This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages) This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.Find sources: "Apple community" – news · newspapers · books · scholar · JSTOR (January 2024) (Learn how and when to remove this template message) This article relies excessively on references to primary sources. Please improve this article by adding secondary or tertiary sources. Find sources: "Apple community" – news · newspapers · books · scholar · JSTOR (January 2024) (Learn how and when to remove this template message) (Learn how and when to remove this template message)

The Apple community is the users, media, and third party companies interested in Apple Inc. and its products. They discuss rumors, future products, news stories, and support of Apple's products. Apple has a cult-like following, especially for the Apple II, Macintosh, iPod, iPhone, and luminary staff members. The personal computer revolution, mixed with Apple's vertical integration of its products and services,[1] has increased popularity. Apple's corporate policy of extreme secrecy about future products intensify interest in the company's activities.

Magazines

Before the popular use of the internet, early Apple-related publications were available in traditional print media form, often but not always moving later to online publication.

MacLife (stylized as Mac|Life) is a San Francisco-based American publication, originally known as MacAddict between September 1996 and February 2007. Published by Future US, it started as a monthly magazine, focusing on the Macintosh personal computer and other related Apple products. While originally a print publication, it is now exclusively a digital–only product, or available through their app which can be obtained via the App Store.[2]

MacUser was a monthly (formerly biweekly) print magazine published by Dennis Publishing Ltd. and licensed by Felden in the UK, aimed at Mac users in the design sector, with its 'Masterclass' tutorials and technical advice. It began publishing in 1985, ceasing publication in 2015.[3] In 1985 Felix Dennis' Dennis Publishing, the creators of MacUser in the UK, licensed the name and 'mouse-rating' symbol for MacUser to Ziff-Davis Publishing for use in the US and rest of the world as a completely separate publication, later consolidated into Macworld.[4]

Macworld is one of the oldest magazine publications focused on Apple products and software, starting in 1984. It received competition with the launch of the US version of MacUser magazine the following year. The two magazines merged under the "Macworld" name in 1997. In September 2014 it discontinued its print edition, instead focusing on its website and YouTube coverage only.[5]

Online publishers

Following print media, later publications were largely exclusively digital, with several websites specializing in Apple products, often exclusively. Most other mainstream technology journalism sites, including Ars Technica, CNET, Engadget, Gizmodo, iFixIt, Slashdot, and GigaOM include Apple sections. Many prominent webloggers cover Apple, including John Gruber's Daring Fireball.

9to5Mac[6] was founded in 2007 by Seth Weintraub as an Apple news website originally focused on Macs in the enterprise. Since then, the website has expanded to covering all things Apple. 9to5Mac is known as the leading website within the Apple News Community in terms of breaking impactful news.[7] The site gained fame in its earlier years for publishing the first photos of the third-generation iPod nano, the original iPod touch, early photos of the first iPhone, and details about Apple's still-in-use aluminum manufacturing process for laptops. In recent years, 9to5Mac published the first accurate details about the iPhone 4S, Siri, Apple's move from Google Maps to Apple Maps, new health and fitness applications, OS X/macOS updates, and the Apple Watch. The site also published the first photos of the white iPad 2, iPhone 5, and the iPad Air.[8]

AppleInsider launched in 1997 as a news and rumor website for Apple products and services at appleinsider.com. It includes a forum for discussion of news stories and other community news. In the late 1990s, Apple successfully sued John Doe from AppleInsider's boards with the username "Worker Bee" for revealing information on what became the Apple Pro Mouse. It is a rare case of Apple following through on threats of a suit. The case was settled out of court.[9]

iMore is an Apple-enthusiast website founded in 2008, previously as Phonedifferent, with its main focus on all aspects of Apple devices (also featuring sections on several other platforms). Gerald Lynch is the current editor in chief.[10] It was run by editor-in-chief Rene Ritchie with a small editing staff until 2020; Joseph Keller was the editor until mid-2022.[11] Along with the usual news and rumors, iMore often features in-depth technical details of Apple software and operating systems, aimed at explaining to readers how and why certain things have been done by Apple, in their wider context of achieving better usability and design goals.[12][13][14][15][16][17][18]

Low End Mac is an Apple-centric website founded in 1997 to support Mac users with early Mac hardware and growing over time to cover the entire range of Macs, as each line eventually had model years falling into the “vintage and obsolete” category. Low End Mac's primary focus is on aging Apple gear, primarily Macs, but touching on iPhone, iPad, iPod, Apple TV, and other devices as well.[19] It is published by its founder Daniel Knight with a small volunteer writing staff.[20]

MacDailyNews launched in September 2002.[21] MacDailyNews was cited by CNet as its source for the launch of the first Verizon (CDMA-capable) iPhone after Christmas, 2010;[22] the phone was announced by Verizon in early 2011.[23] It was cited by MacRumors with a forecast for the second generation Mac Pro in April 2013;[24] Apple announced it in June.[25]

MacOS Rumors was founded by Ethan C. Allen in 1995 as the first known "Apple rumors" website on the early web. His early work was noticed and referenced by other print media including CNET,[26] Forbes,[27] and Mac the Knife in MacWEEK. Allen was only 16 at the time but had developed extensive source contacts. Apple was unhappy with some of the releases on the site which proved to be early and accurate. Apple requested several times that he stop releasing data from his sources. After a brief shutdown of the site at the request of Apple, MacOS Rumors was obtained by Ryan Meader after a domain expiration within two years of its creation. Originally with Ethan, the site posted most of its rumors based on screenshots and info sent via email from followers. With Ryan at the helm, MacOS Rumors collected content from message boards and Usenet posts but later claimed (unsubstantiated) to have developed contacts inside Apple. After several successful years, MacOS Rumors gained a reputation for being inaccurate.[28] After the MacOS Rumors site was obtained by Ryan in 1997, Ethan tried to briefly return to Apple rumors with his sources by creating a new website titled Mac Rumor Mill. Apple quickly caught onto the new site and was able to shut it down with threatened legal action.[29]

MacRumors was launched in February 2000 by Arnold Kim, as an aggregator of Mac-related rumors and reports around the web. MacRumors attempts to keep track of the rumor community by consolidating reports and cross-referencing claims, along with having extensive online forums for most Apple products and services.[30]

SecureMac was founded in 1999 as a Mac-oriented security news portal. The site has expanded to cover a wide range of digital security and privacy topics, but has retained its focus on Apple products and software. In 2016, SecureMac launched The Checklist,[31] a weekly security-themed podcast aimed at iOS and macOS users. SecureMac has been credited with discovering several significant macOS threats, including the Boonana Trojan,[32] a new variant of the rogue security program Mac Defender.[33]

Think Secret launched in 1999. Apple filed a lawsuit against the company alleging it printed stories containing Apple trade secrets.[34] In December 2007, the lawsuit was settled with no sources being disclosed; however, the site was shut down, finally closing on February 14, 2008.[35] In the year leading up to the closing of the site, Think Secret correctly predicted an aluminum shell iMac, development of a touchscreen based iPod starting in 2006, and the relative BlackBerry-esque form factor of the new iPod Nano. However, there were still some reports that turned out to be false, such as its prediction of the demise of the Mac Mini, when it received an upgrade in mid-2007.[36]

The Unofficial Apple Weblog (TUAW) was founded in 2004, and claimed to be "a resource for all things Apple and beyond". TUAW published news stories, credible rumors, and how-tos covering a variety of topics daily.[37] TUAW was known for its rumor roundups, seeking to dispel false Apple rumors from around the web. On February 3, 2015, TUAW was shut down by its owners, Weblogs, Inc.[38]

The Mac Observer publishes Mac, iPhone, and Apple related news, reviews, tips, and podcasts. The site was launched on December 29, 1998, by Dave Hamilton and Bryan Chaffin. The site has evolved from just providing news and reviews to now hosting popular podcasts, columns, and more.[citation needed]

Macintosh User Groups

Macintosh User Groups (MUGs) are groups of Macintosh users, that started after the 1985 creation of the Apple User Group Connection (AUGC).

France

Former Macintosh division lead Jean-Louis Gassée, a Frenchman, was an advocate in France for personal computing, and contributed to Apple's "remarkable" success in that country.[39]

Until 2007, the Apple Expo trade show was held yearly in Paris, and attended by Apple to hold several keynotes.[40]

French Apple news sites include Mac4Ever, MacBidouille, MacGeneration, and MacPlus.[41]

In 1996, Macworld bought Golden magazine, and renamed it Macworld France. Two years later, it was renamed Univers Macworld after merging with the Univers Mac magazine; in 2003, the French version of the magazine changed its name to Macworld.[42][43][44] Bernard Le Du, a French Macworld journalist, later started his own magazine, Vous et votre Mac.[45][46] Àvosmac is another notable French magazine, which went online-only in 2017.[47]

Apple evangelists

Further information: Marketing of Apple Inc.

An Apple evangelist is a technology evangelist for Apple products. The term "software evangelist" was coined by Mike Murray of the Macintosh division.[48] Apple's first evangelist was Mike Boich, a member of the original Macintosh development team.[49] Alain Rossmann succeeded him. Their job was to promote Apple products, primarily by working with third-party developers. Boich and Rossmann later cofounded Radius.

One prominent Apple evangelist is Apple Fellow Guy Kawasaki. He is credited as one of the first to use evangelism marketer of a computer platform through a weblog.[50][51] Apple formerly had a "Why Mac?" evangelist site.[citation needed] The company subsequently ran Get a Mac, which gave numerous reasons why "PC users" should switch to Macs. Several third-parties still host and maintain Apple evangelism websites, many of which are listed above. The AppleMasters program was a similar endeavor in the late nineties.[52]

In the early days of the Macintosh computer, the primary function of an evangelist was to convince software developers to write software products for the Macintosh. When software developers need help from within Apple, evangelists will often act as go-betweens, helping the developers to find the right people at Apple to talk to. This role is now filled by the Apple Developer program, led by Phil Schiller.

Apple's response

Apple's official stance on speculation around future product releases is to refrain from discussing any products or outside speculation until release.[53] Historically, Apple has often used legal means, such as cease and desist orders, in order to retain trade secrets, intellectual property, or confidential corporate information, when needed. Typically, Apple has primarily pursued the leakers of information themselves, rather than any sites containing rumors on their products.[citation needed] However, Apple's suit against Think Secret in 2005 targeted whether these sites have the right to knowingly publish this protected information.[54] Staff are also required to sign non-disclosure clauses within the company.

During his January 10, 2006, keynote address to the Macworld Conference & Expo in San Francisco, Apple CEO Steve Jobs lampooned the rumor community by pretending to create a "Super Secret Apple Rumors" podcast during his demonstration of new features in GarageBand.[55]

On October 16, 2014, at an Apple Special Event keynote, Craig Federighi pretended to "triple down on secrecy" by hiring Stephen Colbert as Supreme Commander of Secrecy. He lampooned the "spaceship" rumors.[56]

References

  1. ^ Lyons, Daniel (January 28, 2010). "Going Vertical: Apple returns to an old—and potentially lucrative—way of doing business". The Daily Beast. Newsweek. Archived from the original on March 20, 2012. Retrieved March 29, 2012.
  2. ^ McCracken, Harry (April 15, 2023). "The End of Computer Magazines in America". Technologizer. Retrieved April 15, 2023.
  3. ^ "Long-running Apple rag MacUser Magazine shuts its doors after 30 years". AppleInsider. January 17, 2015. Retrieved January 27, 2024.
  4. ^ "Dennis Publishing - Board of Directors". Dennis Publishing. Archived from the original on July 8, 2010. Retrieved February 9, 2014.
  5. ^ Yu, Roger (September 10, 2014). "Macworld shuts down print product, lays off staff". USA Today. IDG. Archived from the original on December 25, 2015. Retrieved September 20, 2015.
  6. ^ "9to5Mac - Apple News & Mac Rumors Breaking All Day". 9to5Mac. Archived from the original on August 23, 2019. Retrieved April 13, 2018.
  7. ^ "9to5mac: 78.5% accurate - AppleTrack". AppleTrack. September 12, 2020. Archived from the original on April 11, 2021.
  8. ^ Smith, Dave (October 14, 2014). "How An IT Guy Stranded In Paris Turned Himself Into The Most Powerful Source Of Apple News". CNet News. Archived from the original on December 4, 2014. Retrieved December 1, 2014.
  9. ^ Fried, Ina (December 21, 2004). "Apple goes to court to smoke out product leaker". CNet News. Retrieved June 5, 2006.
  10. ^ Gerald, Lynch (July 20, 2022). "Welcome to the new-look iMore". iMore. Archived from the original on January 25, 2023. Retrieved January 25, 2023.
  11. ^ "Here's to the crazy ones, the rebels, the ones who see things differently". iMore. December 6, 2020. Archived from the original on December 9, 2020. Retrieved January 1, 2021.
  12. ^ Smith, Dave. "Apple is exploring an updated version of MagSafe, one of its best charging inventions ever". Business Insider. Archived from the original on April 17, 2019. Retrieved April 17, 2019.
  13. ^ Jain, Rishabh (December 1, 2016). "iOS Calendar App: How To Deal With Spam Invites". International Business Times. Archived from the original on April 17, 2019. Retrieved April 17, 2019.
  14. ^ Victorino, Corazon (December 9, 2017). "Apple iPad Pro 2018 Specs, Features: What To Expect From Upcoming Tablet". International Business Times. Archived from the original on April 17, 2019. Retrieved April 17, 2019.
  15. ^ "Apple Watch Series 4 review roundup: A little more screen makes a big difference". Macworld. September 19, 2018. Archived from the original on April 17, 2019. Retrieved April 17, 2019.
  16. ^ Clover, Juli. "No 5K Thunderbolt Display With Integrated GPU Coming at WWDC". www.macrumors.com. Archived from the original on April 17, 2019. Retrieved April 17, 2019.
  17. ^ Kim, Arnold. "iPhone 5 and iPad Mini to be Announced on September 12th with iPhone 5 Release September 21st". www.macrumors.com. Archived from the original on April 17, 2019. Retrieved April 17, 2019.
  18. ^ "Here's a fix for disappearing contacts in iOS 7.1.2". Engadget. Archived from the original on April 17, 2019. Retrieved April 17, 2019.
  19. ^ Greenfield, Rebecca (December 14, 2011). "The True History of Apple's 'Think Different' Campaign". The Atlantic. Archived from the original on April 17, 2019. Retrieved April 17, 2019.
  20. ^ "MacBook vs. MacBook Air vs. MacBook Pro: Which is the best value?". MacDailyNews. March 18, 2015. Archived from the original on February 26, 2020. Retrieved February 26, 2020.
  21. ^ "PC Magazine Editors' Choice: Innovative PCs: Apple iMac". MacDailyNews. September 23, 2002. Archived from the original on February 26, 2020. Retrieved February 26, 2020.
  22. ^ https://www.cnet.com/news/rumor-apple-to-release-verizon-4g-lte-iphone-after-christmas/ Archived March 26, 2019, at the Wayback Machine "The latest from MacDailyNews pegs the Verizon iPhone for a post-Christmas release on the sparsely available 4G LTE networks"
  23. ^ "Faster Forward - Liveblog: The Verizon iPhone". voices.washingtonpost.com. Archived from the original on July 5, 2017. Retrieved March 26, 2019.
  24. ^ Golson, Jordan. "Rumor Suggests Replacement for Mac Pro Due in April or May". www.macrumors.com. Archived from the original on March 26, 2019. Retrieved March 26, 2019.
  25. ^ "At long last! Apple announces new Mac Pro with cylindrical design". Ars Technica. June 10, 2013. Archived from the original on June 13, 2013. Retrieved June 10, 2013.
  26. ^ "MacOS Rumors web site". CNET. Retrieved October 29, 2020.
  27. ^ "Readers Say". Forbes. December 29, 1997. Archived from the original on August 19, 2021. Retrieved October 29, 2020.
  28. ^ Chartier, David (October 5, 2007). "Rumor: Apple TV to gain HD content, optical drive". Ars Technica. Archived from the original on October 25, 2008. Retrieved April 25, 2014.
  29. ^ "Rumormongers". Forbes. December 15, 1997. Archived from the original on November 29, 2020. Retrieved October 29, 2020.
  30. ^ X. Chen, Brian (October 23, 2022). "Arnold Kim Celebrates 10 Years as Apple Rumor King". Wired. Archived from the original on October 23, 2022. Retrieved October 25, 2022.
  31. ^ "The Checklist by SecureMac on Apple Podcasts". Apple. Archived from the original on July 27, 2021. Retrieved February 9, 2021.
  32. ^ "Critical security risk posed by new 'Boonana' Trojan horse for OS X". Archived from the original on February 9, 2021. Retrieved February 9, 2021.
  33. ^ "Archived copy". Archived from the original on May 16, 2018. Retrieved February 9, 2021.((cite web)): CS1 maint: archived copy as title (link)(subscription required)
  34. ^ "Apple Targets Harvard Student For Product 'Leaks'". Information Week. January 13, 2005. Archived from the original on May 15, 2006. Retrieved January 8, 2006.
  35. ^ Kim, Arnold (February 15, 2008). "ThinkSecret.com Now Offline". MacRumors. Archived from the original on February 18, 2008. Retrieved April 24, 2008.
  36. ^ Jeff Longo (August 7, 2007). "Apple Quietly Updates Mac Minis". MacRumors. Archived from the original on February 14, 2010. Retrieved January 23, 2010.
  37. ^ "About TUAW". Archived from the original on April 24, 2013. Retrieved March 25, 2013.
  38. ^ Sande, Steven (February 3, 2015). "So long, and thanks for all the fish". TUAW. Archived from the original on February 4, 2015. Retrieved February 3, 2015.
  39. ^ McGeever, Christine (June 10, 1985). "The Macintosh Gets a New Marketer: Apple imports the man who made its machines a hit in France". InfoWorld. pp. 15–16.
  40. ^ "Apple backs out of Apple Expo, but Paris store coming - reports". AppleInsider. Archived from the original on January 23, 2023. Retrieved January 23, 2023.
  41. ^ Chérel, Jean-Sébastien (2009). Mac. Micro Applications. ISBN 9782300024108.
  42. ^ "Golden (French) Magazine CD Collection - Macintosh Garden". macintoshgarden.org. Archived from the original on February 23, 2023. Retrieved January 23, 2023.
  43. ^ "Macworld France (Magazine CD Collection) - Macintosh Garden". macintoshgarden.org. Archived from the original on February 23, 2023. Retrieved January 23, 2023.
  44. ^ "Univers Macworld devient Macworld". MacGeneration (in French). Archived from the original on January 23, 2023. Retrieved January 23, 2023.
  45. ^ Ormerry (November 12, 2004). "Nouveau magazine Mac". MacPlus (in French). Archived from the original on January 23, 2023. Retrieved January 23, 2023.
  46. ^ "Vive la presse écrite Mac | Cuk.ch". www.cuk.ch. Archived from the original on January 23, 2023. Retrieved January 23, 2023.
  47. ^ "Le magazine Avosmac abandonne le papier". MacGeneration (in French). Archived from the original on January 23, 2023. Retrieved January 23, 2023.
  48. ^ Guy Kawasaki, The Macintosh Way, p2.
  49. ^ "Folklore.org: Signing Party". www.folklore.org. Archived from the original on July 26, 2020. Retrieved February 26, 2020.
  50. ^ Solis, Brian; Breakenridge, Deirdre K. Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. FT Press, 2009. p. 9.
  51. ^ Lucas-Conwell, Frederic (December 4, 2006). "Technology Evangelists: A Leadership Survey" (PDF). Growth Resources, Inc. Archived (PDF) from the original on March 13, 2017. Retrieved April 17, 2019.
  52. ^ Celebs Flock to Apple Hype Fest Archived April 17, 2019, at the Wayback Machine Janelle Brown. February 12, 1999.
  53. ^ Forbes, Jim; Sorensen, Karen (December 23, 1985). "Apple Plans Release Of New Laserwriter". InfoWorld. Vol. 7, no. 51. p. 8. Retrieved March 7, 2024 – via Google Books.
  54. ^ Apple Computer, Inc., v. Nick Deplume, The Deplume Organization LLC, and Does 1-20, case 1-05-CV-033341, Cal. Superior Ct, (Santa Clara), 2005.
  55. ^ Graham, Jefferson (January 10, 2006). "Jobs basks in iPod sales, plugs Macs with Intel chips". USA Today. Archived from the original on August 29, 2008. Retrieved April 24, 2008.
  56. ^ "Apple triples down on security by 'hiring' Stephen Colbert". CNET. October 16, 2014. Archived from the original on July 29, 2015. Retrieved August 6, 2015.
Categories