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3ality Technica
Company typePrivate
IndustryEntertainment technology
Defunct2022 (2022)
FateDissolved
Headquarters
Burbank, California
,
United States
Key people
Steve Schklair, Founder, Chief Executive Officer
Products3Flex camera rig systems
3Space series of software applications
Website3alitytechnica.com

3ality Technica, formerly 3ality Digital, was a Burbank, California based company that specialized in high-definition, live-action stereoscopic digital 3D. The company developed production systems, image processing software and other technologies that enabled the creation, post-production and distribution of live-action 3D entertainment.[1][2]

3ality announced their closure in 2022.[3]

Products

3ality Technica provided technology in two categories: The company's 3Flex camera rig systems enable 3D image acquisition, and have been used in the production of feature films, scripted television shows, and live-action 3D sports broadcasts.[4]

The company's 3Play image processing systems provide dynamic image correction, image manipulation, and multiplexing and demultiplexing algorithms for transporting 3D high-definition content over conventional high-definition infrastructure channels.[5]

In 2012, the company built next-generation stereoscopic 3D system Helix allowing two cameras to be aligned with sub-pixel accuracy.[6]

Production

3ality Technica also provided production services to demonstrate the functionality of its systems. The company produced the first movie shot completely in live-action digital 3D, U2 3D. They shot the live-action footage for the first 3D commercial aired during the Super Bowl, Sobe's "Lizard Lake." They shot a 3D episode of Chuck. They produced the first live 3D broadcast of an NFL football game, and produced (with Fox Sports) the first live 3D broadcast of the BCS Championship Game.[7] In August, 2009, 3ality Digital announced that it had formed an alliance with Imagica, Corp. to bring stereoscopic live-action 3D production to Asia using 3ality Digital's technology.[8] In February 2011, 3ality Technica & Digital Revolution Studios produced the 2011 3D Creative Arts Awards "Your World in 3D", which was the first award show filmed in native 3D and televised on 3net 3D channel broadcast on DirectTV. The production was filmed at the Grauman's Chinese Theatre in Hollywood. In August 2011, they shot Britney Spears's Femme Fatale Tour in Toronto, which was released in DVD/Blu-ray 2D in November. The 3D version of this concert will be available for customers of Samsung's new 3D TVs.

Film productions

Film SIP Camera Rig Camera
A Very Harold & Kumar 3D Christmas 3ality Technica Quasar 3D Rig Panavision Genesis
ABCD: Any Body Can Dance 3ality Technica - SIP (Stereoscopic Image Processor) 3ality Technica Atom 3D Rig Red Epic
Alatchakra: Circle of Desire[9] 3ality Technica TS-5 3D Rig
The Amazing Spider-Man: The Untold Story Technica - SIP (Stereoscopic Image Processor) 3ality Technica TS-5 3D Rig Red Epic
Bait 3D 3ality Technica Quasar 3D Rig Red One
Dark Country 3ality Technica Dark Country 3D Rig Red One
The Darkest Hour (film) 3ality Technica - SIP (Stereoscopic Image Processor) 3ality Technica Quasar 3D Rig Sony CineAlta F35
The Great Gatsby (2013 film) 3ality Technica - SIP (Stereoscopic Image Processor) 3ality Technica TS-5 3D Rig Red Epic
The Hobbit: An Unexpected Journey 3ality Technica - SIP (Stereoscopic Image Processor) 3ality Technica TS-5 3D Rig Red Epic
I Heart Shakey 3ality Technica Quasar 3D Rig] Red One
Jack the Giant Slayer 3ality Technica - SIP (Stereoscopic Image Processor) 3ality Technica TS-5 3D Rig Red Epic
Journey 2: The Mysterious Island 3ality Technica Neutron 3D Rig Sony CineAlta F35
The Mortician 3ality Technica Quasar 3D Rig Red One
Napoleon Kaput 3ality Technica Quasar 3D Rig Red One
OM (Kalyan Ram) 3ality Technica - SIP (Stereoscopic Image Processor) 3ality Technica TS-5 3D Rig
Oz: The Great and Powerful 3ality Technica - SIP (Stereoscopic Image Processor) 3ality Technica Atom 3D Rig Red Epic
Pirates of the Caribbean: On Stranger Tides 3ality Technica Quasar 3D Rig Red Epic / Red One
Planet B-Boy 3ality Technica - SIP (Stereoscopic Image Processor) 3ality Technica TS-5 3D Rig
Prometheus (2012 film) 3ality Technica - SIP (Stereoscopic Image Processor) 3ality Technica Atom 3D Rig Red Epic
Resident Evil: Retribution 3ality Technica Atom 3D Rig Red Epic
Rudhramadevi 3ality Technica - SIP (Stereoscopic Image Processor) 3ality Technica Atom 3D Rig
Saw VII 3D: The Final Chapter 3ality Technica Neutron 3D Rig SI-2K
Silent Hill: Revelation 3D 3ality Technica Neutron, Pulsar & Quasar 3D Rigs Red Epic
Stalingrad (2013 film) 3ality Technica - SIP (Stereoscopic Image Processor) 3ality Technica TS-5 3D Rig Red Epic
Step Up Revolution 3ality Technica - SIP (Stereoscopic Image Processor) 3ality Technica TS-5 3D Rig Red Epic
The Texas Chainsaw Massacre 3D 3ality Technica - SIP (Stereoscopic Image Processor) 3ality Technica TS-5 3D Rigs Red Epic
Torrente 4: Lethal Crisis 3ality Technica Quasar & Neutron 3D Rig Sony CineAlta F35
Underworld: Awakening 3ality Technica - SIP (Stereoscopic Image Processor) 3ality Technica Atom 3D Rig Red Epic
Universal Soldier: Day of Reckoning 3ality Technica Quasar 3D Rig Red Epic / Red One
Walking with Dinosaurs 3ality Technica Atom 3D Rig Red Epic

References

  1. ^ "3ality Technica Raises the Bar on Smart 3D Production Technology | LIVE-PRODUCTION.TV". www.live-production.tv. Retrieved 2020-05-23.
  2. ^ Kleiman, Joe. "Cross pollination". InPark Magazine. Retrieved 2020-05-23.
  3. ^ "Home". 3alitytechnica.com.
  4. ^ "Stereo 3D Can Be an Exciting Adventure – If It Can Be Done Properly". Computer Graphics World. June 2009.
  5. ^ "3ality Digital and Assimilate Collaborate on 3Play". Videography. May 29, 2009. Archived from the original on February 22, 2012. Retrieved September 15, 2009.
  6. ^ "3ality Technica Helix 3D rig delivers next-gen camera control". SlashGear. 17 April 2012.
  7. ^ "3ality Digital Systems CEO Steve Talks 3D Tech, Education, the Future of 3D, Peter Jackson, and More!". MarketSaw. June 11, 2009.
  8. ^ "3ality Digital, Imagica to bring Live-Action 3D Production Services to Asia". Digital Cinema Report. Archived from the original on 2010-03-27. Retrieved 2009-09-15.
  9. ^ "Bangladesh's first 3D film starts production". Dhaka Tribune. 2019-03-04. Retrieved 2021-10-27.
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