6ixBuzz
Company typePrivately held
IndustryTabloid Journalism, Misinformation, entertainment
Genre
FoundedSeptember 22, 2017; 6 years ago (2017-09-22) (platform)
February 19, 2018; 6 years ago (2018-02-19) (company)[1]
FoundersAbraham Tekabo, Sarman Esagholian[2]
Headquarters
Toronto, Ontario
,
Canada
Area served
Ontario
Divisions6ixBuzz Entertainment
Website6ix.buzz

6ixBuzz (pronounced six-buzz), is a controversial online media platform based in Toronto, Ontario.[3]

Founded in 2017 by Abraham Tekabo and Sarman Esagholian, 6ixBuzz is best known for sharing user-generated content, clickbait, and local news in a tabloid format.[4] However, the company has been widely criticized for spreading misinformation, disinformation,[5] right-wing bias, racism, homophobia,[6] anti-Feminism, and perpetuating racial stereotypes, particularly anti-Asian and Anti-Indian hate.[7][8] This criticism was articulated most prominently in May of 2020, when Mustafa the Poet, a Grammy-winning songwriter and filmmaker from Toronto, tweeted “6ixBuzz pits communities against each other.”[9]

Background

6ixBuzz began in 2017 as a meme and parody news profile on Instagram with a focus on showcasing Toronto's underground music scene.[10] Its founders, Sarman Esagholian and Abraham Tekabo, attribute the success of their online presence to the "lack of voice" of communities surrounding Canadian hip hop culture.[11] As 6ixBuzz grew to over a million followers on Instagram, its account has become known for its virality, encouragement of erratic stunts,[10][12][13] bullying,[5] and racial divide.[7]

In January 2021, the company launched a re-faced website and mobile app.[14]

Controversy

Threats to journalists

In 2019, Toronto Life tasked a journalist with interviewing Sarman Esagholian, one of the founders of 6ixBuzz. However, the magazine declined Esagholian's request to keep the founders' identities confidential.[15] When Esagholian learned that his name would be disclosed, he adopted an intimidating stance. He relentlessly called the writer, making dozens of calls within a 15-minute period. Frustrated with not receiving the desired response, Esagholian hinted at potential consequences if the journalist's whereabouts were revealed, including making threats insisting he knew where the reporter and their family slept at night.[15]

Faced with this alarming situation, the writer withdrew from the assignment, prompting the magazine to assign the piece to another journalist. In a disconcerting pattern, Abraham Tekabo, another founder of 6ixBuzz, also issued similar death threats to the new journalist, leading to the abandonment of the pursuit once again.[15]

Accusations of misinformation and far-right ideology

Throughout the COVID-19 pandemic in Canada, 6ixBuzz has consistently published posts that are anti-vax and anti-lockdown.[6] They have been accused of spreading misinformation commonly associated with far-right politics. These accusations have been buoyed by frequent appearances of individuals associated with the far-right such as Chris Sky and Maxime Bernier.[6]

Accusations of anti-South Asian hate and negative Brampton sentiment

6ixBuzz has also come under fire multiple times for its posts that appear to 'mock' and stereotype residents of Brampton, Ontario. Brampton is a suburb of Toronto, where BIPOC people form over 80% of the population, with the largest proportion consisting of South Asian Canadians.[16] There have been accusations of xenophobia, prejudice and racism towards Brampton's predominantly South Asian population.[15]

Negative sentiments towards Indians and South Asians more broadly are disguised through posts which incite xenophobic reactions. The page has been heavily criticized by Brampton residents for promoting an unwarranted negative image of the city.[17]

Accusations of anti-Asian hate

During the beginning of the COVID-19 pandemic in Canada, 6ixBuzz was reported to have been causing harm to Chinese-owned businesses in Ontario due to its coverage of the pandemic. A Markham, Ontario, based noodle shop named "Wuhan Noodle 1950" claimed that they lost nearly two-thirds of their customer base in part due to an Instagram post by 6ixBuzz which was defamatory in nature.[4] The post was eventually removed from the account on April 2, 2020.[18]

The media group also posted videos and photos of the COVID-19 pandemic in China, allegedly perpetuating stereotypes and suggesting people of Chinese and Asian descent were to blame for the COVID-19 pandemic.[19]

Promotion of negative personalities

6ixBuzz has been associated with promoting negative content in order to garner views. This has included promotion of controversial figures such as Janessa Melina Mendez, or Chromazz, a Toronto-based rapper;[20] and Marcella Christiana Zoia-Ferreira, dubbed Chair Girl who came to notoriety through 6ixBuzz after a video was posted of her throwing a chair onto the Gardiner Expressway in February 2019. Zoia later pleaded guilty in July 2020 to "Mischief Endangering Life" and received a $2,000 fine, 2 years probation and community service as well as counselling for her drinking problem.[21]

The platform regularly poked fun at and exploited a young homeless woman from Toronto called "Debby", real name Alexis Matos, in order to garner views.[22] Many of the videos posted to the platform showed her dealing with mental health issues in public, with people taunting and fighting her.[22] Matos died November 2, 2021, following an overdose of Fentanyl.[23]

6ixBuzz Entertainment

6ixBuzz Entertainment is a Canadian record label and a division of 6ixBuzz. Founded in 2018, the label currently releases compilation albums featuring Canadian hip hop artists, most of them based in Toronto.[24] 6ixUpsideDown was released on October 19, 2018, and featured Pressa, Yung Tory, Big Lean, and Safe amongst other Toronto artists.[25] It peaked at number 87 on the Billboard Canadian Hot 100 on November 3, 2018, and remained on the charts for 1 week.[26][27]

Its second compilation, NorthernSound, was released on December 13, 2019, and including vocal appearances from NorthSideBenji, Puffy L'z, Prime Boys, Pvrx, Archee & French, and more.[28] The record featured the last work of Bvlly and Why-S before their deaths on December 24, 2019.[29]

In April 2020, the label announced a joint-venture record deal with Warner Music Canada, coinciding with the release of the single "VV's" featuring Killy and Houdini.[30][31] This was followed by the single "Mansions" by Pressa and Houdini, which came after the death of Houdini after he was gunned down in May 2020.[32] This was followed by the single "Name Brand" featuring LB Spiffy and Smiley in June. All three singles are said to be on the labels upcoming compilation album Canada's Most Wanted.[33] Other artist including 88Glam, Top5 and French also made an appearance on the album.[34] The album was officially released on June 11, 2021.[35]

Releases

Year Title Chart Position
2018 6ixUpsideDown Canadian Albums Chart (Billboard) 87[26]
2019 NorthernSound - -
2021 Canada's Most Wanted[32] - -

Awards and nominations

Year Nominee / work Award Result
2023 "Alejandro Sosa" (with Pengz) Juno Award for Rap Single of the Year Nominated[36]

See also

References

  1. ^ "Federal Corporation Information - 1062527-2 - Online Filing Centre - Corporations Canada - Corporations - Innovation, Science and Economic Development Canada". www.ic.gc.ca. Archived from the original on 2020-06-04. Retrieved 2020-06-04.
  2. ^ Jankowski, Nichole (August 17, 2021). "The Secret Life of 6ixBuzz". Toronto Life. Archived from the original on August 17, 2021. Retrieved August 17, 2021.
  3. ^ "Who's behind 6ixbuzztv? How the brand is going from Instagram to international empire". The DMZ. July 16, 2019.
  4. ^ a b "6ixbuzz coronavirus coverage is doing harm, but so is the lack of diversity in traditional media". thestar.com. February 5, 2020. Archived from the original on February 18, 2020. Retrieved February 18, 2020.
  5. ^ a b Wang, Sheila (31 January 2020). "Business down at Wuhan Noodle restaurant in Markham amid racism, coronavirus fear". thestar.com. Archived from the original on 25 October 2020. Retrieved 10 November 2020.
  6. ^ a b c Gammage, Kai (2021-09-24). "6ixBuzz becoming platform for Toronto's right wing". The Toronto Observer. Archived from the original on 2022-03-08. Retrieved 2022-03-08.
  7. ^ a b Mark Do, Eric; Quon, Alexander. "As coronavirus dominates headlines, xenophobic and insensitive social media posts go viral". Global News. Archived from the original on 30 November 2020. Retrieved 10 November 2020.
  8. ^ Robertson, Becky. "Markham restaurant says they've lost customers because of coronavirus fears". www.blogto.com. Archived from the original on 30 November 2020. Retrieved 9 November 2020.
  9. ^ Life, Toronto (17 August 2021). "The secret life of 6ixBuzz". Toronto Life. Retrieved 22 January 2024.
  10. ^ a b Weekes, Jabbari (11 July 2018). "The Rise of 6ixBuzz TV From Wasteman Memes to Toronto's Hip-Hop Centre". Vice. Archived from the original on 29 May 2020. Retrieved 9 June 2020.
  11. ^ Paige-Wilkinson, Raven (2019). "Diaspora's Dialect: Cultural Exchange and the Transformation of Jamaican Patois in the Greater Toronto Area" (PDF). Archived (PDF) from the original on December 31, 2019. Retrieved December 31, 2019.
  12. ^ Draaisma, Muriel. "Coronavirus 'not something to joke about,' says Ontario passenger charged after flight forced to turn back | CBC News". CBC News. Retrieved 10 November 2020.
  13. ^ Freeman, Joshua (26 February 2018). "TTC investigating video of apparent stunt on subway train". Toronto. Archived from the original on 11 November 2020. Retrieved 10 November 2020.
  14. ^ "More than memes: The growth of 6ixBuzz from social media to music | Curated". dailyhive.com. Archived from the original on 2021-01-22. Retrieved 2021-01-26.
  15. ^ a b c d "The secret life of 6ixBuzz". 17 August 2021.
  16. ^ "Census Profile: Immigration & Ethnocultural Diversity". geohub.brampton.ca. Retrieved 6 January 2024.
  17. ^ "The Rise of 6ixBuzzTV from Wasteman Memes to Toronto's Hip-Hop Centre". 11 July 2018.
  18. ^ "Family says stock photo spreads stereotypes - Video - CityNews Toronto". toronto.citynews.ca. Archived from the original on 2020-05-29. Retrieved 2020-04-18.
  19. ^ "As coronavirus dominates headlines, xenophobic and insensitive social media posts go viral". Global News. Archived from the original on 2020-11-30. Retrieved 2020-11-09.
  20. ^ Bain, Ellissa (28 November 2020). "Twitter users react as Chromazz drops Megan Thee Stallion diss track – listen here!". HITC. Archived from the original on 30 April 2021. Retrieved April 30, 2021.
  21. ^ "'Chair Girl' fined $2,000, given 2 years' probation, community service | CBC News". Archived from the original on 2020-11-23. Retrieved 2021-05-22.
  22. ^ a b "'Debby' from Toronto's tragic death is a 'cautionary tale' for media, social media audiences everywhere". Yahoo News. 9 November 2021. Retrieved 6 January 2024.
  23. ^ "Rumours Swirl That Toronto Instagram Personality Debby Has Passed Away". Complex. Archived from the original on 2021-11-02. Retrieved 2021-11-02.
  24. ^ "6ixbuzz". Billboard. Archived from the original on 2019-12-31. Retrieved 2019-12-31.
  25. ^ "6IXBUZZ - 6IXUPSIDEDOWN Canadian iTunes Chart". iTunes Charts. December 31, 2019. Archived from the original on September 15, 2020. Retrieved December 27, 2019.
  26. ^ a b "6ixbuzz". Billboard. Archived from the original on 2020-02-22. Retrieved 2020-02-22.
  27. ^ "Billboard Canadian Albums Chart". Billboard. Archived from the original on 2020-10-24. Retrieved 2020-02-22.
  28. ^ Abul-Basit, Dagana (December 25, 2019). "Horrific as 2 Canadian rappers Bvlly and Why-S shot dead just a few hours apart". Archived from the original on December 25, 2019. Retrieved December 25, 2019.
  29. ^ "6ixBuzz features some of Toronto's best on NorthernSound". HipHopCanada. December 13, 2019.
  30. ^ "KILLY & Houdini Connect for Splashy New Single "VV's"". Complex. Archived from the original on 2020-04-17. Retrieved 2020-04-17.
  31. ^ "Hip Hop: KILLY x Houdini – "VV's" video premiere, two of Canada's brightest young talents". April 10, 2020. Archived from the original on September 15, 2020. Retrieved April 17, 2020.
  32. ^ a b "Toronto's Houdini and Pressa Collide on "Mansion" | Exclaim!". exclaim.ca.
  33. ^ "Smiley and LB Spiffy Link for the First Time on "Name Brand"". Complex. Archived from the original on 2022-10-07. Retrieved 2020-12-20.
  34. ^ "88GLAM Reps Toronto From "East to West" On Their Latest Single". HYPEBEAST. November 10, 2020. Archived from the original on November 21, 2020. Retrieved January 31, 2021.
  35. ^ "6ixbuzz Highlights the Finest Out of the Cold North on "Canada's Most Wanted"". HNHH. 12 June 2021. Archived from the original on 2021-06-13. Retrieved 2021-06-13.
  36. ^ "The Weeknd Tops 2023 Juno Awards Nominations: Full List". Billboard.

Sources

External links

Hip hop websites
Categories