Formation | 2009 |
---|---|
Founder | Herb Axilrod, Anton Seidler |
Headquarters | Austin, Texas |
Services | Computer software, SaaS |
Key people | Heidi Farris, CEO
Jana Wilson, CFO Shanel Vandergriff, CMO Javier Aldrete, SVP of Product |
Website | www |
ActivTrak is an American company that produces workforce analytics and productivity software.[1] The company was founded in 2009 by Birch Grove Software and is headquartered in Austin, Texas.[2]
The company has raised US$77.5 million in funding[citation needed] and is backed by Sapphire Ventures and Elsewhere Partners.
ActivTrak was founded in 2009 by Herb Axilrod and Anton Seidler in Dallas, Texas. ActivTrak's first on-demand software product launched in 2012, and the workforce analytics platform launched in 2015. It uses data sourced from more than 9,500 customers and 550,000 users[citation needed].
In 2019, ActivTrak raised $20 million in a Series A round of funding with Elsewhere Partners, a growth-stage venture capital firm that principally invests in B2B[clarification needed] startups.[3] Rita Selvaggi assumed the role of CEO.
In 2020, ActivTrak raised $50M in a Series B round of funding with Sapphire Ventures and Elsewhere Partners.[4][5] The company also introduced the ActivTrak Productivity Lab, an online resource about workforce productivity research, industry benchmark data, and best practices.[6]
ActivTrak is a workforce analytics and productivity platform that uses reports, dashboards, and data analysis.[7]
The platform uses machine learning (AI)[8] to collect and analyze user activity data and produce reports about workforce productivity. The software runs on Microsoft Windows, Mac, Chrome, Terminal Services, and VDI.[9] It includes the ActivTrak Agent, which runs in the background and collects data. It responds to user activity, sensing mouse and keyboard movement in the active window(s) of the user's device. This data is collected and stored in a database that aggregates the data based on the user's request. The database uses data analytics to generate account and team benchmarks, and identify productivity patterns and outliers[citation needed].