Serbian telecommunications company
A1 Srbija d.o.o. (formerly Vip mobile) is a Serbian mobile network operator owned by A1 Telekom Austria Group. As of 2020, it is the third largest mobile telephony operator with market share of 25.67%.[3]
History
On 1 December 2006, the mobilkom Austria group became the owner of the third mobile telephone license in Serbia for GSM 900/1800 and UMTS networks, through a payment of €320 million. The license was legally transferred to A1.
Considering the great potential of the Serbian telecommunications market, the mobilkom Austria group has planned to invest up to €570 million in its first four years of operations, including the €320 million it spent on acquiring its operating license in Serbia in 2006. This makes A1 the biggest Greenfield investment in Serbia so far.[4] In 2008, A1 became general sponsor of Serbian national volleyball team.
According to the 2015 annual financial report, company had revenue of €206.8 million, with 2.1 million customers it held a market share of 22,5%.[5] In December 2019, the company announced the change of name during 2020 to "A1".[6]
The rebrand from Vip mobile to A1 was completed on 7 April 2021.[7]
Network technology
- 2G (GSM, GPRS, EDGE up to 250 kbit/s) on 900 MHz and 1800 MHz
- 3G (HSPA+ up to 42 Mbit/s) on 900 MHz and 2100 MHz
- 4G (LTE up to 225 Mbit/s) on 800 and 1800 MHz
A1 previously used national roaming with mt:s and Telenor.
License obligations for the end of 2010 require A1 to cover 80% of territory and 90% of population with its own quality signal. So far, all requirements in terms of coverage given by the license are achieved and A1 signal is available all over Serbia.
€315.3 million (2021)[1]