Allen Rosenshine
BornMarch 14, 1939
NationalityAmerican
Alma materColumbia College (BA)[1]
OccupationChairman emeritus of BBDO
Known forCo-founding Omnicom Group
Honours"Top 100 Advertising People in the 20th Century"[1]

Allen G. Rosenshine[2] (born March 14, 1939) is an American advertising executive who previously served as chairman and chief executive officer (1985-1986, 1989–2006) of Batten, Barton, Durstine & Osborn (BBDO). He was also the founding chairman (1986-1989) of the Omnicom Group, the second largest advertising agency in the world.[3][4]

Biography and career

Rosenshine graduated from Columbia College in 1959.[1] He joined BBDO in 1965 as a copywriter and became the BBDO New York creative director in 1975. In 1980, he became president of the New York agency and in 1985, he was named chief executive officer of BBDO Worldwide.[5] In April 1986, He spearheaded what is dubbed as advertising's "Big Bang,"[6] a merger that created the Omnicom Group, the world's largest three-network conglomerate consisting of BBDO (Ranked No. 6) and a merged Needham Harper Worldwide (No. 16) and Doyle Dane Bernbach (No. 12).[7][8] He served as chairman of the Omnicom Group for three years before famously "firing himself" and returning to BBDO as chairman and chief executive officer.[9]

During his tenure as chairman of Omnicom, its billings grew nearly 30 percent from $4.9 billion to $6.3 billion by early 1989.[5] Under his management, BBDO's billings increased from $3 billion to more than $24 billion.[10] Under his leadership, BBDO was selected "Agency of the Year" in 1982, 1984, 1993, 2000, 2001 and 2005 by various industry publications such as Ad Age and Adweek.[5][11][12][13][14]

In 1991, he served as president of the jury of the Cannes Lions International Festival of Creativity.[15]

In 2006, Rosenshine announced his retirement from BBDO and retains the title of chairman emeritus.[10]

Honors and awards

In 1999, Rosenshine was recognized as one of the 100 most influential people in advertising during the 20th century by Advertising Age.[7] He is also a member of the American Advertising Federation Hall of Fame, operated by the American Advertising Federation.[5]

Philanthropy

Rosenshine is one of the founders of the Partnership for Drug-Free Kids and is currently vice chairman of the board.[16]

References

  1. ^ a b c "There's No Business Like the Ad Business". Columbia College Today. 2007. Archived from the original on February 5, 2020. Retrieved May 19, 2020.
  2. ^ "Allen G. Rosenshine". Partnership to End Addiction. Archived from the original on 2021-04-18. Retrieved 2020-11-13.
  3. ^ "Revenue of the world's largest ad agency groups 2018". Statista. Archived from the original on 2020-11-30. Retrieved 2020-05-19.
  4. ^ "50 Largest Marketing Companies in the World - Leadership + Insights". Marketing Matters by Agency Spotter. 2018-01-03. Archived from the original on 2020-04-16. Retrieved 2020-05-19.
  5. ^ a b c d "Members". advertisinghall.org. Archived from the original on 2022-05-02. Retrieved 2020-05-19.
  6. ^ Landler, Mark (April 1, 1991). "Advertising's 'Big Bang' Is Making Noise At Last". Bloomberg. Archived from the original on August 20, 2020. Retrieved May 19, 2020.
  7. ^ a b "The Top 100 Advertising People: 26-49". adage.com. 1999-03-29. Archived from the original on 2015-11-23. Retrieved 2020-05-19.
  8. ^ "BBDO, DDB and Needham Merge To Form World's Largest Ad Group". AP NEWS. Archived from the original on 2022-05-02. Retrieved 2020-05-19.
  9. ^ "Chairman of BBDO To Retire This Year". The New York Times. 2006-11-13. ISSN 0362-4331. Archived from the original on 2022-05-02. Retrieved 2020-05-19.
  10. ^ a b "BBDO's Allen Rosenshine Makes Retirement Official". adage.com. 2006-11-07. Archived from the original on 2017-05-04. Retrieved 2020-05-19.
  11. ^ O'Leary, Noreen (January 9, 2006). "BBDO". www.adweek.com. Archived from the original on 2020-08-09. Retrieved 2020-05-19.
  12. ^ O'Leary, Noreen (January 14, 2002). "Global Agency of the Year 2001". www.adweek.com. Archived from the original on 2020-10-31. Retrieved 2020-05-19.
  13. ^ Elliott, Stuart (1994-03-23). "Adweek Says BBDO Is Agency of Year". The New York Times. ISSN 0362-4331. Archived from the original on 2018-02-04. Retrieved 2020-05-19.
  14. ^ "Agency of the Year 2002: Past Winners". www.adweek.com. January 20, 2003. Archived from the original on 2018-12-23. Retrieved 2020-05-19.
  15. ^ "BBDO's Rosenshine retires after 41 years with agency". Campaign (Press release). November 8, 2006. Archived from the original on May 2, 2022. Retrieved May 19, 2020.
  16. ^ "Allen Rosenshine - Where Families Find Answers on Substance Use | Partnership for Drug-Free Kids". drugfree.org. Archived from the original on 2022-05-02. Retrieved 2020-05-19.
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