On 12 March 2013, choreographer Vaibhavi Merchant announced on Twitter that she is directing a song for Bombay Talkies, celebrating 100 years of Indian cinema.[3] Besides directing the song, Merchant was selected to choreograph and conceptualise it.[4] For the song Merchant had to seek and obtain 80 No Objection Certificates from producers whose clippings have been used for the number.[5] She revealed that around 3500 frames, 19 singers, 100 dancers, 100 members of the crew, and 20 actors were used for the development of the song.[5]
Composition and singing
The song is composed by Amit Trivedi while the lyrics is penned by Swanand Kirkire. Trivedi kept the basic tune of the song 'neutral' and fit in the different style requirement of different eras of Hindi cinema from the 1930s till date (2010s). In an interview Trivedi stated "It took me 2–3 months to co-ordinate with the singers. There was no briefing and the singers only had a couple of lines. The list (of singers) was of those who had lent their voices to the stars of Hindi cinema".[6]
On 4 March 2013, reports suggested that Ranbir Kapoor is part of the film as the narrator.[8] It was later confirmed that he rather appears in the title song. On 2 April 2013, it was reported that Aamir Khan will be making a special appearance in a segment of the film.[9] On 3 April 2013, it was revealed that Khan will be not be seen in a separate segment of the film, but in a song dedicated to 100 years of Indian Cinema.[10]
On 13 April 2013, reports confirmed that Aamir Khan and Shah Rukh Khan will be seen together for the first time on Indian screen for the song.[11] It also confirmed the presence of Deepika Padukone, Priyanka Chopra and Kareena Kapoor in the song.[11] On 23 April 2013, it was revealed that both Sonam Kapoor and Anil Kapoor will share screen for this song.[12] Choreographer of the song, Vaibhavi Merchant in her Twitter handle stated all the 20 stars that are making an appearance in the song.[13] On 20 April 2013, it was reported that Arjun Rampal was approached for the song but he declined it mentioning date issues.[14]
The actors featuring in the song followed a dress code where all the men wore black tuxedos and the women wore gold outfits, designed by their own stylists.[15] The song took over a month to be shot entirely as all the actors shot their respective parts independently.[2] Prior to the shooting, the stars come in two or three hours to rehearse their moves. All the actors had one signature step in common. That step was shot at the Asiatic Library in South Mumbai.[2] The whole song took four months to be completed.[16]
Release
A two-minute promo of the audio song was released along with the soundtrack of the album on 16 April 2013.[17] The music video of the song was officially released on 26 April 2013, through the YouTube channel of T-Series.[1]
Upon release the song got mixed reactions from people. While most expressed their disappointment with the song as well as the video, some have mentioned that the montage that precedes the video in the film is definitely worth a watch.[18] Reviewers reviewing from The Times of India reviewed the song as a fast, peppy track and stated it 'has a vintage feeling to it' and "is extravagant in nature with an old-world feel".[19] On 3 May 2013, around 400 cakes was given to the film fraternity on behalf of the directors, to celebrate the song.[20]
Reviewers from IBNLive.com stated "Trivedi, who gave beautiful music in several of the popular films last year fails to create a memorable tune in for the anthology film which only appears to be hurriedly put together".[18]Rajeev Masand who reviews from CNN-IBN, stated in his Twitter handle "Can't decide what's worse between the song and the video. How could they get so many stars and do such a wretched job!".[18] With the release of the song, reports came criticising the absence of iconic legends like Dilip Kumar, Arjun Rampal, the Deols, Jeetendra, Saif Ali Khan, Ajay Devgn and Preity Zinta who contributed for Indian Cinema.[21]
Theatrical version
On 2 May 2014, producer of the song, Ashi Dua confirmed that the whole song is eight-minute long and will pay homage to all the stars who have ruled Bollywood over the course of 100 years of Indian cinema.[22] This version of the song was seen only in theatre.[23]
Obtaining videos for the song, Vaibhavi Merchant stated "For the footage used in the song from films in the black-and-white and the coloured era we had go from door-to-door asking producers and their surviving kin for consent. There were 80 permissions to be had. Most of the producers I approached were sweet. They understood the importance of what was being done. Having gotten permission to use footage was not the toughest part. Harder still was the fact that the song required so many visual special-effects".[5]
