300 Entertainment
Parent companyWarner Music Group
Founded2012 (2012)
Founder
Distributor(s)300 Elektra
GenreVarious
Country of originUnited States
LocationNew York City, New York
Official website300ent.com

Theory Entertainment LLC,[1] doing business as 300 Entertainment, is an American record label founded by Lyor Cohen, Kevin Liles, Todd Moscowitz, and Roger Gold.[2] The label's roster includes acts across multiple genres such as hip hop, rock, pop, electronic, alternative, and country. Current artists include Young Thug, Fetty Wap, YNW Melly, Megan Thee Stallion, No Savage, Rejjie Snow, Cheat Codes, Highly Suspect, Tee Grizzley, Famous Dex, Shy Glizzy, Cobi, Meg Mac, Dae Dae, The Hunna, Maggie Lindemann, Bailey Bryan, OMB Peezy, Ice Prince, $not, Des Rocs, Savage Gasp, TLE Cinco, and Mary J Blige. It is based in New York City. The label also acts as distributor for Young Thug's record label YSL Records, whose roster includes rappers Gunna and the late Lil Keed.

In 2021, Warner Music Group acquired 300 for $400 million.[3] In June 2022, 300 Entertainment was merged with Elektra Music Group to create the umbrella label 300 Elektra Entertainment (3EE), though both Elektra and 300 continued to maintain their separate identities as labels.[4][5]

Company history

Foundation

Cohen resigned as chairman and chief executive officer of Warner Music Group's recorded music operation to start 300 with Todd Moscowitz, ex-Warner Bros president, Kevin Liles, ex-EVP Warner Music, and Roger Gold, former SVP of the office of the chairman and CEO at Warner Music. Cohen, Liles, and Moscowitz had also worked together at Def Jam, which Cohen had run in the 1980s and 1990s.[6]

It was announced that singer Eric Bellinger had been signed to 300 Entertainment.[7] In April 2014, Atlantic Records A&R DJ Drama stated that Atlanta rapper Young Thug had been signed to 300 Entertainment,[8][9] In June 2014, it was revealed that Atlanta hip hop group Migos were also signed to the label.[10] In early 2014, Lyor Cohen quietly signed Conrad Sewell after Sewell had been passed on by most of the major labels. The day after signing with 300, the Australian singer received offers from virtually every label that had passed on him, for, in some cases, "well over $1 million."[11]

As of 2017, Fetty Wap's "Trap Queen" is the label's biggest single to date, going 10× platinum.[12] Its first pop hit was Cheat Codes' "No Promises" featuring Demi Lovato. Its first country pop[13] artist to be signed is Bailey Bryan.[14]

Exit of Cohen

In September 2016, Lyor Cohen announced his exit from 300.[15] Following this announcement, Kevin Liles assumed the role of CEO.[16] Liles would make appearances to follow in The Wall Street Journal and on MSNBC to discuss his role and the label.[17]

Partnerships

Funding

The company is backed by a wide range of investors, including Google, investment firm Columbus Nova, Israeli-American hedge fund billionaire Noam Gottesman's TOMS Capital, former Warner Music digital chief Alex Zubillaga, and Kemado Records' co-founder Andres Santo Domingo. The investment agreements were pulled together by media investment banker Aryeh Bourkoff and Ori Winitze of LionTree.[18]

Atlantic Records

Atlantic Records signed a distribution deal to distribute all of 300's content in November 2013.[citation needed]

+1 Records

In 2014, 300 announced that +1 Records had become an official partner label of the company.[19]

YSL Records

In November 2016, Young Thug started YSL (Young Stoner Life) Records as an imprint under 300 Entertainment.[20] Artists on the imprint include Gunna, Lil Keed, Strick, T-Shyne, Lil Duke, Karlae, Yak Gotti, Yung Kayo, HiDoraah, and Dolly White.[21]

Unauthorized Entertainment

In February 2017, the label's Senior Vice President of A&R, Selim Bouab, launched the label Unauthorized Entertainment under 300.[22]

Murder Inc. Records

In June 2017, it was announced that 300 Entertainment had partnered with Murder Inc. Records.[23]

Undercover Prodigy

In September 2017, Hopsin did an interview with HardKnocktv stating that he had signed with 300. His single "The Purge" was released through 300 Entertainment and Undercover Prodigy.[24] On November 24, 2017, Hopsin Released his album No Shame and debuted at 42 on the Billboard 200. Both Kevin Liles and Hopsin has referred to the deal as a partnership for 300 and Undercover Prodigy.

Producers

Some of 300 Entertainment signed producers include Chason Samuel, Metro Boomin, Young Thug, PinkPantheress, and others.

Artists

Artist Year signed Albums with 300
Shy Glizzy 2014 Law 3: Now or Never (2014)[25]
Young Jefe 2 (2016)[26]
The World is Yours (2017)[27]
Fully Loaded (2018)
Young Thug 2014 Barter 6 (2015)
I'm Up (2016)
Slime Season 3 (2016)
Jeffery (2016)
Beautiful Thugger Girls (2017)
So Much Fun (2019)
Slime & B (2020)
Punk (2021)
Business is Business (2023)
Fetty Wap[28] 2014 Fetty Wap (2015)
For My Fans (2018)
Bruce Wayne (2018)
Trap & B (2020)
The Butterfly Effect (2021)
Highly Suspect 2014 Mister Asylum (2015)
The Boy Who Died Wolf (2016)
MCID (2019)
Cobi[29] 2015 Songs from the Ashes PT. 1 (2017)
Songs from the Ashes PT. 2 (2018)
Meg Mac[30] 2015 Low Blows (2017)
Hope (2019)
TK Kravitz[31] 2015 2.0 (2018)
Maggie Lindemann 2016
The Hunna 2016 100 (2016)[32]
Lil Duke[33] 2016 Blue Devil 2 (2019)
Famous Dex 2016 Dex Meets Dexter (2018)
Dexter 2031 (EP) (2020)
Cheat Codes[34] 2016 Level 1 (EP) (2018)
Level 2 (EP) (2019)
(International distribution through Parlophone, since 2018 co-signed with Spinnin' Records, another Warner Music Group subsidiary.)
YNW Melly 2016 I Am You (mixtape) (2018)
We All Shine (mixtape) (2019)
Melly vs. Melvin (2019)
Just a Matter of Slime (2021)
Tee Grizzley 2017 Bloodas (2017)[35]
Activated (2018)
Scriptures (2019)
The Smartest (2020)
Built for Whatever (2021)
Bailey Bryan 2017 So Far (EP) (2017)[36]
Perspective (EP) (2019)
OMB Peezy[37] 2017 Humble Beginnings (EP) (2017)
Preacher to the Streets (2019)
Agnez Mo[38] 2018
Lil Keed[39] 2018 Keed Talk to 'Em (2018)
Long Live Mexico (2019)
Trapped on Cleveland 3 (2020)
NGeeYL 2018 Tales of YL (2018)
Hiatus (2019)
Live Ammo (2020)
Paris Shadows 2018 One Night in Paris (EP) (2018)[40]
Megan Thee Stallion[41] 2018 Tina Snow (2018)
Fever (2019)
Suga (2020)
Good News (2020)
Phony Ppl[42] 2018 mō’zā-ik.(2018)
Lukas James 2019
Nova Miller[43] 2019
TLE Cinco[citation needed] 2018 20Cinco (2019)
Self Conscious (2020)
Trapboy Freddy[44] 2019
Noah Cunane[45] 2019
Drax Project 2019 Drax Project (2019)
$NOT[46][47] 2019 Beautiful Havoc (2020)[48]
Ethereal (2022)[49]
Waterparks[50] 2020 Greatest Hits (2021)[51]
PmBata 2021 "favorite song" (song)[52][53]
Des Rocs 2021 A Real Good Person In A Real Bad Place (EP) (2021)
María Becerra 2021 Animal (2021)
Mary J. Blige 2021 Good Morning Gorgeous (2022)[54]

References

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  2. ^ "300 Entertainment - About". 300 Entertainment. Retrieved 1 November 2017.
  3. ^ "Warner buys 300 Entertainment for around $400m". 16 December 2021.
  4. ^ "WMG 300 Elektra Entertainment – 3EE – Arrives, Led by Chairman & CEO Kevin Liles". WMG Official Website. Archived from the original on 2022-06-28. Retrieved 2022-06-23.
  5. ^ "Warner Music Group". VarietyUS. Retrieved 2022-06-23.
  6. ^ Adegoke, Yinka (November 2013). "Lyor Cohen Unveils 300, New 'Content Company' with Atlantic Deal, Google Backing and Ex-Warner Brass (From the Magazine)". Billboard. Retrieved 1 November 2017.
  7. ^ Mitchell, Gail (24 March 2014). "Lyor Cohen's 300 Entertainment Signs Eric Bellinger (Exclusive)". Billboard. Retrieved 29 August 2016.
  8. ^ "DJ Drama Confirms That Young Thug Is Signed to Lyor Cohen's "300" Label". Complex. April 2014. Retrieved 29 August 2016.
  9. ^ C.M., Emmanuel (17 June 2014). "300 Entertainment Partners with Migos And Quality Control Music". XXL. Retrieved 29 August 2016.
  10. ^ Harling, Danielle (18 June 2014). "Young Thug, Migos Sign With Lyor Cohen, Kevin Liles & Todd Moscowitz's 300 Label". HipHopDX. Archived from the original on 4 April 2015. Retrieved 29 August 2016.
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  12. ^ "Gold & Platinum - Record Industry Association of America". Record Industry Association of America. Retrieved 1 November 2017.
  13. ^ Hight, Jewly (23 June 2017). "At 19, Bailey Bryan Is Ready To 'Own It'". NPR.org. Retrieved 1 August 2019.
  14. ^ Nicholson, Jessica (30 September 2016). "Warner Music Nashville, 300 Entertainment Jointly Sign Bailey Bryan". MusicRow - Nashville's Music Industry Publication - News, Songs From Music City. Retrieved 1 November 2017.
  15. ^ Klinkenberg, Brendan. "Lyor Cohen Leaves 300 Entertainment To Join YouTube". Complex. Retrieved 1 November 2017.
  16. ^ Rys, Dan (6 April 2017). "Kevin Liles Talks the Past, Present and Future of 300 Entertainment: Exclusive". Billboard. Retrieved 1 November 2017.
  17. ^ "Jay-Z gets political with new album". MSNBC. Retrieved 1 November 2017.
  18. ^ Adegoke, Yinka (1 November 2013). "Distribution deal with Atlantic". Billboard.
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  20. ^ "Young Thug Launches YSL Records - XXL". XXL Mag. Retrieved 9 January 2017.
  21. ^ "YSL Records Wiki, Artists, History, Releases". RapIntel. 2019-03-21. Archived from the original on 2022-05-21. Retrieved 2020-04-24.
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  26. ^ "Young Jefe 2 by Shy Glizzy on Apple Music". iTunes Store. 15 July 2016. Retrieved 2017-07-11.
  27. ^ "The World Is Yours by Jefe on Apple Music". iTunes Store. 6 January 2017. Retrieved 2017-07-11.
  28. ^ Leonard, Devin (October 27, 2015). "The Guy Who Signed Slick Rick and Jay Z Is Still Killing It". Bloomberg Businessweek. Retrieved 29 August 2016.
  29. ^ Mahot, Laura (3 May 2016). "Exclusive Track Premiere: 'Don't You Cry For Me,' Cobi". Interview. Retrieved 29 August 2016.
  30. ^ "MEG MAC SIGNS TO 300 ENTERTAINMENT". Mucho Bravado. 2015-02-25. Retrieved 2020-02-26.
  31. ^ Platon, Adelle (11 April 2017). "TK Kravitz (Formerly of TK N Cash) Drops 'Space' Feat. Sexton: Premiere". Billboard. Retrieved 2 May 2017.
  32. ^ "100 by The Hunna on Apple Music". iTunes Store. 26 August 2016. Retrieved 2017-07-11.
  33. ^ "Young Thug Launches YSL Records - XXL". Xxlmag.com. Retrieved 2017-07-11.
  34. ^ Bein, Kat (28 September 2016). "Cheat Codes Joins Young Thug, Fetty Wap on 300 Entertainment Roster". Billboard. Retrieved 9 June 2017.
  35. ^ India, Lindsey. "Tee Grizzley and Lil Durk Releasse 'Bloodas' Mixtape - XXL". XXL Mag. Retrieved 9 December 2017.
  36. ^ Dauphin, Chuck (14 April 2017). "Bailey Bryan Premieres Breakup-Inspired 'Hard Drive Home,' Talks Mentor Hillary Scott". Billboard. Retrieved 24 April 2017.
  37. ^ "OMB Peezy Signs To 300 Entertainment – Fashionably-Early". Fashionably-Early. 24 April 2017. Retrieved 18 May 2017.
  38. ^ Machin, Jennifer (25 April 2018). "Agnez Mo Signs With 300 Entertainment". Billboard. Retrieved 25 April 2018.
  39. ^ "Lil Keed Shares Debut Album 'Long Live Mexico' On 300 Entertainment". RESPECT. 2019-06-14. Retrieved 2019-06-16.
  40. ^ Huynh, Davis (26 April 2018). "Paris Shares New 'One Night In Paris' EP". HYPEBEAST. Retrieved 21 June 2018.
  41. ^ Centeno, Tony M. "Megan Thee Stallion Signs to 300 Entertainment XXL". XXL Mag. Retrieved 7 December 2018.
  42. ^ "Megan Thee Stallion & Phony Ppl Link Up For "Fkn Around" Single". Maven. Archived from the original on 2020-02-26. Retrieved 2020-02-26.
  43. ^ "NOVA MILLER". 21:12 Entertainment Group. Retrieved 2020-02-26.
  44. ^ Paul, Bryson "Boom" (2019-10-01). "Errol Spence Jr.'s Latest Hype Man? Trapboy Freddy". Central Track. Retrieved 2020-02-26.
  45. ^ "Noah Cunane's 'Medicine' Video: Exclusive". Billboard. 2020-02-25. Retrieved 2020-02-26.
  46. ^ "The Break Presents: $not".
  47. ^ "With Billie Eilish and 'Euphoria' co-signs, rapper $not is a Gen Z star in making". Los Angeles Times. 19 August 2019.
  48. ^ "Beautiful Havoc by $NOT". Apple Music. 30 October 2020. Retrieved 26 September 2021.
  49. ^ "Ethereal by $NOT". Apple Music. 11 February 2022.
  50. ^ "300 Entertainment welcomes Waterparks". September 25, 2020. Archived from the original on 2021-12-23. Retrieved September 25, 2020.
  51. ^ "☁️ @Waterparks new single #SnowGlobe is available now". Instagram. Archived from the original on 2021-12-23.
  52. ^ 300 Entertainment (21 November 2021). "TIK TOK POP SENSATION PmBata RELEASES TWO NEW SINGLES '2little 2late' & 'huh!'". pressparty.com.((cite web)): CS1 maint: numeric names: authors list (link)
  53. ^ Lauren Crawford (11 June 2021). "PmBata Drops New Single & Video For 'Favorite Song'". iheart.com.
  54. ^ "Mary J. Blige Announces New Album 'Good Morning Gorgeous'".

External links

Warner Music Group
Authority control databases
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