Alix Peabody
Born
New York City, New York, U.S.
EducationDartmouth College
Known forBev

Alix Peabody is an American entrepreneur and investor known for founding the company Bev.

Early life and education

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Peabody was born in New York City to Doug Peabody and Annick Cooper and earned her bachelor's degree from Dartmouth College, majoring in Mathematics and English.[1] She was admitted to the University of Southern California's (USC) Film School program in screenwriting.[2][3] She later dropped out of USC to focus on her entrepreneurial career.[3]

Career

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After completing her undergraduate studies, she gained experience in the finance industry, working at Bridgewater Associates.[4] In 2015, while working as an executive headhunter for tech companies in Silicon Valley, she faced health challenges that led her to organize ticketed pool parties to cover her medical bills.[5][6] Her work as a pool party organizer inspired her to start her wine supply company to market canned wine spritzers to women.[7][8]

In 2017, Peabody enrolled in the beverage industry, starting Bev, a canned wine supplier based in Venice, California.[9] She paid the first batch of Bev with the retirement account she had gotten while working at Bridgewater Associates.[10] In 2021, Bev signed a distribution deal with E & J Gallo Winery[11] which acquired Bev in 2023.[12]

Recognitions

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Alix Peabody, along with Bev, have received numerous awards and recognitions, including Ad Age's Visionary/Founder of the Year (2021),[13] Inc's Female Founders 100 list (2021),[14] and Digiday's Future Leader Award (2021).[15]

References

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  1. ^ "Alix Peabody" (PDF).
  2. ^ Crisp, Kelley. "12 | Dartmouth Alumni Magazine | MAY | JUNE". Dartmouth Alumni Magazine | The Complete Archive. Retrieved 2023-12-27.
  3. ^ a b "This 28-Year-Old Cashed Out Her 401(k) to Buy 300 Gallons of Rosé. Now She's Running a Multimillion Dollar Wine Company". Money. Retrieved 2023-12-27.
  4. ^ Sorvino, Chloe. "Is Silicon Valley Coming For Rosé?". Forbes. Retrieved 2023-12-27.
  5. ^ Megan DiTrolio (2020-01-23). "I Started a Company to Pay Off the Cost of Freezing My Eggs". Marie Claire Magazine. Retrieved 2023-12-27.
  6. ^ "ALIX PEABODY'S FEMALE-FIRST CANNED WINE BRAND 'BREAKS THE GLASS'".
  7. ^ "Is Silicon Valley Coming For Rosé?". Forbes. April 16, 2019. Retrieved 2023-12-27.
  8. ^ "Check the attitude. There are more reasons than ever to try canned wines". Los Angeles Times. September 19, 2021. Retrieved 2023-12-27.
  9. ^ Hernbroth, Megan. "Founders Fund made its first alcohol investment. Here's how the 28-year old woman who founded the company is trying to change drinking culture for the better". Business Insider. Retrieved 2023-12-27.
  10. ^ Sorvino, Chloe. "'Made By Chicks' Startup Goes All Out In The Market For Canned Wine". Forbes. Retrieved 2023-12-27.
  11. ^ "Gallo to distribute upstart canned wine brand Bev". Press Democrat. February 19, 2021. Retrieved 2023-12-27.
  12. ^ Mileham, Arabella (2023-06-05). "E & J Gallo winery acquires female-empowerment brand Bev". The Drinks Business. Retrieved 2023-12-27.
  13. ^ "Alix Peabody's female-first canned wine brand 'breaks the glass'". AdAge. June 7, 2021. Retrieved 2023-12-27.
  14. ^ "Inc.'s 2021 Female Founders 100".
  15. ^ "IPSY and Huge are among 2021 Future Leader Awards nominees". Digiday. 2021-02-23. Retrieved 2023-12-27.
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