Digital Marketing Agency
360i was a New York City-based digital agency[3] founded in 1998. It was a business unit of Dentsu.[1][2]
Corporate history
360i was founded in 1998 in Atlanta by Dave Williams and Bryan Kujawski[4] as a search engine marketing agency and technology company for online brands. It was later acquired by Innovation Interactive.[5] At the time, 360i had 35 people in the agency and 15 people in its SearchIgnite technology business with revenue of close to $5 million.[6]
360i was acquired as a digitally-led communications agency.[5]
Innovation Interactive was acquired by Dentsu in 2010 for $275mm[7] and remains a unit of Dentsu, Inc.[5] Bryan Wiener remained CEO of 360i until February 2014 and was succeeded by Sarah Hofstetter,[8] a 360i executive since 2005 and the founder of the firm's social media and strategy practices.[9] In 2018, Hofstetter was promoted to Chairwoman following Bryan Wiener's move to comScore as CEO.[10] That same year, President Jared Belsky was promoted to CEO,[10] and CMO Abbey Klaassen was promoted to President, New York.[11]
The agency was named a Leader in The Forrester Wave: Performance Marketing Agencies, Q3 2019[12] and a Leader in The Forrester Wave: Search Marketing Agencies, Q1 2016 report by Forrester Research ."[13] 360i was named a MediaPost OMMA "Digital Agency of the Year" in 2013, 2014, and 2015,[14][15][16] and made the Ad Age A List in 2013, 2014, 2015, 2016, 2018 and 2019.[17][18][19][20][21][22] In February 2018, 360i was named Adweek's Breakthrough Media Agency of the Year.[23] The agency was also named as one of Campaign's Top 25 Most Influential Agencies in 2019.[24]
In June 2022, Dentsu announced that 360i was being merged with its other creative agencies DentsuMB and Isobar under the Dentsu Creative label, effectively retiring the 360i brand.[25][26]
Products and services
360i started out as a search engine marketing and optimization company.[5] In 2005 it began offering social media marketing programs.[9] In 2008, the agency rounded out its capabilities in strategy, media and creative.[27][28] spanning the US, UK, Brazil and Canada.[29]
Notable work from the agency included "Adaptoys", a line of accessible toys that allow those living with paralysis to rejoin playtime,[30] Oreo's "Dunk in the Dark" social ad that went viral during Super Bowl XLVII,[31] "Westworld: The Maze", HBO's first full-scale voice skill that is compatible with any Alexa enabled device,[32] the Global Oreo Vault,[33] and "OREO Left-Handers", the first-ever left-handed pack of OREO cookies.[34]
