Anime Festival Asia
Maid café at Anime Festival Asia 2009
StatusActive
GenreFestivals
FrequencyAnnually (in each country)
CountryIndonesia, Malaysia, Singapore, Thailand
Inaugurated22 November 2008 (2008-11-22)
Most recent25 November 2022
Websiteanimefestival.asia

C3AFA, also known as Anime Festival Asia (AFA), is a series of anime conventions held in the Southeast Asian region, with a core annual convention held in Singapore. The main convention is traditionally held over a weekend in late November to early December. It was held at the Suntec Singapore International Convention and Exhibition Centre from 2008 to 2011, but was moved to the Singapore Expo MAX Pavilion in 2012 due to renovation works at Suntec Convention Centre that year. The convention returned to Suntec Convention Centre in 2013 and is being held there till now.

Satellite conventions were also held at the Putra World Trade Centre, Kuala Lumpur, Malaysia; at the Jakarta International Expo, Kemayoran, Jakarta, Indonesia; at the Royal Paragon Hall, Bangkok, Thailand; and at the Indonesia Convention Exhibition, Tangerang, Greater Jakarta, Indonesia.

Alongside the main conventions, AFA also holds periodic business conferences focusing on the anime and manga industry. The first of these was Animation Asia Conference, held in 2009.[1]

The attendees of AFA was 94,270 in 2016,[2] 96,000 in 2017 and 105,000 in 2018.[3] The total cumulative attendance from 2008 to 2018 is approximately 1,700,000.

The continued organisation of AFA and its flagship Japanese music concert I Love Anisong is managed by SOZO Pte Ltd.[4] In 2017, SOZO entered a partnership with Sotsu—organizer of C3 events in Japan, Hong Kong, and China, forming C3AFA.[5] In 2018, SOZO and Eliphant—the organizer of GameStart, a gaming and sports event in Singapore, formed a strategic alliance to bring more contents to the region.[6]

History

AFA History

Dates Location Attendance Guests
22–23 November 2008 Suntec Singapore International Convention and Exhibition Centre
Singapore		29,000Kunio Okawara, Kōji Morimoto, May'n,[7] Ichirou Mizuki
21–22 November 2009 Suntec Singapore International Convention and Exhibition Centre
Singapore		52,000Hatsune Miku, Ichirou Mizuki, May'n, Shoko Nakagawa, Yoshiki Fukuyama,[8] Kaname,[9] Danny Choo
12–14 November 2010 Suntec Singapore International Convention and Exhibition Centre
Singapore		71,000Aira, Alodia Gosiengfiao, Kaname, Kana Hanazawa, Angela, Ichirou Mizuki, JAM Project, May'n, Scandal
11–13 November 2011 Suntec Singapore International Convention and Exhibition Centre
Singapore		82,000[10]Danny Choo, Hatsune Miku, Ichirou Mizuki, Flow, Lisa, Sea*a, May'n, Angela, Kalafina, Kanako Itō, Chiwa Saitō, Gō Nakanishi, Kaname, Suzuko Mimori, Sora Tokui, Mikoi Sasaki, Izumi Kitta,[11] Usagi
9–10 June 2012 Putra World Trade Centre
Kuala Lumpur, Malaysia		40,000Kalafina, Maon Kurosaki, Aimi, Flow, Kotoko, Sea*a, Mitsuhisa Ishikawa, Tomohiko Ishii, Danny Choo, Kaname, Tasha, Miyuko
1–2 September 2012 Jakarta International Expo
Jakarta, Indonesia		40,0007!!, bless4, Ichiro Mizuki, LiSA, Angela, Kotoko, Sea*a, Stereopony, Danny Choo, Kaname, Akatsuki Tsubasa
9–11 November 2012 Singapore Expo MAX Pavilion
Singapore		83,000[10]Flow, fripSide, May'n, Sea*a, Sphere, T.M. Revolution, Shinichiro Watanabe, Go Nakanishi, Kaname, Singi, Danny Choo,[12] Daisuke Kishio, Fumiaki Nishihara, Kenji Kamiyama, Hachioji-P, Akatsuki Tsukasa, Judy, Hiko, Mikoto, Reika[13]
6–8 September 2013 Jakarta Convention Center
Jakarta, Indonesia		53,000Angelina, Angie, Aya Hirano, Babymetal, Clive, Danny Choo, Dempagumi.inc, DJ Kazu, Eir Aoi, Emi Nitta, fripSide, Kalafina, Kaname, May'n, Reika, Richfield, T.M.Revolution, Ying Tze[14]
8–10 November 2013 Suntec Singapore International Convention and Exhibition Centre
Singapore		85,000Danny Choo, Ryōhei Kimura, Ryōta Ōsaka, Nana Mizuki, May'n, T.M. Revolution, Lisa, Eir Aoi, Angela, Elisa, Gen Urobuchi, Koji Yamamoto, Shinichiro Kashiwada, Tomohiko Ito, Yui Ishikawa, Tetsurō Araki, Kyoji Asano, George Wada, Tetsuya Nakatake[15]
15–17 August 2014 Jakarta Convention Center
Jakarta, Indonesia		55,000Atsuko Ishizuka, Danny Choo, Diasta Priswarini, DJ Kazu, Egoist, Eir Aoi, Garnidelia, Hachioji-P, JKT48, Luna Haruna, T.M. Revolution[16]
5–7 December 2014 Suntec Singapore International Convention and Exhibition Centre
Singapore		90,000angela, Eri Kitamura, DJ Kazu, Yui Horie, fripSide, Lisa, yanaginagi,[17] niconico KUNIKAIGI[18]
3 May 2015 Bangkok International Trade and Exhibition Centre
Bangkok, Thailand		75,000angela, Angie, Baozi, DJ Kazu, Ei Aoki, Eir Aoi, Flow, fripSide, Hana, Inori Minase, Kalafina, Kaname, Kunio Okawara, May'n, Miu, Nao Shirahane, Nobuhiku Okamoto, Ono Manabu, Shizuku Kitayama, Siutao, Ying Tze, Yuiko Tatsumi[19]
25–27 September 2015 Jakarta International Expo
Jakarta, Indonesia		60,558Angie, Baozi & Hana, DJ Kazu, Ely, Flow, fripSide, Gackt, Garnidelia, Junko Takeuchi, Kaname, Liui, Lisa, Mai Fuchigami, Majiko, Michi, mikito-P, motsu × Kaya, Nano, Otogi Nekomu, Pink Babies,[20] Pinky Lu Xun, Richfield, Shō Hayami, yanaginagi, Ying Tze, Yumiri Hanamori, Yurika Endō[21]
27–29 November 2015 Suntec Singapore International Convention and Exhibition Centre
Singapore		90,669Back-On, bless4, HoneyWorks, Zaq, Ayana Taketatsu, Maaya Uchida, Suzuko Mimori, Michi, Shiori Mikami, Yumiri Hanamori, Yurika Endō, Garnidelia, May'n, Mika Kobayashi, nano,[22] Makoto Furukawa,[23] Lia, Aimer,[24] Stand Up! Hearts,[25] Real Akiba Boyz[26]
19–21 August 2016 Royal Paragon Hall, Siam Paragon[27]
Bangkok, Thailand		55,000GARNiDELiA, Luna Haruna, Suzuko Mimori, Aimer, Lia, livetune+, May'n, Aquors, Ayaka Fukuhara, Daisuke Hirakawa, Kenta Miyake, Machico, Mikako Izawa, Niji no Conquistador, Sawa Shiramori, Tasuku Hatanaka, Yoshiaki Hasegawa,
16–18 September 2016 Jakarta International Expo
Jakarta, Indonesia		61,953Aimer, Alisa Takigawa, ELISA, livetune+, motsu X KAYA, bless4, Lia, Maaya Uchida, nano, 10JINACTOR, Atsumi Tanezaki, Chika Anzai, hitomi, Nozomi Furuki, Takaaki Suzuki, Tomomi Itano, Yōhei Azakami
25–27 November 2016 Suntec Singapore International Convention and Exhibition Centre
Singapore		94,270[28]HOME MADE KAZOKU, Kotoko, T.M.Revolution, JAM Project, Konomi Suzuki, Minori Chihara, Wake Up, Girls!, Aimer, Alisa Takigawa, Ami Wajima, HoneyWorks / CHiCO with HoneyWorks, Yoshitsugu Matsuoka, Nobuhiko Okamoto, Yōhei Azakami, Tomoyo Kurosawa, Pikotaro, Real Akiba Boyz, Mitsuhiro Ichiki, Matsushita, Kanae Ito, Kradness, Gen Urobuchi, Daiki Yamashita, May’n
10–11 June 2017 Royal Paragon Hall, Siam Paragon
Bangkok, Thailand		30,000Chihiro Yonekura, May'n, Junichi Suwabe, Kanae Ito, Kengo Kawanishi, Reon Kurosaki, SpringChubit, Toru Furuya, Tomohisa Sako, Yasuaki Takumi, Yui Ishikawa, Yuuki Kuwahara
18–20 August 2017 JIEXPO
Jakarta, Indonesia		50,080fhána, Konomi Suzuki, May'n, Tomohisa Sako, KISIDAKYODAN AND THE AKEBOSIROCKETS, kradness, Luna Haruna, Shiena Nishizawa, CLEANERO, Kozue Aikawa, Rika Abe, Saki Ono, Satoshi Tsuruoka, Takaaki Natsushiro, Toru Furuya, Yasuaki Takumi, Enako
26–27 August 2017 Makuhari Messe
Chiba, Japan
24–26 November 2017 Suntec Singapore International Convention and Exhibition Centre
Singapore		96,000Nogizaka46, FLOW, Iris, Shiena Nishizawa, Tomohisa Sako, ClariS, Konomi Suzuki, Moso Calibration, nano, TRUE, fripside, Luce Twinkle Wink, Mashiro Ayano, May'n, Taketeru Sunamori, Tomotaka Misawa, Kohei Kawase, Yusuke Kobayashi, Go Takahashi, Yuuki Takada, Hibiku Yamamura, Narumi Kaho, Rika Abe, Kiyono Yasuno, Akiko Takase, Haruka Fujita, Minori Chihara, Yui Ishikawa, Tetsuya Kakihara, Toshiyuki Toyonaga, Seiji Mizushima, Shin-ichiro Miki, Kentaro Kumagai, DJ Keitan, Gear, Izumi Kitta, LeChat, real Akiba Boyz, Takahiro Baba, Enako
9–11 February 2018 Hong Kong Convention and Exhibition Centre[29]
Hong Kong
25–26 August 2018 Makuhari Messe
Chiba, Japan
2 September 2018 Indonesia Convention Exhibition (ICE)
Tangerang, Indonesia[30]		57,528EGOIST, Ammi Wajima, Band-Maid, Konomi Suzuki, Mashiro Ayano, Megumi Nakajima, TRUE, Ayasa, Eri Sasaki, Kizuna AI, Sora Tokui, Yukari Anzai, Jumpei & Morita, Jun Kasama, GinyuforcE, Lotus Juice, Siro,
2 December 2018 Suntec Singapore International Convention and Exhibition Centre
Singapore		105,000angela, EARPHONES, Erii Yamazaki, GARNiDELiA, KISIDAKYODAN AND THE AKEBOSIROCKETS, Mili, May'n, nano, Real Akiba Boyz, Shiena Nishizawa, SPYAIR, Tielle&Gemie, Suzuko Mimori, TrySail, YURIKA, Ayasa
22–24 February 2019 Hong Kong Convention and Exhibition Center
Hong Kong
August 2019 TBC
Tokyo, Japan
1 December 2019 Suntec Singapore International Convention and Exhibition Centre
Singapore		120,000[31]Maaya Uchida, fhána, Scandal, TRUE, BLUE ENCOUNT, JUNNA, MYTH & ROID, ReoNa, Ayaka Ōhashi, Azusa Tadokoro, May'n, Minori Chihara[32]
26 April 2020 OnlineAyaka Ōhashi, Azusa Tadokoro, bless4, BLUE ENCOUNT, Elisa, Eri Sasaki, Eriko Nakamura, EXiNA, Fhána, Hisanori Yoshida, JUNNA, Konomi Suzuki, Lotus Juice, Luna Haruna, May'n, Mika Kobayashi, Minori Chihara, nano, ORESAMA, Punipun, ReoNa, Rico Sasaki, Rithe, Sally Amaki, SCANDAL, Sora Tokui, TRUE, YURiKA
5–6 September 2020 OnlineChiaki Kobayashi, Chiharu Hokaze, Noriko Shitaya, Real Akiba Boyz, Sora Tokui, SymaG, Kiryu Coco, Dexter Tam, GANZO. HAYAKEN, Shogo Maeda, SHUNPI, WACAVA, Wan Hazmer
5–6 December 2020 Online22/7, Aimu Sora, Amy Sakaguchi, Anly, Artgerm, Asaka, ASCA, Ayaka Ohashi, BLUE ENCOUNT, Burnout Syndromes, COALAMODE., DISH//, Eir Aoi, EXiNa, FLOW, Halca, JUNNA, KANAME☆, KISIDA KYODAN & THE AKEBOSI ROCKETS, KOEDA, Koji Saito, LiSA, Liyuu, Lozareena, May’n, Miki Saito, Moona Hoshinova, Nekota Ashu, ORESAMA, Pelican Fanclub, Rachta, ReoNa, Rithe, Ryokuoushoku Shakai, Seven Billion Dots, Shogo Yano, SPYAIR, SUKIMASWITCH, The Peggies, Toshiyuki Toyonaga, Yanaginagi, YOASOBI, Yui Ninomiya.
25–27 November 2022 Suntec Singapore International Convention and Exhibition Centre
Singapore		145,000[33]Anya Melfissa, Charess, Ely, Gawr Gura, Hakken, Haruki Iwawa, JUNNA, May’n, Miyu Takagi, Moona Hoshinova, Mori Calliope, nanawoakari, NHOT BOT, Strawberry Prince, Thames Malerose, Tsunomaki Watame, Xiaoyukiko, Yuka Nagase[34]

2008

First held at Suntec Convention Hall, Singapore. Managed to invite Kōji Morimoto, Animation Director of Studio 4 °C and Kunio Okawara, mechanical designer of Gundam for the industry talk. Ichirou Mizuki and May'n (her first overseas concert) were also present at the event.

2009

Anime personalities Kaname, May'n, Uchiro Mizuki, Mamoru Hosoda and photographer Danny Choo at the 2009 festival in Singapore

Managed to invite Danny Choo and Kaname to the event.

Created the maid cafe called "Moe Moe Kyun Maid Cafe."

Notable singers were Shoko Nakagawa who sang a duet with Ichrou Mizuki on Day 1 of the event and Yoshiki Fukuyama who sang a duet with May'n on Day 2 of the event. Hatsune Miku made her first "live" solo appearance overseas.[35]

Held the first ever "Regional Cosplay Championship" where cosplayers from Singapore, Malaysia, Thailand, Indonesia and Philippines competed in teams of 2 against each other.[36]

Invited 4 K-On! voice actors to the event and performed a first-ever live dubbing of certain scenes.

2010

Held on 12–14 November.

Aira and Alodia Gosiengfiao as well as Kaname were invited as cosplay judges.

Voice actors Kana Hanazawa and Milky Holmes were invited to the events.

A butler cafe called "Atelier Royale" was featured.

Invited singers included AKB48, Angela, Ichirou Mizuki, JAM Project. May'n and Scandal.

Movies Mobile Suit Gundam 00 the Movie: Awakening of the Trailblazer and The Disappearance of Haruhi Suzumiya were screened before their DVD or Blu-ray releases.

2011

Chiwa Saitō (centre) on stage during the 2011 festival

Confirmed date of the event: 11 to 13 November.[37]

Invited singers include Ichirou Mizuki, Flow, Lisa, and Sea*a on Day 2 of AFA.[38] May'n, Angela, Kalafina, Kanako Itō and Milky Holmes on Day 3.[39]

Hatsune Miku had her very own Live Party concert on Day 1 of the event, the first such concert to be featured in the region outside Japan.[40]

Chiwa Saitō, Gō Nakanishi, Danny Choo, Kaname and Usagi are special guests for the event.

Mobile Suit Gundam Unicorn episode 4 will be shown on the same day as Japan.[41]

2012

Separated into 3 events with the first event held at Malaysia[42] in June, the second event held at Indonesia in September[43] and the third event held at Singapore in November.

Danny Choo hosted the three events.

All 3 events also had a maid cafe and a butler cafe.

The event in Malaysia was held at Putra World Trade Centre, Kuala Lumpur from 9 to 10 June 2012.

Invited singers for the Anisong concert in Malaysia include Kalafina, Maon Kurosaki, and Aimi on Day 1, and Flow, Kotoko, and Sea*a on Day 2.

Mitsuhisa Ishikawa and Tomohiko Ishii from Production I.G, Danny Choo, Kaname, and Tasha with Miyuko from Korea were special guests for the event.

The second event was in Indonesia from 1 to 2 September 2012 and the venue was Jakarta International Expo.

Invited singers for the Anisong concert in Indonesia include Ichirou Mizuki, bless4, 7!!, and Lisa on Day 1, and Angela, Stereopony, Kotoko, and Sea*a on Day 2.

Singapore was the final event of 2012, held from 9 to 11 November 2012 with the venue as Singapore Expo.

Fumiaki Nishihara, Go Nakanishi, Kenji Kamiyama, Shinichiro Watanabe and Hachioji-P were special guests for the event.[13]

Daisuke Kishio and Sphere were the invited voice actors for the event.

Kaname, Akatsuki Tsukasa, Judy, Hiko, Mikoto and Reika were the invited cosplayers while Clive and Richfield were the invited judges for the cosplay competition. Team Shikon from Japan and Lunar Asterisk from Indonesia presented a special cosplay performance during the event.

Invited singers for the Anisong concert in Singapore include T.M.Revolution on Day 1, Babymetal, Flow, fripSide, Lisa and Move on Day 2, and May'n, Minami Kuribayashi, Sea*a and Sphere on Day 3.[44]

Road to Ninja: Naruto the Movie, Fairy Tail: The Phoenix Priestess and Puella Magi Madoka Magica were movies screened at the event.[45]

2013

Held in Jakarta, Indonesia and Singapore. Theme song Origami sung by Valerie Tang (former member of Sea*a).

2014

Held in Jakarta, Indonesia and Singapore. fripSide was in Singapore for a second time since their last appearance at AFA 2012. The largest ever held to date in Singapore Suntec City Convention Hall covering the entire 4th floor, new mascot Seika introduced. And for the first time, AFA has set aside a dedicated space for the first niconico KUNIKAIGI to be held outside Japan![46] Featuring popular niconico groups and artists like Amatsuki, Kashitaro Ito, Gero, ROOT FIVE, Hachioji P, Yuyoyuppe, DJ CAESAR, Kozue Aikawa, Miume, ARS MAGNA, PCF and many more!.[47] A total of 145,000 audience engaged .

2015

Held in Jakarta, Indonesia and Singapore. Held in Bangkok, Thailand for the first time.

For the first time, I Love Anisong has collaborated with SMASH! Sydney Manga and Anime Show in Sydney, Australia to present a special one-night concert. This event will be held on 8 August 2015 at Rosehill Gardens. Invited guests are popular Japanese music artists Garnidelia, DJ Hello Kitty, kz (livetune) and yanaginagi. [48]

2016

Held in Jakarta, Indonesia, Singapore and Thailand.

Enako as the first Japanese guest cosplayer at AFASG 2016. Iketeru Hearts formerly known as Stand Up! Hearts second appearance at AFA. Guest appearance of Pikotaro to perform his viral song PPAP.

2017

In 2017, the event was scheduled to be held at the revamped Suntec Singapore Convention & Exhibition Centre.[49] SOZO (Organisers of Anime Festival Asia) and Sotsu (Organisers of C3 Events) announced a partnership to host this year's AFA in Thailand, Indonesia, Tokyo, Singapore and Hong Kong(2018). The event will henceforth be under the brand new network event platform C3AFA that will cover key cities in the APAC region.[50]

2018

In 2018, SOZO retains the C3AFA branding for the year, only Indonesia and Singapore have been confirmed. AFA celebrated its 10th anniversary with a red carpet event in Singapore.[51] 2018 also marks as the last AFA in Indonesia.

2019

In 2019, C3AFA2019 were held in Hong Kong, Tokyo and Singapore.[52] A special collaboration stage was held on the final day of AFASG where May'n and Minori Chihara performed a cover version of "Don't say lazy" from the anime K-on! and Ayaka Ōhashi and Azusa Tadokoro joining the aforementioned singers to perform a cover version of "Butterfly" from the anime Digimon. Around 120,000 attended the event.[31]

2020

In 2020, due to the ongoing COVID-19 pandemic around the globe, AFA was held online for the very first time under the name AFA United by having an online concert streaming on 26 April 2020.[53] Two more online events entitled AFA STATION 2020 was stream on 5–6 September and AFA Singapore 2020 Online on 5–6 December 2020.

2021

In 2021, AFA STATION was rebranded as a monthly online event under the name AFA STATION TV starting 6 March 2021. No major event was held on this year.

2022

First AFA to be held as a physical event in 3 years after the 2020 and 2021 edition were held online due to COVID-19 pandemic. Features first hololive Meet in AFA, the first ever night stage session dedicated to VTubers. The Anisong concert was reduced from three night sessions in three days as in previous AFAs to only one night session in one day. A record attendance of 145,000 was saw for this edition.[33]

Incidents

In 2013, a member of public called the police after encountering a cosplayer dressed up as Ryuko Matoi of Kill la Kill, showing her cleavage.[54] Police was called to the festival and the incident was resolved amicably without any arrest.[54]

In 2016, a vendor allegedly infringed copyrights of several artists by selling goods with their art cover on it without permission and approval from the original artist. The organizers promptly told the vendor to stop selling the affected goods on the following day.[55]

References

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