AFL Coaches Association
Australian Football League Coaches Association
AFL Coaches Association logo.jpeg
  • Australia
Key people
Alistair Nicholson (CEO)[1][2]

The AFL Coaches Association (AFLCA) is the representative body for Australian Football League coaches.


The AFLCA was founded in 2002, and as of 2015 had 178 members.[3] Every year annually since 2003, the AFLCA has released a set of awards, mainly to players and coaches in the Australian Football League.[4] Danny Frawley is a former CEO of the Association, stepping down from the role in 2014.[5] He was replaced by Mark Brayshaw who served from 2015 to 2021. [6] The current CEO is Alistair Nicholson who was appointed in March 2021. He's a former Melbourne Football Club player who since retirement served on the AFL Players' Association executive committee and more recently was the Australian Cricketers' Association CEO.[7]


  1. ^ Pierik, Jon (20 February 2016). "AFL season 2016: Coaches 'on board' with McLachlan's appeal bid". The Age. Retrieved 8 March 2016.
  2. ^ Schmook, Nathan (8 March 2016). "Sumich, Montgomery head next generation coaching group". AFL. Archived from the original on 8 March 2016. Retrieved 8 March 2016.
  3. ^ "Coaches honour Walsh's memory". The Advertiser. 29 September 2015. Retrieved 8 March 2016.
  4. ^ Wilson, Caroline (22 February 2016). "AFL Coaches Association promises change after Clarkson award snub". The Age. Retrieved 8 March 2016.
  5. ^ "AFLCA chief executive Danny Frawley steps down due to growing demands of job". Herald Sun. 14 May 2014. Retrieved 8 March 2016.
  6. ^ "Mark Brayshaw named as AFL Coaches Association chief". The Age. 20 January 2015. Retrieved 29 July 2022.
  7. ^ "Former Demon lands new gig as AFLCA CEO". AFL Media. 23 March 2021. Retrieved 29 July 2022.