|Died||17 November 2018 (aged 90)|
Mumbai, Maharashtra, India
|Spouse(s)||Pearl Padamsee (divorced)|
Dolly Thakore (divorced)
Sharon Prabhakar (separated)
|Children||3, including Shazahn Padamsee|
|Relatives||Akbar Padamsee (brother)|
Raisa Padamsee (niece)
Alyque Padamsee (5 March 1928 – 17 November 2018) was an Indian theatre personality and ad film maker. He played Muhammad Ali Jinnah in the 1982 British period film Gandhi.
Besides being involved in Indian theatre as an actor and producer, Padamsee was an advertising professional who once headed the advertising company Lintas Bombay.
Padamsee was born in Bombay in 1928 into a traditional Khoja Muslim Ismaili family hailing from the Kutch region of Gujarat. Ancestors of Padamsee family originally belonged to the Charan community of Kutch who converted to Islam and joined Khoja caste. The name padamsee has Sanskrit equivalent padmasinh (padma=lotus, sinh= lion, usually a title) or padmashree (shree is an honorific). The family had been settled in the nearby Kathiawar region for some generations; Padamsee's grandfather, who had been the sarpanch (headman) of Vāghnagar, a village in Bhavnagar district, was famous for having distributed his entire granary to the village during a famine. .
Padamsee's father, Jafferseth Padamsee, was an affluent businessman who owned 10 buildings and also ran a glassware and furniture business. His mother, Kulsumbai Padamsee, was a home-maker. Alyque was one of their eight children; one of his cousins is the painter Akbar Padamsee son of Hasanali Padamsee. Although rich, the family was not well-educated, and neither of his parents had received much education. Alyque and his brothers (but not his sisters) were the first to attend school and learn English there; the parents later picked up a smattering of the language from their sons. Raised in an extremely traditional environment, in a devout Muslim family, Padamsee described himself as an agnostic who disclaimed his religion at the age of 18. He was educated at St. Xavier's College, Mumbai.
Padamsee's first wife was Pearl Padamsee, a Christian lady born to a Jewish mother and Christian father. They had one daughter, Raell Padamsee. Padamsee then had an extended relationship with Dolly Thakore, and for all intents and purposes they were assumed to be husband and wife by the world. Dolly and Padamsee had a son Quasar Thakore Padamsee. Padamsee then married Sharon Prabhakar, with whom he has a daughter, Shazahn Padamsee. All three women were connected with the performing arts, specifically with theatre and television.
For 14 years, Padamsee was the Chief Executive who built Lintas India to be one of the top agencies in the country. He went on to become the Regional Co-ordinator of Lintas South Asia. Known as the 'Father of Modern Indian Advertising', Padamsee has built over 100 brands. He was the only Indian to be voted into the International Clio Hall of Fame, the Oscars of World Advertising. He was Chairman of the London Institute of Corporate Training at which he conducted courses on leadership training and ideation. His best seller book on Advertising entitled A Double Life is prescribed in business schools.
Padamsee created Lalitaji for Surf, Cherry Charlie for Cherry Blossom Shoe Polish, the MRF Muscle Man, the Liril girl in the waterfall, the Kamasutra couple, Hamara Bajaj, the TV detective Karamchand, the Fair & Handsome brand, etc. Recently he created the Idea of a Fatwa against Terrorism which was announced by the Grand Mufti of the Deoband Uloom. For the Golden Jubilee of The Indian Institute Technology Bombay his idea of starting an initiative to create 10 Great Ideas That Will Change The World In The Next 50 Years caused a great deal of excitement. He was also working on AIDS Prevention Idea with the Dept. of Biotechnology.
He was the CEO of AP Advertising Pvt. Ltd., a firm of Image and Communications Consultants, who have provided consultancy services to a number of national and multinational companies, as Creative Advisor.
Padamsee is also known for his English language theatre productions in India like Evita, Jesus Christ Superstar, Tuglaq, and his latest, Broken Images, which was invited to the Kennedy Center in Washington, DC in 2011. He was conferred the Lifetime Achievement Award for Theatre by the Sangeet Natak Akademi; and this January the Tagore Ratna. Internationally, he is known for his portrayal of Muhammad Ali Jinnah in Sir Richard Attenborough's Gandhi.
He worked for the Citizens for Justice & Peace, the Citizens Action Group, and he was on the Advisory Council of the Indian Institute of Technology (IIT Bombay). Earlier he worked as Communications Advisor to Chandrababu Naidu, the former Chief Minister of Andhra Pradesh State. Recently[when?] he was appointed to the Prime Minister's AIDS Task Force (Earlier served as Advisor to Prime Minister Rajiv Gandhi on Commercial Television).
|1982||Gandhi||Muhammad Ali Jinnah|
A Double Life: My Exciting Years In Theatres and Advertising (autobiography)
I was born into riches: Ours was a Kutchi business family. My father, Jafferseth, owned 10 buildings and also ran a glassware and furniture business. My mother, Kulsumbai Padamsee, was a housewife. Anything I wanted was there for the asking. We were eight children in all but I, being born after three daughters, was pampered most. Among Gujarati families, it was only the Padamsees and the royal house of Rajpipla. At school, I learnt to speak in English. Later, our parents learnt the language from us. All that I am today is because of what I learnt at school. Miss Murphy, who ran the school, was an inspirational figure for me.
For many in the advertising industry, Alyque Padamsee was God. Known as the Father of Modern Indian Advertising, he inspired a generation of advertising professionals and passed on his genius to many others.