This article's "History" section contains content that is written like an advertisement. Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. (December 2022) (Learn how and when to remove this template message)
Adobe Experience Cloud
Developer(s)Adobe[1]
Initial releaseOctober 24, 2012 (2012-10-24)
Operating systemWindows, Linux, OS X[1]
Available inMultilingual
TypeSoftware suite, cloud applications
LicenseSoftware as a service
Websitebusiness.adobe.com Edit this at Wikidata

Adobe Experience Cloud (AEC), formerly Adobe Marketing Cloud (AMC), is a collection of integrated online marketing and web analytics products by Adobe.

History

Adobe Experience Cloud is a comprehensive suite that encompasses analytics, social, advertising, media optimization, targeting, web experience management, journey orchestration, and content management services, hosted on Microsoft Azure.

The suite, initially known as Adobe Marketing Cloud, was unveiled in October 2012[2] as part of Adobe's strategy to phase out the Omniture brand, which it had acquired in October 2009.[3][4] The suite integrates products from the acquired company, Omniture, along with other services into a unified cloud service.

This integration includes eight main applications: Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer,[5] Adobe Campaign (both Classic and Standard versions), Audience Manager, and Primetime.

In a significant development on September 15, 2009, Adobe Systems announced its intention to purchase Omniture, Inc., a company specializing in online marketing and web analytics based in Orem, Utah. The acquisition, valued at $1.8 billion, was finalized on October 23, 2009. Post-acquisition, Omniture's offerings were progressively integrated into what is now known as Adobe's Digital Marketing Business Unit, alongside other acquisitions such as Day Software and Efficient Frontier.

In an effort to enhance its marketing cloud's capabilities, Adobe acquired Satellite TMS from Search Discovery in 2013 and rebranded it as Adobe Dynamic Tag Management (Adobe DTM), laying the groundwork for Adobe Launch. Introduced in 2018, Adobe Launch represents the next evolution in tag management systems developed by the company.

Further expanding its portfolio, Adobe announced the acquisition of Magento for $1.68 billion on May 21, 2018.[6] This acquisition aimed to incorporate commerce features into the Adobe Experience Cloud. Later that same year, on September 20, Adobe proceeded to acquire Marketo,[7] a marketing automation company. This move was part of Adobe's ongoing efforts to enhance its suite of digital marketing tools.

By 2021, Adobe Experience Platform Launch was slated to be integrated into the Adobe Experience Platform as part of a broader suite of data collection technologies.[8] This integration signifies Adobe's commitment to evolving its offering to meet the dynamic needs of digital marketing and analytics.

Products

References

  1. ^ a b Adobe. "Adobe Experience Manager as a Cloud Service - Terminology". Experience League, Adobe. Archived from the original on August 9, 2022. Retrieved August 9, 2022.
  2. ^ "Media Alert: Solutions Unveiled for Adobe Marketing Cloud; Provocative New Campaign Launches | Adobe Newsroom". news.adobe.com. 2012-10-24. Archived from the original on 2023-08-21. Retrieved 2018-10-02.
  3. ^ "Adobe Buys Omniture, Opens Gate to Advertising". Forbes magazine. September 16, 2009. Archived from the original on February 22, 2014. Retrieved January 13, 2014.
  4. ^ "Firm for Analyzing Web Traffic Bought by Adobe for $1.8 Billion". New York Times. Associated Press. September 15, 2009. Archived from the original on November 7, 2017. Retrieved January 5, 2014.
  5. ^ "Adobe Media Optimizer is now Adobe Advertising Cloud". Archived from the original on 2020-12-01. Retrieved 2021-03-16.
  6. ^ "Adobe to acquire Magento for 1.6B". 21 May 2018. Archived from the original on 16 October 2018. Retrieved 23 October 2018.
  7. ^ "Adobe buys Marketo for $4.75 billion". 20 September 2018. Archived from the original on 6 August 2019. Retrieved 23 October 2018.
  8. ^ "Renamed & Rebranded: Adobe Launch". 25 July 2021. Archived from the original on 7 January 2022. Retrieved 7 January 2022.
  9. ^ "Adobe Experience Manager". adobe.com. Adobe. Archived from the original on 27 May 2020. Retrieved 5 December 2018.
  10. ^ "Forrester Names Web Content Management Leaders". CMSWire. 2018-11-16. Archived from the original on 2018-12-06. Retrieved 5 December 2018.
  11. ^ "Gartner's Top 19 Enterprise Digital Asset Management Solutions". CMSWire. 2018-07-03. Archived from the original on 2018-12-06. Retrieved 5 December 2018.
  12. ^ "Adobe Campaign Manager". adobe.com. Adobe. Archived from the original on 20 June 2020. Retrieved 20 June 2020.
  13. ^ "Operational Playbook: Adobe Campaign" (PDF). Adobe. Archived (PDF) from the original on 2015-08-24. Retrieved 2013-05-23.
  14. ^ "Algorithmic Models Overview". docs.adobe.com. Archived from the original on 2020-08-14. Retrieved 2020-08-14.
  15. ^ "Adobe to Acquire Workfront". news.adobe.com. Archived from the original on 2020-12-21. Retrieved 2021-01-01.
Categories