All Day Convenience Store is a convenience store division of All Value Holdings Inc., a subsidiary of the Villar Group of Companies owned by a Filipino entrepreneur and former Philippine senator, Manny Villar.[3] All Day Convenience Store was the former Finds Convenience Store Inc., an experimental business of Villar, which was established in 2008 with an initial 40 branches in Metro Manila.[4][5]
History
In 2008, former senator Manny Villar ventured into the convenience store business and started Finds Convenience Store Inc. as his "experimental business".[4][5] Finds grew to 40 branches along Metro Manila and served as a convenience store outlet for his housing business, Camella Homes, and at his mall chain, Starmall.
Seeing the potential of Finds, Villar took it seriously and rebranded it as All Day Convenience Store in 2014.[6]
In his interview with Entrepreneur Philippines, he said that Finds was one of his small, experimental companies, and that All Day was a serious attempt.[4]
Taking up the challenge against his giant competitors like 7-Eleven and MiniStop, he expanded the branches of All Day to 80 along with the conversion of 40 existing branches of Finds Convenience Store Inc. to All Day Convenience Store.[7][8] He was optimistic about expanding the All Day Convenience Store brand as a "true Filipino convenience store".[6] At that time, new convenience store brands were coming into the Philippines when Puregold Price Club Inc. had tapped Lawson to open its branches in the Philippines, while SM unveiled their venture with Indonesian convenience store Alfamart and Ayala Land just introduced FamilyMart to the Philippines.[9] The predominant convenience stores in the country, 7-Eleven, which was managed by Victor Paterno, and Ministop, which was managed by John Gokongwei had just sprouted in Mindanao areas.[10][11]
Logo of All Day Supermarket
In All Day's recent expansion, it sprouted more branches in Luzon, concentrating on condominiums, business towers, and residential areas. The expansion then grew from a convenience store to a mini-mart as "All Day Mart," with its debut at Starmall Prima Taguig (now Vista Mall Taguig) in May 2015.[12] All Day also came to the furniture retail business with the introduction of "All Home". It reached 13 stores following the opening of All Home in Antipolo in July 2016.[13] It soon grew into a supermarket, branded All Day Supermart. The supermarket initially opened branches at Vista Mall Taguig, Starmall EDSA Shaw in Mandaluyong, and Vista Mall Sta. Rosa in Santa Rosa, Laguna.[14] In 2016, All Day Supermarket is expanding their branches in Bataan and Las Piñas with a total of 20,000 square meters (220,000 sq ft) of floor space.[15]
From the experiment on forming Finds Convenience Store Inc., it expanded to a huge "All Day" mega-franchise, forming the parent company, All Value Holdings Inc.
However, despite the expansion of All Day brands, All Day Convenience Store reduced their number of stores from 100 to 80+ as of 2016, but this is the result of the conversion of some All Day Convenience Store to All Day Mart and All Day Supermarket, like their branches in Las Piñas and Vista Mall Taguig.[12] However, Villar is still up for the expansion of All Day Convenience Store with the growth and expansion to his land developments across the country.
Products and Services
Like most convenience stores, All Day Convenience Stores have their own products and services. Aside from selling snacks, magazines, and groceries, All Day Convenience Store offers ATM and billing payments as well as mobile Reloading.
And like its competitors that offer food to their customers, All Day Convenience Stores also has their own variety of food offerings:[16]
To expand its franchise aggressively, All Day Convenience Store offers franchising services for those who are willing to operate their own All Day Convenience Store. Franchising can cost ₱4 million with a term that lasts for six years, including store management, operations and improvement services.[4]
