It is the largest airline in Ghana with over 600,000 passengers booked in 2022,[3] accounting for 55% of domestic passengers and 20% of all air passengers in the country.[5][6][7] The airline has been consistently profitable since 2014.[8][9]
Presentation of AOC to Africa World Airlines on 21 September 2012
AWA was born as the brainchild of noted Ghanaian investment banker and traditional leaderTogbe Afede XIV.[13] The airline received its Air Carrier License from Ghana Civil Aviation Authority on 4 March 2011.[14][15] After securing funding and partnership for the project, the initial management team led by CEO Zhang Jiuhua and COO Sean Mendis proceeded with the technical certification of the airline.[16][17][18] AWA took delivery of its first Embraer 145 aircraft in August 2012, immediately followed by a second aircraft in September 2012.[19][1] It received its Air Operator Certificate on 21 September 2012 and commenced flight operations that same day with daily services between Accra and Kumasi.[13] Flights to Tamale commenced later that year. By 2013, Zhang had been replaced by Michael Cheng Luo as CEO,[20] and Mendis was replaced as COO by Apiigy Afenu.[18] A third Embraer 145 was delivered in November 2013 as the airline increased frequencies on the domestic routes.[21]
Consolidation
In December 2013, AWA launched its first international route connecting Accra with Murtala Muhammad International Airport in Lagos.[22] Services to its fourth domestic destination of Takoradi commenced in May 2015.[23] Plans for expansion of regional routes were temporarily put on hold due to the outbreak of Ebola in West Africa,[24][25] but the airline nonetheless recorded its first annual profits in 2014.[8] The airline continued to expand its domestic market share during this period,[26] and focussed on training Ghanaian staff in technical roles such as pilots and engineers to reduce dependence on expatriates.[27] In May 2015, AWA successfully completed its first IOSA audit, making it only the second airline in Ghana to achieve this international safety standard.[28] In October 2015, Samuel Thompson took over from Apiigy Afenu as COO.[29]
Expansion
Africa World Airlines inaugural flight to Abidjan on 14 February 2020
AWA began the next phase of its expansion in December 2016, with the delivery of its fourth Embraer 145 aircraft.[21] In 2017, John Xiaoyi Quan, former Managing Director of Air Guilin in China, took over as CEO.[30] Two additional aircraft were also delivered in 2017 taking the fleet up to six.[21] New services to Abuja[31] and Monrovia[32] were launched. AWA became a full member of IATA in 2017,[33] following the completion of its second IOSA audit. The airline is the only IATA member airline in Ghana.[34] In 2018, Sean Mendis returned as COO after 6 years away.[18] The airline launched flights to Freetown in 2018,[35]Wa in 2019,[36] and Abidjan in 2020.[37] Michael Cheng Luo also returned as CEO in 2019 [20][38] and the airline took delivery of its seventh and eight aircraft in 2018 and 2019 respectively.[21] The airline was the largest international carrier operating to Nigeria by 2019 with 200 monthly frequencies to both Lagos and Abuja.[18][39] AWA consolidated its position as the premier airline in Anglophone West Africa with its dominance of the Nigerian regional travel market, and its numerous partnerships with international airlines.[40][18][41]
COVID-19 pandemic
AWA temporarily suspended passenger operations on 30 March 2020 due to the spread of COVID-19 in Ghana.[42] Domestic passenger operations resumed on 1 May 2020 under enhanced sanitary protocols, including disinfection of the aircraft after each flight.[43][44] The airline continued to operate humanitarian flights to repatriate Ghanaians stranded abroad during the period of closed borders,[45] and began a phased resumption of international flights from September 2020.[46] Domestic traffic had recovered to 2019 levels by the end of 2020.[47][48] AWA received the second highest score among all African airlines for their COVID-19 safety protocols as assessed by independent watchdog Safe Travel Barometer.[49] In 2021, AWA once again booked over 600,000 passengers, thus almost matching the record traffic levels seen in 2019.[6]
Post COVID Challenges
AWA failed to restart flights to Wa after the COVID-19 related disruptions, citing safety concerns at the airport.[50] The airline saw significant staff turnover and changes during the period immediately following the pandemic, with both COO Mendis and CEO Luo exiting the company for the second time at the expiry of their contracts in 2020 and 2022 respectively, and Yingli Zhou taking over as the new Chief Executive.[51][2] The airline faced significant operational issues that led to the grounding of three aircraft and forced them to suspend flights to Abidjan, Freetown and Monrovia. Increased competition from Passion Air also led to an erosion of AWA's previously dominant domestic market share during 2022.[52] Zhou has cited a need to refocus operations away from lower yielding international routes as one of his priorities.[2]
Africa World Airlines took delivery on 30 August 2012 of its first Embraer 145 aircraft that was used to operate domestic routes.[56] A second aircraft was delivered on 8 September 2012.[1] The airline added a third aircraft in 2013 and a further five aircraft between 2016 and 2019. All these aircraft were previously operated by Tianjin Airlines which is a sister company within the HNA Group.[57] AWA was the largest operator of the Embraer 145 type in the Middle East and Africa region, but operational constraints have left the fleet with only 4 airworthy aircraft as of September 2022.[58][54]
Future plans
Africa World Airlines stated that it intended to introduce two additional ERJ-145s in 2021,[37] as well as a larger capacity aircraft type at the appropriate time to expand its regional routes.[59][60] In 2019, a three-way MoU was signed between COMAC, CAD Fund and AWA to promote the launch of the ARJ-21 aircraft in the African market, although no specific timeline was given for the introduction of this type.[61]
On 15 April 2021, Africa World Airlines conducted the first ever test flight by a jet aircraft to Ho Airport in the Volta Region of Ghana. The airline stated that they intended to commence scheduled services between Ho and Accra shortly thereafter.[64] However, in March 2022, AWA confirmed that it had decided not to launch flights on this route due to operational challenges.[65]
In August 2022, AWA made the decision to suspend all flights to Freetown and Monrovia due to operational constraints. Coming on the heels of the cancellation of Abidjan services, it left AWA serving only destinations in Ghana and Nigeria as of September 2022.[52][54]
In October 2019, AWA and Brussels Airlines concluded an interline partnership to connect passengers through their joint networks.[72][73]
AWA and Air Burkina announced in January 2020 that they had concluded a partnership for passengers to connect from Ouagadougou through Accra to Lagos, Abuja and Abidjan.[74]
Africa World Airlines and Cabo Verde Airlines also announced a partnership effective from February 2020 to improve connectivity in West Africa between their respective networks.[75][76]
In May 2022, AWA and Kenya Airways announced an expansion of their partnership to enhance West African connectivity between the two airlines over AWA's hub at Kotoka International Airport in Accra.[77]
Awards and recognition
The AWA team receives the award as "Best Airline in West Africa" for 2019
Africa World Airlines has been recognised as "Domestic Airline of the Year" in Ghana every year consecutively since 2015. In September 2019, the airline was inducted into the CIMG Hall of Fame after being voted the winner in the "Domestic Airline of the Year" category for five consecutive years.[78]
Africa World Airlines was also recognised as "Best Airline in West Africa" for 2019 by the Balafon Travel Awards being held during the Accra Weizo 2019 travel conference and exhibition.[79]
In April 2019, AWA was recognised by Embraer for providing the highest quality standard of fleet reliability data among all Embraer 145 operators worldwide.[80]
In October 2019, Africa World Airlines received the 2019 AviaTour award for "Best Passenger Experience".[81]
In December 2019, the prestigious Routes Africa Awards honored the airline with the Airline Excellence Award for "Innovation and Capacity Growth" in recognition for AWA's steady growth and creative marketing.[82]
AWA also received recognition and commendation from the Brazilian Ministry of Foreign Affairs and President Jair Bolsonaro in July 2020, for assisting with the repatriation of Brazilian citizens from 7 countries in West Africa during the COVID-19 pandemic.[83][84]
Africa World Airlines was the recipient of the Tower Award for "Best African Airline Connectivity (Regional)" at the Aviators Africa conference in October 2021. The airline won the award for the second consecutive year in October 2022.[85][86]
In February 2022, AWA was recognised as the Best International Carrier in Nigeria for 2021 by the organisers of the Abuja Jabamah Travel Awards.[87]
Incidents
On 13 February 2018, an Africa World Airlines Embraer 145 from Lagos to Accra with 41 passengers and 4 crew was the target of a robbery plot while taxiing for departure. The pilot discharged hot air from the aircraft's exhaust onto the robbers, scaring them away. The aircraft was subsequently checked by police and departed after a 2 hour delay.[88][89][90]
^"Post by Africa World Airlines Limited". LinkedIn. Africa World Airlines. 4 March 2021. On 4th March 2011, Africa World Airlines was awarded our Air Carrier License by Ghana Civil Aviation Authority
^"Meet the AWA CEO". Facebook. Africa World Airlines. 19 June 2017. Mr Quan John Xiaoyi has 16 years of Airline Experience having held various positions within Hainan Airlines in China and its conglomerate. His last post was MD of Air Guilin.
