo 82'||Sato 26'
Sanfrecce Hiroshima won by away goals rule (2-2 on aggregate).
|Shimizu S-Pulse||0 – 0||F.C. Tokyo|
Shimizu S-Pulse won by away goals rule (1-1 on aggregate).
|Júbilo Iwata||0 – 1||Kawasaki Frontale|
|Sanfrecce Hiroshima||2 – 1||Shimizu S-Pulse|
|Kawasaki Frontale||1 – 3||Júbilo Iwata|
|Juninho 38'||Oi 35'
Júbilo Iwata won 3-2 on aggregate.
|Shimizu S-Pulse||1 – 1||Sanfrecce Hiroshima|
|Ono 87'||Yamagishi 64'|
Sanfrecce Hiroshima won 3-2 on aggregate.
|Júbilo Iwata||5 – 3 (a.e.t.)||Sanfrecce Hiroshima|
Maeda 89', 109'
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