Adober Studios
Type of businessJoint venture
Available inEnglish, Filipino
DissolvedAugust 31, 2020; 2 years ago (2020-08-31)
Area servedWorldwide
OwnerABS-CBN Digital Media
Key peopleDonald Patrick Lim
IndustrySocial media
URLchickenporkadobo.abs-cbn.com[dead link]
LaunchedSeptember 15, 2014; 7 years ago (2014-09-15) (as Chicken Pork Adobo)
Current statusDefunct

Adober Studios, formerly known as Chicken Pork Adobo, was a YouTube multi-channel network owned and operated by Filipino media conglomerate ABS-CBN Corporation. It was the country's first and only YouTube-certified multi-channel network.

Background

Initially, Chicken Pork Adobo had 90 content creators whose channels on YouTube tackle a variety of topics ranging from toys and games, fashion, comedy, music, lifestyle, vlogs, entertainment, arts and crafts, food, parenting, and inspirational. Among the YouTube channels under Chicken Pork Adobo was Kids' Toys which was launched in May 2012 and was currently the network's biggest channel. Also part of the network's content creators are Lloyd Cafe Cadena† who became popular in social media because of his funny videos and memes about love, school, as well as pop culture parodies, solo musician Ian Rondilla, actor Xian Lim, actor JC De Vera, actress Melissa Ricks, former Rugby player and comedian/host Eric Tai, and artist manager and tabloid writer Ogie Diaz. Another channel under the network was The Soshal Network[1] starring three lawyers with entertaining commentaries on how to become a socialite and Plump Pinay by Cai Cortez who advocates of being comfortable of your own body.[2][3][4][5][6][7] Also part of Chicken Pork Adobo was Kitchen Queen (later renamed as Chef Liza) of Liza Diño.[8] As of August 2016, Chicken Pork Adobo had over 300 content creators. Among the newest content creators were Bretman Rock, Kristel Fulgar, Alexa Ilacad, and Andrea Brillantes.[9] As of 2017, the network had over 350 content creators.[10]

Adober Studios ceased its operations on August 31, 2020 as part of the retrenchment by ABS-CBN Corporation, due to the denial of ABS-CBN's legislative franchise by the House of Representatives on July 10, 2020.[11]

References

  1. ^ "The Soshal Network".
  2. ^ Periabras, Rosalie (July 15, 2015). "ABS-CBN launches YouTube network for upcoming online 'stars'". Manila Times.
  3. ^ "ABS-CBN launches YouTube network l 'online sensations'". ABS-CBN News. July 15, 2015.
  4. ^ Bonoan, Reggee (July 17, 2015). "Ex-young actress, Showtime host sumisikat sa 'Chicken Pork Adobo'". Bandera.
  5. ^ "Content Marketing Summit 2015: 'Tis time for disruptive content". Philippine Daily Inquirer. June 22, 2015.
  6. ^ Loyola, James (July 15, 2015). "ABS-CBN launches online network". Manila Bulletin. Archived from the original on July 22, 2015.
  7. ^ Desiderio, Louella (July 17, 2015). "ABS-CBN launches YouTube channel". Philippine Star. Archived from the original on July 18, 2015. Retrieved July 18, 2015.
  8. ^ Joyce Jimene (June 13, 2015). "Liza Diño on her secret ingredient in adobo, marriage with Aiza". Philstar Global. Archived from the original on September 22, 2016. Retrieved August 24, 2016.
  9. ^ Dondon Sermino (21 August 2016). "YouTube channel ng ABS-CBN, naka-4 bilyon views na! (Tagalog)". Abante.
  10. ^ "More Filipinos follow, visit ABS-CBN Online". Manila Standard. 5 February 2017.
  11. ^ "Farewell, Adober Studios". Nikkoquilo.