Alpha Delta Sigma
ΑΔΣ

Founded	November 14, 1913; 110 years ago (1913-11-14) University of Missouri
Type	Professional
Affiliation	PFA (former)
Emphasis	Advertising, men's
Scope	National
Motto	Truth
Colors	Red and White
Chapters	61
Absorbed	Gamma Alpha Chi (1971)
Later, absorbed by	American Advertising Federation (1973)
^[1]^[2]^[3]

Alpha Delta Sigma (ΑΔΣ) began as a men's honorary fraternity in the field of advertising.^[1] It was founded on November 14, 1913 at the University of Missouri, which from the beginning noted its affiliation with the "Associated Advertising Clubs of the World", an earlier name for the American Advertising Federation.^[4]

The Fraternity appears to have fairly quickly repositioned itself as a men's national professional advertising fraternity, with some chapters providing housing for members. As such it joined the Professional Fraternity Association in 1928 as a charter member.

Alpha Delta Sigma merged with Gamma Alpha Chi, which had also been formed February 9, 1920 at University of Missouri as a female counterpart to Alpha Delta Sigma. The merger occurred on November 2, 1971.^[5] In 1964, Alpha Delta Sigma had 50 undergraduate and 11 professional chapters and Gamma Alpha Chi had 37 chapters of which 22 were active.

The merged fraternity was headquartered, briefly, at Texas Tech University. In 1973, the combined fraternity, still named ΑΔΣ and often just "ADS", itself finally merged into the American Advertising Federation. Today the AAF continues to use the name Alpha Delta Sigma for its collegiate programs and as a subsidiary national honor society for the field.

Symbols and traditions

The colors of the Fraternity were red and white.^[4]
The pin was a shield, with the image of the Western Hemisphere at bottom, surmounted by the three Greek letters of its name.^[4]
Chapters were named for prominent members of the field, prominent alumni or members of a host school's faculty.^[6]

References

^ ^a ^b While curiously not profiled itself in Baird's, ΑΔΣ Fraternity is mentioned as a merger partner of Gamma Alpha Chi in the 19th and 20th edition of the book. William Raimond Baird (1977). Baird's Manual of American College Fraternities (19th ed.). Baird's Manual Foundation, Incorporated.
^ John McDonough; Karen Egolf (18 June 2015). The Advertising Age Encyclopedia of Advertising. Taylor & Francis. pp. 1037–. ISBN 978-1-135-94913-6.
^ "Induction Ceremony for Alpha Delta Sigma" (PDF). 2010-08-24. Retrieved 2017-09-27.
^ ^a ^b ^c According to the 1921 University of Missouri Salvitar yearbook, p.300.
^ "University of Nebraska-Lincoln Yearbook 1928: Image 371". Transcribe UNL. Retrieved 2019-08-05.
^ For example, the original Missouri chapter was named after John W. Jewell, according to the 1921 Salvitar yearbook, p.300. The later-formed Minnesota chapter was named the Dean E. E. Nicholson chapter of ΑΔΣ, according to the Minnesota Gopher Yearbook, 1928, p.356.

v t e Professional fraternities and sororities organizations and members
Currently active members of the Professional Fraternity Association	Alpha Zeta Alpha Kappa Psi Alpha Rho Chi Alpha Phi Omega Alpha Chi Sigma Alpha Omega Epsilon Delta Chi Xi Delta Epsilon Mu Delta Theta Phi Delta Kappa Alpha Delta Omicron Delta Sigma Pi Delta Sigma Chi Epsilon Nu Tau Theta Tau Kappa Epsilon Kappa Epsilon Psi Kappa Eta Kappa Kappa Kappa Psi Kappa Lambda Chi Kappa Psi Lambda Kappa Sigma Mu Beta Phi Mu Phi Epsilon Pi Sigma Epsilon Rho Pi Phi Sigma Alpha Sigma Alpha Iota Tau Beta Sigma Phi Alpha Delta Phi Beta Phi Gamma Nu Phi Delta Epsilon Phi Delta Chi Phi Sigma Pi Phi Chi Theta
Former and formerly active members of the Professional Fraternity Association or its predecessors: Professional Panhellenic Association or Professional Interfraternity Conference	Alpha Delta Theta Alpha Delta Sigma Alpha Kappa Kappa Alpha Sigma Alpha Alpha Tau Delta Alpha Omega Beta Alpha Psi Gamma Eta Gamma Gamma Iota Sigma Delta Epsilon Iota Delta Sigma Delta Delta Psi Kappa Epsilon Eta Phi Zeta Phi Eta Theta Kappa Psi Theta Sigma Upsilon Theta Sigma Phi Iota Sigma Pi Kappa Alpha Pi Kappa Beta Pi Kappa Delta Epsilon Kappa Phi Kappa Nu Sigma Nu Xi Psi Phi Omicron Delta Kappa Omicron Nu Pi Lambda Theta Sigma Delta Chi Sigma Nu Phi Sigma Sigma Sigma Sigma Phi Delta (now social) Phi Beta Gamma Phi Beta Pi Phi Delta Delta Phi Delta Gamma Phi Delta Kappa Phi Delta Pi Phi Delta Phi (now honor society) Phi Epsilon Kappa Phi Lambda Kappa Phi Mu Alpha Sinfonia (now social) Phi Rho Sigma Phi Upsilon Omicron Phi Chi Chi Beta Phi Psi Omega Omega Tau Sigma Omega Upsilon Phi Pershing Rifles Scabbard and Blade Scarab
North American Interfraternity Conference	Alpha Gamma Rho Alpha Gamma Sigma
Active independent professional fraternities	Alpha Gamma Kappa Alpha Zeta Omega Alpha Eta Rho Alpha Iota Alpha Psi Gamma Epsilon Tau Delta Sigma Theta Delta Theta Sigma Delta Kappa Gamma Delta Kappa Phi Delta Phi Epsilon Kappa Gamma Psi Kappa Pi Nu Beta Epsilon Phi Delta Kappa (sorority) Phi Sigma Gamma Phi Psi Chi Eta Phi Block and Bridle
Inactive independent professional fraternities	Aleph Yodh He Alpha Epsilon Iota Alpha Tau Sigma Chi Zeta Chi Delta Omicron Alpha Pi Delta Nu