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Triple R FM
CityMelbourne, Australia
Broadcast areaMelbourne
Frequency102.7 MHz FM
DAB+ (2010– )
Programming
Language(s)English
FormatCommunity radio
Ownership
OwnerCommunity Radio
History
First air date
1976 (1976)
Technical information
Transmitter coordinates
37°50′19″S 145°20′47″E / 37.8385°S 145.3465°E / -37.8385; 145.3465Coordinates: 37°50′19″S 145°20′47″E / 37.8385°S 145.3465°E / -37.8385; 145.3465
Links
WebcastLive Stream – Simulcast of Melbourne FTA service[1]

3RRR[2] (pronounced "Three Triple R", or simply "Triple R") is an Australian community radio station, based in Melbourne.

3RRR first commenced broadcasting in 1976 from the studios of 3ST, the student radio station of the Royal Melbourne Institute of Technology (now RMIT University), on an educational licence with the name 3RMT. In 1979 it relocated to Fitzroy, and adopted its present name. During the late 1970s and early 1980s, it became synonymous with the post punk and new wave subcultures. In late 2004, supporters raised enough money for the station to purchase and move into new premises on the corner of Blyth and Nicholson Streets in Brunswick East after the 20-year lease on their previous studios, in Victoria St, Fitzroy, expired.

3RRR's mission statement was defined in 1990 as "To educate, inform and entertain by drawing upon appropriate community resources. To develop a critical approach to contemporary culture." Triple R's programming is split roughly 70% specialist music and 30% talk-based shows. Hosts have creative control over content and the station does not have playlists. As such, the nature of 3RRR broadcasts varies wildly depending on the time of the week. As 3RRR states, "With the exception of [the] Breakfasters, all of Triple R’s programs are presented by volunteers" who present their shows for no remuneration.[3] A select few volunteer presenters are also in paid work at the station in operational roles.

3RRR's operations are funded entirely by community sponsorships and public subscribers (currently around 15,000), which, by removing standard commercial pressures, allows for this diverse programming. The estimated current listenership is 440,000 per week.[4]

Due to the reaction from subscribers, in the late 1990s 3RRR cancelled sponsorship deals signed with the Ford Motor Company and music venue The Mercury Lounge (due to its location in Melbourne's Crown Casino). No such "corporate" sponsorship of this type has been considered since.

In 2009, 3RRR opened its performance space for live music, live comedy and literary events among others.[3]

In 2016, 3RRR was inducted into the Music Victoria Hall of Fame.[5]

Past programs

Selected list of presenters, past and present

References

  1. ^ Other ways to listen — Triple R 102.7FM, Melbourne Independent Radio
  2. ^ "Triple R 102.7FM, Melbourne Independent Radio". rrr.org.au. Retrieved 12 April 2019.
  3. ^ a b "About Us – Triple R 102.7FM, Melbourne Independent Radio". rrr.org.au. Retrieved 12 April 2019.
  4. ^ "Communications & Online Content Coordinator | Pedestrian TV". Archived from the original on 12 April 2019. Retrieved 12 April 2019.
  5. ^ "Previous Winners". Music Victoria. Retrieved 13 August 2020.
  6. ^ Alley, Jonathan (16 August 2005). "Radio ga-ga". Age. Fairfax. Retrieved 9 August 2010.
  7. ^ Lallo, Michael (4 August 2010). "Misfires and memories as FM turns 30". Age. Fairfax. Archived from the original on 11 August 2010. Retrieved 9 August 2010.
  8. ^ Donovan, Patrick (31 January 2008). "Every Thursday Is Australia Day for Radio Doyen". The Age. Fairfax Media. Retrieved 1 October 2013.
  9. ^ Harrison, Stuart. "Architectural Project Archive 1994–2006". Retrieved 12 September 2013.
  10. ^ "Program changes for April 2014". 3RRR. 31 March 2014. Archived from the original on 31 March 2014. Retrieved 31 March 2014.
  11. ^ Collective, Ms Informed Women's Radio; Akinci, Mube; 3RRR-FM (Radio station : Melbourne, Vic.); Collective, Ms Informed Women's Radio (1985), Fun fashion and image, St. Kilda, Vic. : Ms Informed Women's Radio Collective, retrieved 12 April 2019