Already Platinum is the debut studio album by American rapper Slim Thug. It was released through the Neptunes's Star Trak Entertainment, an imprint of Geffen Records (part of the Interscope Geffen A&M corporate unit) on July 12, 2005. Its original release date was scheduled for February 2005, but heavy bootlegging and numerous delays held the album back, forcing a vast majority of its original track listing to be replaced. The original track listing included a version of the track "I Ain't Heard of That" which featured Jay-Z.
In an interview with XXL, the rapper explained the album title does not suggest he will go platinum, but that his lifestyle (before he got a record deal) was already similar to that of rappers who had reached the platinum status. In an interview on The Tyra Banks Show, mentor Pharrell revealed that he was a millionaire before the two met, and he especially liked that about him. He continued to say that he was "already platinum," the album name was just in confirmation of this.[citation needed]
The album debuted at number two on the US Billboard 200, with 130,000 copies sold in the first week.[1] Despite its title, the album has only sold at least 500,000 copies in the United States, signifying gold certification by the Recording Industry Association of America (RIAA).[2][3][4]
Background
In 2016, in an interview with Slim Thug, he claims to have met the albums executive producer Pharrell Williams in Houston prior to career a mentorship arranged by Jimmy Iovine, as both acts were signed to Interscope Records at the time. Slim Thug also claims to have recorded a bulk of album in Los Angeles; Williams played him a then-unreleased remix to Jay-Z's 2003 single "Change Clothes" (which Williams also produced), which was later reworked and became a song on the album, "I Ain't Heard of That". The song was also supposed to keep a verse performed by Jay-Z as a guest feature, however once the song became heavily bootlegged, the verse was replaced by fellow Houston rapper Bun B. Jay-Z received a formal songwriting credit on the song, despite Slim Thug alleging that Williams wrote the chorus.[5]
Already Platinum garnered a positive reception from music critics who praised Slim's vocal delivery and the Southern production. AllMusic's Andy Kellman praised Slim's delivery for being more charismatic than Lil' Flip and Mike Jones, and the production work from both Mr. Lee and The Neptunes, concluding that "Already Platinum is one of 2005's best rap albums."[6] Evan McGarvey of Stylus Magazine praised the Neptunes' production for evolving with Slim's Southern drawl and delivery, concluding that "After years of singles that people called "infectious" and "club-ready," they take Slim Thug and his dashing uniqueness and carve diamonds. This [album] isn't a musical highlight reel, it's watching artists shuck off personal curses and step into their own skins."[13]Vibe contributor Rondell Conway wrote that, "Slim's worldly sensibilities make the pensive moments on the album both heartfelt ("Dedicate") and heady ("The Interview"). All the while, he keeps his Teflon status intact–without telling any tall tales."[15]Rolling Stone's Christian Hoard called the record "a popwise bastardization of the Houston rap scene's round-the-way charm", praising Slim's "down-home brassiness" delivering "brawny boasts and mesmerizing refrains", and the Neptunes' "arty minimalism" being better than on previous outings.[11]
Entertainment Weekly writer Michael Endelman gave note of Slim having a "steady, linebacker-strong flow and [a] baritone" throughout the album but gave credit to the Neptunes for giving him "spacious and stark beats that are equal parts frightening and funky".[8] Steve Jones of USA Today said that big names like T.I. and Jazze Pha didn't turn the attention away from the main artist, saying that "Slim [Thug]'s confident, laid-back deliveries keep him from being overshadowed."[14] Chris Ryan of Spin commended Slim for lending his voice to the Neptunes' atmospheric production, saying they "contribute some of their most adventurous work yet."[12] Tom Breihan of Pitchfork was critical of most of the tracks by the Neptunes, saying they "lost the gleaming, clattering swagger they once had, relying instead on bloodless synth lines and itchy, nattering drums" and that Slim's performance on them suffered. But said that the tracks by Mr. Lee ("Diamonds" and "3 Kings") were the highlights, concluding that, "On tracks like this, Slim sounds prehistoric, like he's always existed, like this voice has been echoing over canyons and through caves since before time began."[10]
