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((Short description|French e-commerce company))
((more citations needed|date=May 2016))

The '''Aquarelle.com Group''' is a French [[ecommerce]] company specialising in [[flower delivery]]. Based in the [[Paris]] suburb of [[Levallois-Perret]], the organization is privately owned and led by the founders, Henri and François de Maublanc. 
[[File:Logo officiel de Aquarelle.png|thumb|Logo of Aquarelle]]

== Overview ==
In 1987, brothers Henri de Maublanc and François de Maublanc opened the first Aquarelle flower shop in Paris. Over the next 10 years, they built up a network of 22 fully owned shops throughout France.
In 1997, the brothers launched Aquarelle.com as an online flower delivery service. Unlike other similar flower delivery services such as [[Interflora|Fleurop-Interflora]] who rely on local florists for the design and delivery of the flowers, Aquarelle design and make their own compositions in their workshops in [[Brasseuse]]<ref>((Cite web|url=http://www.journaldunet.com/ebusiness/commerce/aquarelle-com/|title=Journal du Net|last=|first=|date=|website=))</ref><ref>((Cite web|url=http://france3-regions.francetvinfo.fr/picardie/oise/picardie-matin-en-direct-de-brasseuse-60-chez-le-leader-francais-de-vente-de-fleurs-par-internet-650905.html/|title=France 3|last=|first=|date=|website=))</ref> and use the French express postal service for delivery.
Today, the Aquarelle.com Group employs around 120 people<ref>((Cite web|url=http://www.edubourse.com/finance/actualites.php?actu=17710|title=Edubourse|last=|first=|date=|website=))</ref> and their online activities have almost completely displaced the offline business. Of the 22 shops in place at their peak, only the Paris and Rennes shops remain.<ref>((Cite web|url=http://www.usine-digitale.fr/annuaire-start-up/aquarelle-com-la-reussite-familiale,283444|title=Usine Digitale|last=|first=|date=|website=))</ref>

== Activities ==
Initially specialising in flowery delivery, Aquarelle began expanding its range in 2005:

* Flowers (since 1997)<ref>((Cite web|url=http://www.e-marketing.fr/Marketing-Direct/Article/Aquarelle-com-photographier-les-fleurs-pour-mieux-les-livrer-10122-1.htm |title=E-marketing |url-status=dead |archiveurl=https://web.archive.org/web/20160610030337/http://www.e-marketing.fr/Marketing-Direct/Article/Aquarelle-com-photographier-les-fleurs-pour-mieux-les-livrer-10122-1.htm |archivedate=2016-06-10 ))</ref>
* Flowers and chocolates (since 2005)
* Flowers and gift boxes (since 2009)
* Flowers and scented candles (since 2012)

== International ==
Through partnerships and subsidiaries, Aquarelle.com Group offers similar services in the following countries:<ref>((Cite web|url=http://www.journaldunet.com/dossiers/aquarelle/23.shtml|title=JDN Listing|last=|first=|date=|website=))</ref>

* France: [https://www.aquarelle.com www.aquarelle.com]
* Belgium and Luxembourg: [https://www.aquarelle.be www.aquarelle.be]
* Netherlands: [https://www.aquarelle.nl www.aquarelle.nl]
* Germany: [https://www.aquarelle.de www.aquarelle.de]
* United Kingdom: [http://www.aquarelle.co.uk www.aquarelle.co.uk]
* Spain: [https://www.aquarelle.es www.aquarelle.es]
* the United States : [https://www.odealarose.com www.odealarose.com]<ref>((Cite web|url=http://www.businessinsider.com/ode-a-la-rose-french-bankers-florist-start-up-rose-deliver-new-york-2011-7?IR=T|title=Ode à la Rose|last=|first=|date=|website=Business Insider))</ref><ref>((Cite web|url=http://www.jmc-investment.net/news/2014/6/23/jmc-invests-in-ode-a-la-rose|title=JMC Investment|last=|first=|date=|website=))</ref><ref>((Cite web|url=http://www.alleywatch.com/2015/01/meet-a-nyc-florist-with-a-french-accent-and-a-personalized-message-app-for-you/|title=AlleyWatch|last=|first=|date=14 January 2015|website=))</ref>

In partnership with 123fleurs, the Aquarelle Group offers worldwide services: [https://www.123fleurs.com www.123fleurs.com]<ref>((Cite web|url=http://fleurmagazine.fr/fr/123fleurs-et-aquarelle-annoncent-leur-partenariat/|title=123Fleurs|last=|first=|date=13 May 2015|website=))</ref>

== Fair trade ==
Since 12 April 2016, alongside [[Système U]], the roses delivered by Aquarelle.com in France are certified [[Fair trade]]/[[Association Max Havelaar France|Max Havelaar]].<ref>((Cite web|url=http://www.maxhavelaarfrance.org/actualites/actualites/a-la-une/445-nouvelle-historique-ouvriers-horticoles.html|title=FairTrade Max Havelaar|last=|first=|date=|website=|access-date=2016-05-11|archive-url=https://web.archive.org/web/20170801233637/https://www.maxhavelaarfrance.org/actualites/actualites/a-la-une/445-nouvelle-historique-ouvriers-horticoles.html|archive-date=2017-08-01|url-status=dead))</ref><ref>((Cite web|url=http://www.lesechos.fr/industrie-services/conso-distribution/021832448352-le-site-aquarelle-adopte-la-rose-equitable-1213248.php|title=FairTrade Flowers|last=|first=|date=12 April 2016|website=Les Echos))</ref><ref>((Cite web|url=http://www.bioaddict.fr/article/aquarelle-com-propose-desormais-des-roses-issues-du-commerce-equitable-a5359p1.html|title= Bioaddict|last=|first=|date=|website=))</ref>

== Sponsoring ==
Aquarelle has been primary sponsor for several skippers including Simoné Bianchetti and [[Yannick Bestaven]] for major events such as [[Vendée Globe]],<ref>((Cite web|url=http://www.yachtsandyachting.com/news/3108|title=Vendée Globe|website=Yacts and Yachting))</ref> the [[Solidaire du Chocolat]], the Mini Transat,<ref>((Cite web|url=http://www.yachtingworld.com/news/thompson-pipped-at-post-in-mini-transat-56410|title=Aquarelle.com wins the mini Transat|website=Yachting World|date=30 October 2001))</ref><ref>((Cite web|url=https://www.telegraph.co.uk/sport/3016040/Yachting-Success-still-sinking-in-for-Britains-Curwen.html|title=Curwen comes second to Aquarelle.com|website=Telegraph))</ref> and [[Transat Jacques Vabre]]. Yannick Bestaven won the Jacques Vabre Class40 in 2011.<ref>((Cite web|url=http://www.yachtsandyachting.com/news/160542|website=Yachts and yachting|title=Yannick Bestaven wins Jacques Vabre))</ref>
Aquarelle also sponsors classical music festivals in Deauville, France – both the “Festival de Pâques“ and the August Festival.

== .brand TLD ==
Since 2014, Aquarelle.com Group operates the .aquarelle [[List of Internet top-level domains#Brand top-level domains|TLD]].<ref>((Cite web|url=https://www.icann.org/resources/agreement/aquarelle-2014-07-24-en
|title=ICANN|last=|first=|date=|website=ICANN))</ref> Implementation started in 2016.

==References==
((Reflist))

((France top-level domains))

[[Category:Online retailers of France]]
[[Category:Florist companies]]

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