Gerald Rydel Simpson (born 16 February 1967), better known as A Guy Called Gerald, is a British record producer and musician. He was an early member of the electronic group 808 State, contributing to their debut LP Newbuild (1988) and hit single "Pacific State" (1989). He also achieved solo success with his 1988 hit single "Voodoo Ray", which became a touchstone of Manchester's acid house scene and reached No. 12 in the UK charts.[1] He embraced breakbeat production in the 1990s, with his 1995 album Black Secret Technology becoming a "much-touted candidate for 'best jungle album ever.'"[2] He also ran the London-based independent record label Juice Box Records from 1991 to 1998.
He absorbed jazz fusion and electro funk at clubs, youth clubs[4] and shebeens such as Legends, St.Alfonso's, British Legion and the Reno in Manchester, where the dancefloor in the early 1980s inspired him to study contemporary dance. Manchester was a hotbed of dance music with black club nights open every night of the week and Simpson spent his time joining in the vibe.[5] Simpson was principally influenced by dancers such as Foot Patrol and the Jazz Defektors, regulars in the North of England black club scene.[6][7][8]
Inspired, Simpson began experimenting with tape editing and drum machines and the regular jams in the attic of his house led to forming the Scratchbeat Masters.[9] Using cut up beats, samples and turntables they would challenge other bands and their sound systems. They released a 12" single called "Wax on the Melt",[10] a collaboration between a number of crews and Graham Massey and Martin Price together with whom he would later form 808 State.[9] Their first album, Newbuild, was released in 1988, but he soon left the group to concentrate on his solo work.[9]
The result of heading back into his bedroom studio was "Voodoo Ray", played first at the Hacienda in 1988,[6] and then the underground clubs before entering the UK Singles Chart a year later. It was the first acid house track produced in the UK, and released on a small Merseyside independent label (Rham! Records) based in Wallasey. "Voodoo Ray" entered the UK chart in 1989 rising to number 12.[11]
At the same time a track Simpson started before leaving 808 State, "Pacific State", was released and hit the charts. However, according to Simpson, they had finished and released the track without his permission. Although Simpson was credited on its first release on the album Quadrastate both as a writer and co-producer, the dispute escalated as Simpson claimed to have written the entire track.[9]
Gerald subsequently signed with Sony Music and released the albums Hot Lemonade (1989) and Automanikk (1990) to moderate commercial success.[12] He was subsequently allowed to leave his Sony contract after the label refused to release his intended follow-up album High Life, Low Profile.[12] The album was reportedly rejected for being too song-oriented.[13]
In 1991, he started his own label, Juice Box Records,[9] releasing a string of 12" singles – the seeds of what became known as jungle and later drum and bass.[14] The first singles were compiled and released on his third album 28 Gun Bad Boy (1992).[9] In 1995, his next album, Black Secret Technology was released.[9] A remastered version was re-issued in June 2008.
Juice Box Records was an independent record label in the United Kingdom, based at Riverside Studios in West London. It was established by Simpson in 1991, after he left SME Records,[15] and closed in 1998. It took its name from the sound system that Simpson operated with MC Tunes.[16] The label provided an outlet for seven years for Simpson's work, with thirty three titles released under various other pseudonyms such as The K.G.B. and Ricky Rouge, and collaborations between Simpson and artists including Lisa May, DJ Tamsin, Goldie (as 'The 2 G's'), and Finley Quaye.[17]
The label has been identified as being responsible for influential releases that provided the blueprint for what was to become jungle then drum and bass,[15] with early singles on the label described as "genre-defining".[18] The early singles on the label were compiled on the LP 28 Gun Bad Boy, of which Simon Reynolds of Melody Maker stated in a review of the album, "If there was a blueprint for what would transform rave into jungle/techno, then this is it.".[18] It is regarded as the first full-length jungle album ever released.
Reynolds also stated in a Melody Maker article in October 1994, about Simpson's Juice Box-era music, "Gerald's tracks take the jungle mesh of polyrhythms, cross-rhythms and counter-rhythms to new levels of insane detail."[19] Gerald's Black Secret Technology LP was released in 1995 and reached the UK Albums Chart at number 64,[11] including contributions from Goldie and Finley Quaye,[18][20] In 1998, the label closed, with Simpson relocating to New York.
1997–2013
In 1997, he moved to New York and, in 2000, released Essence on the independent label !K7 Records. Essence was Simpson's first song-based rather than dance/club album, featuring guests such as Lou Rhodes, David Simpson, Lady Miss Kier and Wendy Page. In January 2005, he released a more ambient album To All Things What They Need, also on !K7 Records.
In August 2006, Proto Acid / The Berlin Sessions was released on the German label, Laboratory Instinct. A continuous mix album, it was recorded live in Berlin. The second album in The Berlin Sessions series was released in 2010: Tronic Jazz / The Berlin Sessions.
"How Long Is Now" EP was released on Bosconi Records in 2012.
In 2013, the album Silent Spread Sound Spectrum was released on the Society of Sound – a subscription based music retail project by Bowers & Wilkins audio equipment company. Subscribers receive two albums per month curated by Peter Gabriel and the London Symphony Orchestra.
"The entire track was performed by Gerald live (in the Big Room at Real World Studios) from two laptops captured into a Pro Tools HD system. Audio resolution was high throughout this project with a 24 bit resolution and a 96kHz sampling rate maintained from creation through to capturing the performance. A few additional sounds made it onto this album that were taken from 1986 – sampled from a vinyl release and incorporated into this composition."[21]
"I am fascinated by the science of sound. Silent Sound Spread Spectrum (SSSS) or S-Quad or Squad is allegedly a technology used by the US Department of Defence that uses subliminal programming carried over ultra-high frequency broadcast waves. With this system, planting inaudible messages directly into the subconscious becomes very easy to do and everyone is susceptible. This composition is about 50 mins and it follows no specific style. It should leave the listener refreshed and relaxed." – A Guy Called Gerald[21]
2013–present
Simpson has been touring steadily worldwide preferring to perform his own productions Live in Session.
On 2015, Simpson is concentrating on a new album and developing a "Live in Session" experience – "a new way to present the music live based around the idea of being in the centre of the dancefloor and at eye level... I am looking to create a space which mimics the studio environment – not only that – because I would be in the centre of the dancefloor so I can monitor everything around me and be at the same level – eye-level with the presumed dancer. This way it makes it easy for me to create the atmosphere and the rhythm suitable for the individual dancefloor. Kind of like an open kitchen in a restaurant – it's an open kitchen in a club bringing the food to the people instantly – as soon as it's produced it's already on the dancefloor. What I'm looking for in 2015 is sound reproduction in the clubs being taken a lot more seriously than in the past."[22]
Discography
Albums credited to A Guy Called Gerald unless otherwise noted
